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Landing pages are a key component of inbound marketing and drive visitors toward conversion and into your funnel by encouraging click-throughs.
Landing pages can be used for a multitude of calls to action, whether it is making a purchase or signing up for a newsletter. They are a big part overall of website marketing, as their sole purpose is capturing leads.
Remember, a good landing page is a simple add-on and not a full website. Landing pages are highly specific and targeted, with an end goal of getting visitors to click through and take action.
Whether you are designing one as part of an existing system or using a free landing page builder for a new campaign, the steps generally remain the same.
It may sound like a lot, but it is actually pretty simple to create a landing page when you follow these steps. As far as building sites and components go, this can be relatively painless. You are only making one page and not creating a full website.
Before you can grab those leads, you need to figure out your end goal for them. Are you getting them to sign up for your business website’s newsletter? Do you want them to purchase an item? Having a clear end goal in mind will determine your entire build and keep it clean and focused.
Tips for defining your goal
When defining a goal, it’s best to keep in mind a few key concepts.
By nature, most people are skimmers, meaning they will quickly read the headline more often than diving into the content. Your headline is the title to your page and is what people will see first, setting the tone and expectations for your piece, even hinting at what your CTA might be.
Tips for writing a catchy headline
There are a couple of schools of thought around headlines.
Your landing page is still going to register on search engines, so, just as SEO is a part of your regular marketing analytics and planning, let it be with your landing pages as well.
This step can be a bit time consuming, but you will want your landing pages to rank on search engines and attract the right audience with your brand positioning. Focusing on specific terms will attract more of the exact audience you want.
Tips for targeting keywords
Keyword ranking and SEO is an art and a science, so consider these tips.
What good is a landing page without the right words? And, as any good digital marketer knows, it’s often all about the visuals, too.
Landing page templates are typically just like regular page editors, meaning you can drop in a text module and type away, or upload your media from an existing library.
This is the time to make your content about getting traffic to your website and make it easy for visitors to take action on your landing page.
Tips for editing your content and adding images
Produce snappy landing page content by keeping these things in mind.
A CTA is the desired result of your landing page, encouraging visitors to do something to complete the journey, be it giving their email for your newsletter, purchasing a product, etc. The entire point of a landing page is to highlight your CTA and capture new leads.
Tips for creating a CTA
There is a bit of an art and a science to a call to action.
Landing pages are, again, highly targeted, and they don’t exist on their own. They have a purpose to accomplish.
Make sure the landing page is embedded in either an ad or on a page on your website, so your visitors are directed to that page, rather than a more general part of your site.
You will also want to track the success of your landing page, so make sure you activate tracking and analytics.
Tips for linking to your ad and activating tracking
There are some best practices for linking and tracking a landing page.
Just like with regular website management, the key step before publishing is a final check to make sure links and buttons are working. You will want to be sure your submission buttons work, your fillable fields are accurate, and your loading time is quick to engage with guests.
Tips for making sure buttons are working before launching
Before you finally click publish, keep one last eye out for optimization.
Creating landing pages is easy and is an included feature when using any of these top CMS software packages.
Many of these are often used as a free landing page builder by those aiming to make the best portfolio websites, grab e-commerce customers, capture an audience for a blogging platform, and much more.
Wix is a top-rated website builder that allows for simple editing and customization of both regular pages and landing pages. From your dashboard, you can start a new landing page right within the system and keep it customized to match your main site theme.
Another popular option, WordPress, has over 50,000 plug-ins, many of which are landing page builders. These are often free add-ons that work as a simple extension to your site.
Designed to be an easy-to-use builder and editor, HubSpot CMS has landing page software built in via its Publish software. They offer various levels of templates, from simple editable ones to more customizable wireframes.
And your central hub is set up to link and track all aspects, including landing page analytics and related ads, making this an efficient setup.
When it comes time to grab some conversions via a strong CTA, a good landing page goes a long way. These simple, one page setups are focused and not too heavy on content, but still require the right amount of thought. Following this simple guide, though, you should be set up for success, step by step.
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