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Review Updated
Rose Wheeler
By: Rose Wheeler

Our Small Business Expert

Many or all of the products here are from our partners that compensate us. It’s how we make money. But our editorial integrity ensures our experts’ opinions aren’t influenced by compensation. Terms may apply to offers listed on this page.

GoDaddy Commerce is designed for small to midsize retailers and offers an agile platform for building an online e-commerce shop. The Ascent takes an in-depth look at this software to help you decide if it's the right e-commerce solution for your small business.

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3.70/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Bottom Line: With one flat rate, GoDaddy eCommerce is designed for quick store-building at the cost of some customization and detail.

E-commerce plan is $30/month if paid monthly or $20/month if paid annually

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    Features
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    • Super fast to build a site
    • Smart learning and metrics tracking
    • Multi-industry support
    • No direct social media selling
    • Limited customization
    • Limited ability for scale and growth

Setting up a GoDaddy eCommerce store is easy. And it may be one of the easiest things you'll do as part of your sales and positioning strategy.

You may bel familiar with GoDaddy as a site host in general, but let's take a close look specifically at its e-commerce plans. Both offer a fast and easy setup, getting you on the road to selling in no time, but does that make it the best fit for your needs?

Who is GoDaddy Commerce for?

GoDaddy Commerce, as mentioned, is speedy to set up. If you're a small business or a solo seller looking to sell a few items and have them listed fast, without needing to worry about greater brand synergy, this is probably an excellent choice. For those with multiple locations or who sell a lot of products, the Commerce Plus plan is the better choice, offering quick setup, easy navigation, and robust features. However, those features do have certain limits, so if you process more than 1,000 orders a month or are looking to scale in a big way, it might not be the best fit.

GoDaddy Commerce's features

GoDaddy has a reliable fleet of features that do their jobs well. While it may not be as expansive or flashy as other e-commerce platforms, it offers a decent amount of high-quality capabilities for small and medium-sized businesses.

These features are designed to help streamline your store and improve your sales tactics and conversion funnel.

GoDaddy Insight

Need information to do a break-even analysis? How's your sales pipeline looking? Do you have any data to figure out your inventory turnover ratio?

Enter GoDaddy Insight, a built-in analytics system that makes tracking customer journeys/lifetime values, revenue, and inventory manageable and straightforward. It uses smart learning to share with you the most relevant metrics from your store in detail.

Themes

No need to code a theme with GoDaddy Commerce -- like any good online store builder, it comes with several templates for you to choose from. Once you've selected one, you can add your own touches by simply replacing images and editing copy.

GoDaddy’s theme library, with various versions of a homepage featuring a woman wearing heels and holding a black pocketbook.

GoDaddy offers a selection of themes curated around what products you're selling. Image source: GoDaddy

Easy editing

Click and edit in GoDaddy's editor to customize your pages. Add your own copy into any of the pre-loaded text boxes, or add or delete a text box with a simple click.

A front-end version of a website shown on the left while a toolbar on the right shows an editable field, with classic word processing icons such as bold, underline, hyperlink, etc.

Edit a live version of your page, with a preview on the left and a toolbar on the right for precise updates. Image source: GoDaddy

No transaction fees

GoDaddy doesn't charge transaction fees on customer purchase orders. What you pay for credit card transactions is solely relegated to the payment gateways themselves.

Marketplace selling

GoDaddy Commerce integrates with third-party marketplaces for selling via its Marketplace feature. Through this, you can sell your items on Etsy, eBay, Walmart, and Amazon, as well as in a few other places.

This doesn't disrupt your inventory management, either, as GoDaddy Marketplaces is integrated directly with your account. Sold and updated inventory items are synced with your main inventory account and your online store so there are no discrepancies.

Easy media upload

What's the easiest way to update images? Simply drag and drop them from your computer into a media uploader.

To switch out pictures or videos in GoDaddy Commerce, simply click on an image and open the media library, where you can drag items to upload, search by name, or even browse existing options in the stock library or from linked social media accounts.

Drag and drop or browse stock images to personalize your pages.

Drag and drop or browse stock images to personalize your pages. Image source: GoDaddy

Unlimited products

While the regular Commerce plan carries a limit of 5,000 products, the Commerce Plus plan allows you to sell an unlimited number of products in your online store.

You can also show multiple variations for each product without having to set up individual product pages. For example, if you're selling a pair of boots, you can sell the same design in different colors, all from one product page.

Customer interaction

GoDaddy Commerce makes it easy to interact with your customers, keeping your store top of mind. You can post products and pics to Facebook and Instagram, making it easy for your customers to shop. You can also send out coupon codes to select customers, and segment your customers into specific groups, with separate messaging for each group. Using these and other sales and marketing techniques, you can stay on top of client management from one hub.

GoDaddy Commerce's ease of use

GoDaddy Commerce is designed to be easy to use. In fact, from your very first step, you're in a secure environment that asks you only to drop in copy, approve an aesthetic, and price your products.

You don't have to worry about any coding or complex web development. Just choose the kind of site you want, and GoDaddy guides you through the initial setup options. First, determine what you want your site to look like by choosing a theme, where you can pick custom fonts, layout, and colors. Next, continue to the Getting Started option, where you can add products, set up payment options, create delivery options, and finally, create your storefront. You can also choose to activate text notifications and enable the cart recovery option. From there, GoDaddy Commerce builds the entire framework for you, and all you have to do is customize it.

The Getting Started option guides you through everything from setting up products to payment acceptance.

The Getting Started option guides you through everything from setting up products to payment acceptance. Image source: GoDaddy.

Once your site is ready to go, the dashboard is easy to navigate, and editing any pages is just as simple as the setup.

Your site can be edited at any time using the Website Builder.

Your site can be edited at any time using the Website Builder. Image source: GoDaddy.com

GoDaddy Commerce's pricing

GoDaddy offers several plans, with two dedicated to e-commerce. The Commerce plan is $16.99 a month for the first year and renews at $24.99 per month. The Commerce Plus plan is $29.99 per month for the first year, renewing at $44.99 a month. If you want to use the GoDaddy Smart Terminal or GoDaddy Card Reader, you'll also pay extra.

GoDaddy offers two e-commerce plans, starting at $16.99/month for the first year

GoDaddy offers two e-commerce plans, starting at $16.99/month for the first year. Image source: GoDaddy.

GoDaddy Commerce's support

The support that comes with GoDaddy Commerce is the same you get with a non-sales GoDaddy account, meaning live chat support as well as 24/7 phone support. The live chat is pretty responsive, providing answers in about a minute.

Plus, GoDaddy even has a dedicated Twitter account for asking questions. Company representatives have a reputation for being knowledgeable and helpful when responding to queries.

Outside of direct support, there's a host of online resources, articles, FAQs, lists, and more you can search through to troubleshoot on your own as well.

Benefits of GoDaddy Commerce

With GoDaddy Commerce, you get a fast track to selling. Building your site requires no prior experience and produces no headaches. With three simple steps, you can have a small selection of products ready to sell online in no time.

This is beneficial for those who want an online store fast and who value a smooth back-end user experience. For all of its ease, you also get some great analytic insights and the ability to keep in touch with your customers.

Good things come in fast packages

GoDaddy Commerce lets you quickly set up a site without worrying about anything important falling through the cracks. It's designed to be a working site before you even customize it, which ensures it will function upon publishing.

If you need to scale your shop or want to deeply customize it, this may not be a great fit. But for most small businesses, GoDaddy Commerce is an easy, accessible builder.

How GoDaddy Commerce Compares

Mobile Capabilities Fast Loading Speed SEO Free Plans
GoDaddy Commerce Yes Yes
Wix eCommerce Yes Yes Yes
Squarespace Commerce Yes Yes
Weebly eCommerce Yes Yes Yes
Shopify Yes Yes

FAQs

  • No, GoDaddy does not offer a free plan, but it does offer two affordably priced plans:

    • Commerce: $16.99 per month
    • Commerce Plus: $29.99/month

    GoDaddy also offers a 30-day free trial, which is double the standard 14-day trial of most other systems.

  • To an extent, yes. GoDaddy Commerce has themes you can customize, including images and information. If you need more customization, though, such as a site designed around your branding or logo, the limitations may be too restrictive.

  • Yes. GoDaddy Commerce automatically optimizes all of its sites, and its themes are designed to load on all devices.

GoDaddy Commerce
For launching an online shop, GoDaddy Commerce offers a platform with easy setup. Try a 30-day free trial of GoDaddy Commerce to see if it’s right for you.GoDaddy Commerce
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Our Small Business Expert