HubSpot vs. Salesforce: Which Is Right for You?

The Blueprint provides an in-depth comparison of HubSpot vs. Salesforce by breaking down some of their key features to help you choose the best software for your business.

Best Training

Salesforce CRM

The titan of the sales industry, Salesforce is the most advanced CRM software tool known to man. This mammoth is built for large enterprises and comes with a matching price tag.   Full Review »

The Blueprint Score

7.4
out of 10

The Blueprint Score

7.8
out of 10
Best for Enterprises

HubSpot CRM

HubSpot offers a great free CRM software product with upgrade options for robust paid features. This tool also syncs with the rest of the HubSpot ecosystem so you can easily coordinate your teams.   Full Review »

Best Training

Salesforce CRM

The titan of the sales industry, Salesforce is the most advanced CRM software tool known to man. This mammoth is built for large enterprises and comes with a matching price tag.

The Blueprint Score

7.4
out of 10
Best for Enterprises

HubSpot CRM

HubSpot offers a great free CRM software product with upgrade options for robust paid features. This tool also syncs with the rest of the HubSpot ecosystem so you can easily coordinate your teams.

The Blueprint Score

7.8
out of 10
Salesforce CRM
HubSpot CRM
What We Like
Salesforce CRM
  • Pick and choose which features are essential to your business
  • Tons of convenient integrations
  • The most popular CRM platform
  • Tools for each part of your business
HubSpot CRM
  • “Free forever” plan available
  • Super scalable CRM stack and marketing suite
  • Fantastic dashboards for reporting performance
Could Be Better
Salesforce CRM
  • Challenging to learn
  • Setup is complicated
  • Pricey if you want a lot of features
  • Time consuming and confusing interface
HubSpot CRM
  • Massive feature set can be a bit daunting
  • Costs can stack quickly when importing more than contacts
  • Marketing automation limited to higher level plans
Key Features
Salesforce CRM

Sales (many features)

Marketing (many features)

Customer Service (many features)

HubSpot CRM

Sales (many features)

Marketing (many features)

Customer Service (many features)

Pricing
Salesforce CRM

Essentials: $25/user/month

Professional: $75/user/month

Enterprise: $150/user/month

Unlimited: $300/user/month

HubSpot CRM

Multiple free plans

Marketing hub: $50-$3,200 per month

Sales hub: $50-$1,200 per month

Service hub: $50-$1,200 per month

Support
Salesforce CRM

Online resources

Higher tier plans offer 24/7 support

HubSpot CRM

Online community

Knowledge-base

Training videos

Dedicated specialist at higher tiers

Ease of Use
Salesforce CRM

Easy to learn, difficult to master

HubSpot CRM

Simple setup

Intuitive UI

We may receive compensation from partners and advertisers whose products appear here. Compensation may impact where products are placed on our site, but editorial opinions, scores, and reviews are independent from, and never influenced by, any advertiser or partner.

Updated January 6, 2021

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Choosing a new CRM software platform is intimidating. You’ve got to totally overhaul how you or your sales team approaches the sales process itself, which can have a big impact on your bottom line — and if you make the wrong choice, the stakes are high.

Salesforce CRM software is a safe choice, but what if you want an alternative?

You’ve probably heard a lot about HubSpot CRM, another big player in the CRM space. But what sets these two platforms apart?


HubSpot CRM vs. Salesforce CRM: An overview

The big question when it comes to choosing between these two software options is, do you care about how many CRM features each platform offers, or about its ease of use? Is customer support more important than a low price? And do you have a lot of third-party apps you expect to integrate with your CRM platform?

Who is HubSpot CRM for?

HubSpot CRM is a great option for businesses that just want a CRM solution that is easy to set up and/or something that is free to use, making it perfect for small businesses and sole proprietorships.

Hubspot CRM bar chart representing revenue by source

HubSpot provides a simple, easy-to-use dashboard for sales teams. Source: HubSpot CRM software.

But it also has a huge list of features that can make it good for larger businesses but a bit intimidating for smaller companies who want to take advantage of all its functions.

Who is Salesforce CRM for?

Like HubSpot, Salesforce aims to cater to all types of businesses, customizing its solution depending on the customer’s business size and needs. This solution offers a lot of features, so it has a pretty big learning curve.

Salesforce CRM executive dashboard showing graphs and pie charts to illustrate sales, closed deals, and other relevant sales information.

Salesforce’s dashboard provides a great visual snapshot of your sales team’s performance. Source: Salesforce CRM software.

Salesforce solves that challenge with solid support and its Salesforce University. All-in-all, it’s a powerful piece of software that any business can use, provided that they are willing to take the time and effort to implement it.


HubSpot CRM vs. Salesforce CRM: Features

Features can make or break a CRM option when it comes time to make a purchasing decision, so this is not something to take lightly. Here are the key differences between these two options when it comes to tools.

What HubSpot CRM offers

HubSpot offers a suite of sales and marketing tools aimed at helping salespeople simply and effectively manage their leads and synchronize with the rest of the team.

This powerful platform can also automate marketing activities, and it has a lot more marketing tools than most CRM platforms. It offers an intuitive sales pipeline dashboard that is easy for a sales team to follow and understand.

HubSpot CRM screen for sending an email to a lead.

HubSpot organizes your contacts and makes it easy to reach out. Source: HubSpot CRM software.

The sales dashboard shows stats in real time so your team is on the same page, which is helpful so you know where you stand and if you need to step up your game to hit sales quotas.

It also offers a chat function so leads can quickly contact you, and you can respond immediately.

What Salesforce CRM offers

Salesforce offers a powerful range of features to manage your sales pipeline, such as:

  • Opportunity management: Funnel leads through your sales pipeline and use analytics to forecast future sales.
  • Account management: Track lead progress through the sales funnel and share with your team using an organized list of contacts.
  • Task management: Assign and manage schedules for the entire sales team.
  • Contract management: Organize all contracts and other important documentation, like conditions and negotiations, centralized in one place.
  • Case management: Expand customer support beyond the phone to social media to increase customer engagement.
Salesforce report screen showing a line graph of quarterly performance and showing upcoming events and today's tasks

Salesforce creates reports that can help boost your sales team’s efficiency. Source: Salesforce CRM software.

Results

Winner: Salesforce

With a perfect 10/10 in our review, it’s going to be tough to beat Salesforce in this category, and HubSpot comes close but not quite close enough.


HubSpot CRM vs. Salesforce CRM: Support

Both HubSpot and Salesforce will give you great customer support, provided you are willing to pay for it.

What HubSpot CRM offers

Like most software solutions, the first place HubSpot sends customers looking for support is to their database of documents, articles, and resources to help them find answers.

However, the company also offers support via email, phone call, and even Twitter. You can also click the in-app Help button to get answers.

The downside is that support is not available to those who use the free version of their CRM software, so you'll have to be a paying customer to get help. Plus, a thriving HubSpot community allows you to get help from other HubSpot users.

What Salesforce CRM offers

Salesforce also only offers one-on-one customer support to paying customers, although they will provide assistance in the case of “severity one” issues to everyone.

If you are willing to pay for it, their support is excellent. They have an extensive self-help library to help you, and you can also enroll in Salesforce University to help you master the software, although that comes at an extra price.

Results

Winner: Salesforce

Salesforce gets the nod here, but only just, because both offer excellent customer support. Salesforce’s extra resources and their assistance with severe issues regardless of a customer’s status push it over the line.


HubSpot CRM vs. Salesforce CRM: Ease of use

HubSpot and Salesforce both do well here, but there are some key differences you should be aware of.

What HubSpot CRM offers

One thing you will notice right away with HubSpot is that its dashboards are well-designed and they do a great job of reporting the performance of you or your sales team.

The sheer volume of features offered by HubSpot can be intimidating, but you will not have trouble jumping right in and using this CRM system.

It also does a good job of visualizing the flow of your leads from start to finish with the pipeline dashboard, keeping you centered on where you stand with each potential client. This helps your team immediately know what to do next.

What Salesforce CRM offers

Salesforce CRM can be a little tricky at first, if only because of the huge amount of features offered. However, once you’re up and running, it is a breeze to use.

Also, if you are willing to pay for the privilege, you can attend Salesforce University to get a week’s worth of training to get the most out of the software.

While this software is aimed at all sorts of businesses, from very small ones to huge enterprise operations, there is a lot of customization available to make it work for you.

Results

Winner: HubSpot CRM

HubSpot does such a great job at creating a plug-and-play solution so salespeople can immediately start using it that we have to give it the nod here.


HubSpot CRM vs. Salesforce CRM: Pricing

The two CRM options approach pricing differently, with Salesforce’s cost based on users per month (Salesforce Essentials being the least expensive option), while HubSpot’s pricing is based on access to its various hubs.

What HubSpot CRM offers

HubSpot offers a free version, and breaks down its paid versions according to different hubs based on your needs:

  • Marketing hub: $50-$3,200 per month
  • Sales hub: $50-$1,200 per month
  • Service hub: $50-$1,200 per month
  • HubSpot CMS: $300 per month

What Salesforce CRM offers

Salesforce pricing includes the following options:

  • Essentials: $25/month per user
  • Professional: $75/month per user
  • Enterprise: $150/month per user
  • Unlimited: $300/month per user

Results

Winner: HubSpot CRM

This is a tough call since the pricing options are quite different, but we believe you’re more likely to save money on HubSpot’s pricing model by only signing up for the hubs you need.


HubSpot CRM vs. Salesforce CRM: Integration with other software

Integration is a must for any good CRM system. Your team is probably already using lots of popular software that you expect they will continue to use after you change your CRM platform.

What HubSpot CRM offers

HubSpot offers a huge list of third-party integrations, calling it their "HubSpot App Ecosystem" with more than 200 integrations with more added each month.

These integrations run the gamut from content (WordPress, SnapApp) to email (Mailchimp, Outlook) to productivity (Slack, G Suite). HubSpot works with just about every big or small tech name in any field involving sales and marketing.

What Salesforce CRM offers

Salesforce works with some of the best third-party applications out there, whether you’re talking about G Suite, Mailchimp, or Quickbooks. These integrations work seamlessly with the platform to enable a smooth transition for your team.

Results

Winner: HubSpot CRM

HubSpot is unmatched in the sheer volume of integrations they offer, so they get the edge here.


How They Compare: HubSpot CRM vs. Salesforce CRM

HubSpot Salesforce
Free version
Yes
Free trial
Yes
Phone support
Yes
Yes
Advanced marketing tools
Yes
Yes
Integration w/third-party apps
Yes
Yes

HubSpot gets our nod over Salesforce

This is a close matchup, but our ultimate winner here is HubSpot due to their superior ease of use, pricing, and integration, which overcome Salesforce’s edge in support and overall features.

However, if your business places a higher premium on features or support, Salesforce might still be better fit.

At the end of the day, many small- and mid-sized businesses just want a CRM software option that is easy to set up and already works with a lot of different third-party platforms like G Suite, Mailchimp, and Outlook. They already use many of these apps, and the HubSpot solution really gets the job done when it comes to connecting to them.

Salesforce is a complete CRM that allows you to pick the features you need. Get organized with this customizable CRM that will help you close deals and generate revenue.

HubSpot CRM is free for life, offers a ton of robust marketing features, and empowers your sales team to get to work without any of the tab switching or app shuffling!