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Which customer service metrics do you track? And are you able to act on your metrics to improve outcomes? Although service reports deliver tons of data about your strengths and weaknesses, it's vital to generate insights from raw numbers.
Learn how to evaluate customer service effectiveness by using critical measurements that give you the big picture while highlighting individual performance.
In an instant-everything world, speed in customer communication is crucial, with a Statista survey finding 20% of consumers expect an immediate response from companies on social media. In comparison, 24% want an answer within the hour.
The time it takes to answer messages and resolve issues affects the customer experience. Look at industry benchmarks for different service channels and ensure your teams reach customer service goals.
Measure your customer service performance by looking at metrics such as:
Delivering exceptional customer care results in satisfied clients and favorable reviews. Although you should look at response times for review platforms, it's also important to analyze reviews to find a pattern of problems or gaps in your training.
Dive into your customer service reports to find out:
Evaluate customer service strengths and determine brand health by digging into customer reviews, ratings, and comments on social media. Invest in tools that provide customer sentiment insights such as Hootsuite or Mention.
Understand your call volume and customer service interactions' effectiveness by measuring call, retention, and resolution rates. Doing so gives you data about how well your teams understand problems and offer the right solutions.
Use these metrics to assess service:
Increasingly, customer service involves all teams, giving you more opportunities to add value to your client experiences. While customer support isn't meant for a hard sale, it's an ideal place to suggest a product that may fit their needs better or complement an existing product.
Upsells are when a client picks a more expensive product after talking to customer service versus when your agents cross-sell an item supporting or complementing the product they're calling about. Higher ratios mean you're delivering more value to your customers.
For example, when a customer calls because they can't figure out how to use a feature, give them the answer and recommend a corresponding item that automates or simplifies the action. Get both ratios, then break the data down by department, team, or product.
Happy customers interact with your brand and spread the good word to friends. Use net promoter scores (NPS) or customer satisfaction scores (CSAT) to gauge their experiences. According to Lumoa, 64.5% of companies use NPS, while 43.6% use CSAT. However, you may come up with your own key performance indicators (KPIs).
Your customer service software provides reporting options such as:
Consistently anticipating your customer needs results in better experiences, higher sales, and brand loyalty. The voice of the customer (VOC) includes customer satisfaction scores from above while also looking closely at your client's actions and habits.
Improve customer service goals by examining:
Customer retention and repurchase rates provide key insights into your customer service return on investment (ROI) and satisfaction rates. Your clients have access to service or product solutions with a tap on the screen. But, businesses that generate repeat sales save money while increasing revenue.
Assess your overall customer retention rate, then break clients down into categories. For example, identify new, occasional, and power users. Each type of customer requires a different approach, and your customer support teams can help increase your retention rates by addressing individual needs.
Use the repurchase rate alongside other KPIs to determine how many customers buy your product or services within a set time frame. After a great customer service experience, many customers come back for seconds.
Look at individual cases to give context to your customer service metrics. For instance, if your first contact resolution rate increases, then pull up issues by topic. You may find your customer care agents don't have enough information about a new product or service to answer questions on the first call effectively.
Case-level customer success metrics include:
Measure your communications to get more quality customers. Service response and satisfaction rates provide insights across departments.
Now that you know what you should track, it's time to act. Use your customer service metrics to identify new ways to build relationships with your clients while exceeding your customer service goals.
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