Save Time with These 5 Social Media Automation Tips

Social media automation tools can save you time, improve audience experiences, and help you prioritize authentic interactions. We’ll show you how.

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Marketing is a lot of work. And social media marketing can easily take up a considerable chunk of time. Fortunately, social media automation software helps you save time on repetitive processes or managing complex workflows so you can focus more closely on customer engagement.

Overview: What is social media automation?

Social media automation uses tools and software that connect to social platforms and assist with social media posting, reporting, and analytics, and social media monitoring.

Depending on your software, you can get approval from clients or stakeholders and curate content right in the application for further time savings.

3 benefits of automating your social media efforts

By automating social media posting and using social listening tools, you can optimize your digital campaigns while reducing the time spent on administrative work and repetitive tasks. In short, social media automation helps you do more with less time and money.

1. Improve returns on digital campaigns

Social media management tools help you plan, activate, and amplify your online campaigns. Having access to data about your audience and message performance lets you adjust campaigns in real time. With preparation and the right metrics, you can find out:

  • When your audience is online and active
  • What post formats your fans prefer
  • Which time frames correlate with higher engagement
  • The best platforms for specific campaigns

By using social media software to automate timing and deliver data about your content, you can tailor promotions to get the responses you want from your audience.

2. Budget time and resources successfully

Few businesses rely on only one social media platform. But once you add multiple accounts, managing them gets complicated. Without social media marketing automation, you need to sign in to each channel many times per day, making it difficult to track the time spent on social media.

In contrast, automated tools help you get a clear understanding of how much time it takes to plan your editorial calendar and upload the content. Moreover, automation software gives you one dashboard to view interactions from all social channels, reducing time spent scanning individual platforms.

It's easy to schedule an entire campaign or a month's worth of automated social media posts in just a few minutes when using features such as bulk upload. Knowing how much time you spend on marketing activities helps you plan labor resources and accurately calculate your efforts' costs.

3. Enhance the customer experience

Consistent posting online helps more customers find you because algorithms tend to reward regular updates. Fans appreciate consistency because they know what to expect from your brand and come to recognize or, in some cases, depend on the information you share.

Furthermore, social media automation gives business owners and marketers more time to spend actually interacting with fans. Your digital campaigns will post without a hitch, so you can join conversations, answer questions, and talk with your customers. All of which provides the authenticity that your audience craves.

What to look for in social media automation software

Software platforms vary widely. Although many offer the necessities, like automatic social media posting, some are more user-friendly than others or offer features you may want or need. The best way to select your social media automation tools is to consider:

  • Your overall budget, including time resources
  • Existing workflows and how new software fits in
  • Which social platforms you want to oversee
  • What specific features you need, like chatbots or listening tools

Ease of use

You want the platform to be enjoyable and functional to those who will use it. Do you need to set up approval workflows? Do you want a curated content feed to select new posts from? Make sure your automation tool offers these features.

Then give it a test run. Is the platform intuitive and easy to use? Can you access customer service tools and collaborate with team members? Technology should support your marketing efforts, not make them harder.

Content publishing and scheduling options

The most basic yet helpful thing social media automation tools do is help you schedule posts. However, software options differ in functionality. For instance:

  • You can't bulk upload posts using Buffer, but SocialPilot, Sprout Social, and Hootsuite offer this feature.
  • Only a few platforms support automated posting on TikTok, Tumblr, and Pinterest, and these options may differ depending on your plan level.
  • You may need top-tier plans to add more than one user, set user permissions, or create approval workflows.

Social reporting and monitoring features

Having data is one thing. But if you can't access it or view it in a useful manner that delivers insights, it's useless. Pick tools that:

  • Provide visually appealing reports on social media metrics
  • Deliver insights into audience sentiment
  • Discover potential user-generated content
  • Catch harmful activity before it tarnishes your reputation

5 social media automation best practices

Scheduling posts using social automation tools is the easy part. But your software also helps with social media management and engagement. Take advantage of your solution by using these best practices.

1. Put your audience first

Although saving time and money is an advantage of using social media automation tools, none of that will matter if customer experiences suffer.

Ensure that your target market enjoys optimal digital experiences by:

  • Create a custom posting schedule: Base it on when your fans are the most active, which differs by social media platform and audience segments.
  • Vary your posts by channel: Customers have different expectations for Twitter than they do for Instagram, so don't use the same content for every channel. Instead, adjust post copy and hashtags while using correctly sized images.
  • Monitor real-world situations: Keep a humorous announcement from turning into an ill-timed flop by staying on top of local, national, and global events while tuning into audience sentiment around various related topics.
  • Moderate conversations: Although automating social media is great; it doesn't eliminate the need to be present online. Watch your social feed to prevent negative bots, trolls, or bullies from infiltrating a thread with hate messages or sales ads.

2. Develop response templates

Depending on your business, you may get many of the same questions on your social media ads or posts. Some social media automation tools, such as Agorapulse, allow you to create saved replies or rules to guide responses.

This type of automation saves time and delivers a consistent message to followers. Your teams simply find the response, personalize the message, and click to reply. In Agorapulse, you can also flag specific terms and automatically send those messages to the right team, such as customer service or sales.

Agorapulse Inbox showing saved reply options.

Respond to social media fans quickly by personalizing saved replies in your social media management software.

Source: Agorapulse software.

3. Identify engagement opportunities

Regular posting doesn't mean much if you don't respond to comments or see your brand tagged in a complaint. Social listening tools help you watch for conversations around specific topics, brand mentions even without a tag, and possible user-generated content sources.

Instead of searching each platform separately, use your central dashboard to find opportunities to engage with users, solve problems, or gather new marketing materials.

4. Take advantage of automation software features

Different tools offer variations of features that you can use to your advantage. For example, Hootsuite offers ad tools inside its social media dashboard. You can identify top-performing posts and turn them into promoted posts on Facebook or sponsored content on LinkedIn from one spot.

Sprout Social provides a Smart Inbox to help you easily view and respond to messages from different platforms or assign users to one or more feeds. And SocialFlow gives you an AttentionStream tool to monetize your content.

Hootsuite dashboard Boost feature.

Extend your reach while saving time by boosting your posts on Facebook through your Hootsuite dashboard.

Source: Hootsuite software.

5. Adjust your strategy based on insights

Don't set up your digital campaigns and walk away until next month. Instead, use a combination of real-time and historical data to continually optimize marketing campaigns, test post formats, and deliver satisfying audience experiences.

Improve your campaigns using social media automation

Turn your social media strategy into a plan of action by automating social media. With the right tools, you can simplify publication and management while increasing engagement levels and building relationships with your customers virtually.

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