Benchmark Email Review

If you’re looking for an extremely intuitive, well-designed email marketing solution then Benchmark Email has you covered. It makes complex features seem easy with its step-by-step approach.

Quick Hits

What We Like

  • Well-organized navigation
  • Intuitive user interface
  • 24/7 live chat support

Could Be Better

  • Free plan is light on features
  • Lack of advanced segmentation options
  • Basic landing page and sign-up form functionality

The Blueprint Score

Determined and ranked by our resident expert based on firsthand knowledge and unbiased research.

Ease of Use 9/10
Support 9/10
Pricing 7/10
Features 7/10
8.2 out of 10
Updated December 4, 2019

Benchmark Email is laser focused on providing an email marketing software that is really quick and easy to set up and use, without having to spend hours reading training manuals or customizing the options to suit your needs.

And it shows.

You can get up and running without any training.

It doesn’t have the segmentation functionality to allow you to tailor your email and direct marketing campaigns and send personalized content to individuals in the same way that other mass email services such as AWeber and Sendinblue do.

But it still has a robust set of features that let you create beautiful emails and set up automatic sequences of emails to better engage customers.

Benchmark Email is very strong on user experience, but weaker on features.

Overview

Who is Benchmark Email for?

Benchmark Email focuses on making complex tasks easy, so it’s a good solution for inexperienced marketers, especially ones who have never used email marketing service before.

It has a strong feature although the free version lacks certain features such as autoresponders and A/B testing. The paid, fuller-featured version is better value for money for larger email lists, which makes it more suitable for businesses with a higher budget.

Features

Benchmark Email’s features

Benchmark Email excels when it comes to email creation functionality. It also has a robust set of contact management features, but its segmentation options are a bit lacking.

Email editor

Benchmark Email shows you how you can best create an email by displaying one step per page. First it asks you whether you want to use the drag-and-drop editor, plain text editor, or code the email yourself, and then it prompts you to add a subject line.

This step-by-step approach ensures you have completed all the necessary steps. It then displays the checklist of steps you must complete before sending the email. This is a similar approach to Mailchimp, and makes it really easy for inexperienced email marketers to understand exactly what to do and exactly how to do it.

Benchmark Email editor with field for who you're sending the email to, who it's from, and the subject line

Benchmark Email walks you through the process of creating an email.

You can select email recipients from your existing email lists and easily exclude individuals from the list if necessary.

This can be very handy. For instance, if there are people on the list who have open tickets with customer support, they might not want to hear from your company at that time.

When it comes to designing your email, Benchmark Email provides a great range of templates organized by industry and occasion.

Each template is fully customizable, letting you delete, edit, and move existing content blocks while adding new content such as images, videos, buttons, navigation bars, and email permission reminders.

Benchmark Email template editor with drag and drop style elements for image, text, video, divider, and more.

Each email template is fully customizable.

Email optimization is simple. Benchmark Email can suggest subject lines based on previous successful campaigns. And, it lets you easily test A/B subject lines to see which work best.

To ensure your emails end up in a recipient’s inbox, you can send test emails, check how the email displays by email client, and run a spam check, which picks up issues such as broken links, design issues, and typos.

A couple more unique touches Benchmark Email has in its email editor include the option to auto-tweet your email blast and to add it automatically to your email newsletter archive page on your website.

Contact management

Benchmark Email gives you many options for adding contacts: you add them manually, upload a list, copy and paste from another document, or import them from another tool. Benchmark Email lets you create sign-up forms to grow your contact list, but it’s not very advanced or intuitive and is difficult to customize.

Benchmark Email form creator with example form that has fields for first name and email address.

The Benchmark Email sign-up form builder is basic.

Benchmark Email’s list cleaning feature is very useful. After you send an email, you can look at recipient actions then run the feature and remove addresses based on the following options:

  • Bounces (hard, confirmed, and soft)
  • Unsubscribes
  • People who have not opened a newsletter in a set time period

As with most of its features, Benchmark Email simplifies the process of creating segments by breaking down the process into small steps. First you name and describe the segment, choose an email list to use, and once you’ve completed those fields, you specify criteria.

Benchmark Email lets you apply as many conditions as you like to create your segment, however these conditions only cover demographic data, specific dates, such as when the customer was added to a list, and custom data you are collecting from your customers.

It lacks conditions for buying history, website browsing history, and contact source, such as social media, website, trade show, etc.

Autoresponders

Benchmark Email provides autoresponder templates, or you can build your own, but it’s important to note that none of the autoresponder features are available on the free plan.

Continuing its theme, Benchmark Email breaks autoresponder implementation down into manageable steps so you can easily create complex sequences of emails to better engage your customers. First you choose your list, then your trigger and the time delay to use, before adding the emails to use in each sequence. Or you can manually create these emails if you haven’t done so already.

Benchmark Email autoresponder creation feature with lists of options for recipient characteristics

Benchmark Email breaks down the process of creating an autoresponder into manageable steps.

Reports

Benchmark Email produces separate reports for your email campaigns, automated email sequences, and A/B tests. These reports track:

  • Opens
  • Clicks
  • Bounces
  • Unsubscribes
  • Email forwards
  • Shares on social media
  • Opens by location

The A/B testing reports let you compare these metrics side by side and shows you which subject lines and delivery times have performed best.

Ease of Use

Benchmark Email’s ease of use

Benchmark Email has designed its software in such a way that it breaks down each task into manageable chunks that you have to complete before moving onto the next task.

These tasks often only become visible when you complete the previous one, either by moving to a new screen or through a checklist. It saves your progress between sessions, and you can come back to the same place later on.

This makes it much easier to complete more complex activities.

In-app help messages

Benchmark Email helpfully points out features that you might not know about in the form of in-app pop-up messages. This is particularly helpful for people who haven’t used email marketing software before.

Benchmark Email editor with a pop up in the bottom right hand corner

When you are creating an email, Benchmark Email makes you aware of the test email functionality through a pop-up message.

It also provides digital marketing tips and one-line explanations of features as you are using them, while advising you what you can do to get the best results. For example, when you are writing your subject line it suggests that you should avoid using all caps, excessive punctuation, and being spammy.

Benchmark Email form for filling in subject line with a sentence description of feature under the field

Benchmark Email provides one-line tips and explanations of features.

Straightforward user interface

Benchmark Email also keeps its user interface, and the overall user experience, super simple. There are only four main menus:

  • Email
  • Contacts
  • Automations
  • Reports

Each of these menus has several submenu options, with clearly marked functionality, such as “segments” and “A/B” testing. Benchmark Email uses the most straightforward terms to describe all its functionality so you can quickly find the feature you need. You can also easily return to the dashboard at any point.

Pricing

Benchmark Email’s pricing

Benchmark Email has a free plan and a paid pricing plan. The free plan lacks any autoresponder features, A/B testing, and limits you to sending 14,000 emails per month to up to 2,000 subscribers.

Benchmark Email pricing chart

Benchmark Email’s free plan lacks autoresponder and A/B testing features.

The paid price plans include unlimited emails, and the price of the plan depends on the number of subscribers you have. The prices are as follows:

  • 600 - 1,000 contacts: $18.69 per month
  • 1,001 - 1,500 contacts: $23.79 per month
  • 1,501 - 2,500 contacts: $27.19 per month
  • 2,501 - 3,500 contacts: $37.39 per month
  • 3,501 - 5,000 contacts: $44.19 per month

Benchmark Email also offers add-ons that you can purchase either for a monthly cost or a flat fee. These include testing how your email appears on different devices ($14 for 100 tests), hosting your images ($5 per month), and verifying the email addresses on your list ($3 for 1,000 contacts).

Support

Working with Benchmark Email support

Benchmark Email places a sticky help button at the bottom of the main navigation, which you can access at any time, no matter what feature you are using. When you click on that button, it takes you to an external page with all of Benchmark Email’s support options. Self-service support includes an articles knowledge base, videos, and webinars.

Benchmark Email help center with options to visit their knowledge base, video tutorials or webinars.

Benchmark Email collates all support resources and options in one place.

They also provides 24/7 live chat, phone, support with local numbers and email assistance.

Benefits

Benefits of Benchmark Email

Benchmark is very easy to use, and it takes no time at all to learn how to navigate your way around the solution and use all the features. If you are struggling, you can refer to Benchmark Email’s many in-app tips and support. There are also great support options, with 24/7 live chat, phone support, and email help.

A winning user experience

Benchmark Email has worked hard on user experience and put a lot of thought into breaking down tasks into smaller steps to make it as easy as possible to master the software. As a result, it is an extremely easy-to-use solution. The free version is light on features, especially when compared to the free versions from Mailchimp and Zoho Campaigns, and it offers no autoresponder and A/B testing functionality.

The paid version is quite expensive if you don’t have many contacts, but the price doesn’t increase that much for larger email lists, which makes it better value for money for more established email marketers. Overall, it’s a great blend of user experience and advanced features.

FAQ

Benchmark Email Frequently Asked Questions

How much does Benchmark Email cost?

Benchmark Email has a free version, with limited features. It allows you to send 14,000 emails per month to up to 2,000 subscribers. There is only one paid pricing plan. It starts at $18.69 per month for 600 - 1,000 contacts. The price goes up according to the number of contacts you in your email list.

Does Benchmark Email include autoresponders?

Benchmark Email’s autoresponder functionality is only included in its paid pricing plan and not in the free plan.

What support options does Benchmark Email include?

Benchmark Email provides 24/7 live chat, email, and phone support. It also offers a searchable knowledge base and live and recorded webinars.

How Benchmark Email Compares

Advanced segmentation Automated workflows Landing page builder A/B testing
Benchmark Email Yes Yes Yes
AWeber Email Marketing Yes Yes Yes
Mailchimp Yes Yes Yes Yes
Zoho Campaigns Yes Yes Yes Yes
ConvertKit Yes Yes Yes Yes

Tackle complex email campaigns step-by-step with Benchmark Email.

The Motley Fool has a Disclosure Policy. The Author and/or The Motley Fool may have an interest in companies mentioned.