Patricia Staino

Patricia Staino

Patricia Staino has 20+ years of business communications experience as a writer, editor, and content strategist. She specializes in B2B, marketing, public relations, and the new world of work. When she's not busy telling stories, she's reading her backlog of The New Yorker or planning her next travel adventure.

Recent Articles

A Small Business Guide to Guarding Against Worm Viruses
If you're not careful, worm viruses can infect your computer network with a click of a button. Learn how to protect your computer from worm viruses in four steps.
A Beginner’s Guide to Web Proxy Servers
A web proxy acts as a shield that guards your identity when you visit web sites. Here are the four main types of web proxies your small business might use.
The SMB Guide to DDoS Attacks
A DDoS attack is designed to keep your website from functioning properly and can lead to loss of revenue. Here are some tips to protect you from a DDoS attack.
How to Guard Against Brute-Force Attacks
The brute-force password attack consists of random attempts to guess your password until the cybercriminal finds the right one. Protect yourself with these tips.
Can Growth Hacking Help Your Business?
Growth hacking aims to get quick results by using creative methods to tap into the marketing funnel. We break down five proven strategies your business can try.
The SMB Owner’s Guide to Incident Response Plans
Small businesses are a target for cybercriminals. Learn how to prepare your business for an unexpected disaster with a cyberattack incident response plan.
The SMB Guide to Phishing Attacks
Phishing attacks are a common type of attack sent via email to employees at work. Here are six phishing protection tips to help protect your small business.
The SMB Guide: CRM vs. Marketing Automation
CRM and marketing automation help deliver the right message to your customers. We cover the benefits of both because they can streamline your marketing tasks.
A Beginner’s Guide to IoT Security
When connecting smart devices to the network, a good IoT security system is essential for added security. Here are seven ways to secure your connected devices.
Best Practices for Network Security
Your business needs to take cybersecurity seriously because it's a real threat to operations. Here are eight best practices for improving your network security.
A Beginner’s Guide to Threat Intelligence
Threat intelligence determines which assets are most at risk and helps you decide what measures to take. Here are the three types of threat intelligence.
Women Supporting Women: Female Founders Unite for Success
Lizanne Falsetto is a successful entrepreneur that sold her company and launched a mentoring program as a way to help young startups get to the next level.
Memo From the CEO: 7 Rules of Entrepreneurship
Falsetto, a female entrepreneur, shares her story on how to meet the challenges of new business realities during COIVD. Here are her seven rules to follow.
The SMB’s Guide to Advanced Persistent Threats
Advanced persistent threat (APT) attacks attempt to steal your company's data. Protect yourself against these attacks by understanding the nine stages of an APT.
A Beginner’s Guide to Zero Trust
The zero-trust security model is a very effective method for protecting your network and data. Learn how this model can save your small business time and money.
Buried Treasure: 5 New Revenue Streams That Aren’t Online Classes
Due to COVID, millions of people have been forced to look for new ways to make money. Here are five ideas that will help you generate revenue post-COVID.
Give ‘Em What They Want: 4 Ways to Win New Customers in Challenging Times
Since the pandemic, buyers have changed their shopping habits. Customer expectations have moved toward frictionless interactions. Here are four ways to win customers.
3 Ways to Protect Remote Workers From Hackers
Remote work has grown exponentially, making it critical to keep employees on unsecured networks safe. Here are three ways SMBs can secure hacker entry points.
How to Prevent Cyberattacks: 5 Must-Haves to Guard Yourself
Cyberattacks are growing concern among businesses, and you need to take some measures to protect yourself. Learn how to prevent cyberattacks with these methods.