Wix vs. Squarespace: Which CMS Reigns Supreme?

When you’re ready to build your site, you are going to be looking at an almost overwhelming number of content management systems. Two big names in the game are Wix or Squarespace. Which is best?

Best for SMBs

Squarespace

Squarespace is a website builder that prioritizes professional looking pages and efficient publishing.   Full Review »

The Blueprint Score

7.0
out of 10

The Blueprint Score

8.0
out of 10
Easiest to Use

Wix

A drag-and-drop site builder, Wix is an intuitive yet customizable CMS option for those with a tight budget.   Full Review »

Best for SMBs

Squarespace

Squarespace is a website builder that prioritizes professional looking pages and efficient publishing.

The Blueprint Score

7.0
out of 10
Easiest to Use

Wix

A drag-and-drop site builder, Wix is an intuitive yet customizable CMS option for those with a tight budget.

The Blueprint Score

8.0
out of 10
Squarespace
Wix
What We Like
Squarespace
  • Fast support via live chat
  • Sophisticated blogging capability
  • Professional and dynamic templates
Wix
  • Good pricing & good value
  • The site editor is intuitive and easy to use
  • Animation capabilities
Could Be Better
Squarespace
  • Lack of autosave and live editing
  • Slow loading time for web pages
  • No third party widget integrations
Wix
  • Can’t switch templates after going live
  • Slower page loading speed
  • No built-in analytics
Key Features
Squarespace

Smart templates with style editor

Many e-commerce functions

Analytics and reporting

Wix

E-commerce automation

Integrated customer communication

Many templates and add-ons

Pricing
Squarespace

Two-week free trial

Personal plan: $12/month

Business plan: $18/month

Commerce plan: $26/month

Advanced plan: $40/month

Wix

Free for basic website builder

Basic: $23/month

Unlimited: $27/month

VIP: $49/month

Support
Squarespace

24/7 email support

Live chat M-F from 4a.m.-8p.m. EST

Online help center

Wix

Phone support M-F, 8 a.m. to 8 p.m. EST

Online ticketing system

Online help center

Ease of Use
Squarespace

Simple, intuitive interface

Drag-and-drop content blocks

Wix

Very intuitive, even for novices

Drag-and-drop page design

Automated website builder tool

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Some debates are as old as time: Peanut butter or jelly? The red pill or the blue pill? And, if you’re setting up a new site and need a good content management system, Wix or Squarespace? Both have established themselves nicely as top choices, thanks to their professional designs and overall ease of use. But which one should be your pick?


Wix vs Squarespace: An overview

As both our Wix review and our Squarespace review prove, these are two excellent CMS choices, and the faceoff of Squarespace vs Wix is a close call.

Who is Wix for?

Wix is for portfolio owners (artists, photographers, writers, musicians, graphic designers), small businesses, restaurants, and startups. It’s for anyone who has other things to worry about than developing code and maintaining an elaborate backend. It may be a bit too small for larger organizations. Still, most solopreneurs and small- to medium-size businesses will love it.

Who is Squarespace for?

Squarespace as a Wix alternative is a good option for almost anyone, particularly creatives with portfolios, service-based businesses, bloggers, and e-commerce players looking to showcase their work or anyone looking to build a brand. Though the limitations in widgets and integrations mean it may not be the best for complicated site builds, it is streamlined and efficient. If you’re looking to showcase your work or focus on a site that not only looks good but is easy to build, you might not miss the other options.


Wix vs Squarespace: Features

What does each CMS really bring to the table? The abilities lie in the features.

What Wix offers

Wix is great for all your small business needs. It even has e-commerce capabilities built right in. You can also check your marketing analytics from the handy dashboard functionality. If you’re ready to take the plunge to sales, you can integrate that feature with your current Wix site, and even turn on automation.

The Wix automation section for online shops.

Make purchasing from your Wix site super easy, without the need for separate software or another website to host a shop.

Wix is one of the only website builders that lets you animate text and images, which can add a pop of interest to your page. This feature, and its drag-and-drop editing capabilities, make building a site a snap.

Plus, Wix lets you add more than one user, and even add-on sites that you manage, providing you with a bird’s eye view of all your web properties from one central dashboard.

What Squarespace offers

If there's one thing Squarespace is known for, it's its beautiful and professional theme templates. They are perfect for any business, from restaurants to church website builders! With over 100 themes available and Squarespace's guided process to help narrow down your choices, you can select and edit the perfect theme without hassle to build beautiful blogs, homepages, and landing pages. Plus, if you change your mind, you can switch Squarespace templates without losing any content.

The Squarespace theme templates for building websites, portfolios and shops.

Squarespace's beautiful templates are categorized by type and niche.

Squarespace is ideal for content-heavy pages since you can have multiple users and schedule posts ahead of time. Plus, integrating images is made easy thanks to the Unsplash photo search engine that's built right into the platform, or you can opt for paid photos with the Getty integration.

Thinking of veering away from content, though, and more into sales? You can also take advantage of Squarespace Commerce for e-commerce marketing, selling, payment options, etc.

Results

It’s a tie! In this category, if you compare Wix and Squarespace, they both have strong features and offerings that are just different enough that choosing between the two isn’t super comparable.


Wix vs Squarespace: Support

Having nice features is all well and good, but what if you get stuck in the building phase? That’s where stellar support is key.

What Wix offers

Another jewel in the Wix crown is its excellent support. There are online resources available to peruse in the help center, and Wix also has an online ticketing system for more direct help on specific questions. The online resources are extensive, well organized, and searchable by almost any number of topics.

The Wix support center to get help or answers to questions.

With the Wix support center, you can narrow questions by topic or reach out to support if you’re stuck.

Wix offers support to everyone, even free accounts. With phone support available 8 a.m. to 8 p.m. weekdays and a chatbot that responds in moments, you are covered from the support side. Plus, the reps are very helpful and responsive, so you don’t ever feel lost.

What Squarespace offers

Squarespace continues to be known for their excellent support. You can email them 24/7 or live chat with them on weekdays any time from 4 a.m. to 8 p.m.; the chat starts with an automated acknowledgment and then connects you to someone real in moments. There’s also a ton of online resources.

One thing that’s not available is phone support. This feature may not be a big deal for some, while others will miss the ability to discuss with an account manager just what is happening or where they’re stuck.

Results

While they are both incredibly loaded up in support, Wix just edges out Squarespace thanks to the fact that they offer phone support, too, since sometimes talking it out with someone can be a big help.


Wix vs Squarespace: Ease of use

Most of us aren’t web developers, so being able to navigate and use the software easily is a must.

What Wix offers

Wix is a top choice to build a website from scratch, as it offers two options for getting started, depending on your comfort level. The first option is Wix Editor, a drag-and-drop editor, to build out the pages that allow you full control over visuals and layout without having to build and code the backend infrastructure.

The second option is Wix ADI, and it all but builds your site for you. Just answer a few questions about what you want your website to do, and then Wix makes your perfect site, ready for editing and customization.

Once you’ve built your site, editing it is super easy, too. Wix offers live editing, meaning you can modify your pages as they appear online and then save and republish. That way you never have to worry about taking something down before editing or losing insight into what it will look like when it is live. You can also do big-picture edits, such as duplicating a site, deleting it, or adding contributors with ease. Overall, basic and detailed website management is a breeze.

The actions section to edit the site with Wix.

From your Wix dashboard, you can drill down or complete actions on your entire site.

What Squarespace offers

Using Squarespace is a clean, clutter-free experience, with a dashboard that doesn't overwhelm you. It's also pretty easy to use, but there are also plenty of Squarespace tutorials that can walk you through setting up a site step-by-step if you need help getting started.

While there's no drag-and-drop ability, the sequential and click-based building model is still simple enough to use. If you can stack sections or follow flows, you'll be fine.

You can also have Squarespace be as simple or detailed as you would like. For example, you can select your site colors from a standard color picker or opt to get more in-depth with a gradient and hex code selector.

The Squarespace design tool used to edit colors in the front page of a site.

You can have your Squarespace website look super personalized without feeling confused setting it up.

Results

Wix wins again, thanks to its super-intuitive platform that lets you drag and drop and also edit your pages live.


Wix vs Squarespace: Pricing

Any CMS you use should fit into your budget! Pricing is vital in making sure you can afford what is needed.

What Wix offers

Wix starts strong with the rare offering of a long-term free plan, so if you just need something small or are looking to set up an online portfolio, you don’t even have to worry about budgeting for it. The basic plan includes a lot of features, too.

The next tier is only $13 a month. It comes with the ability to have your domain name, remove ads, access premium features, and much more. For a low cost, you get a lot of bang for your buck.

What Squarespace offers

Squarespace does offer a two-week free trial, but does not have an option for a free plan. However, the plans are budget-friendly, starting at $12 per month and going up to $40 per month, which is much cheaper than a lot of other content management systems. However, you do sacrifice some of the available features of other systems such as WordPress or even Wix.

Results

This one is almost a tie again, for a few reasons. Technically, they are about the same in price, but the fact that Wix offers a free plan gives it just a bit of an edge.


Wix vs Squarespace: Integration with other software

Sometimes a CMS needs to go beyond its own innate abilities to meet all your expectations.

What Wix offers

Wix has a lot to offer. With hundreds of add-ons and integrations available, you can expand on its basic capabilities, including e-commerce functions, PDF creation, form and landing page builders, etc. Thanks to these many integrations, you can use Wix to scale your website marketing, too.

What Squarespace offers

While Squarespace does have a few integrations, the emphasis is on few. Most of them are centered around the e-commerce side, which makes an excellent case for a shop but not as much for a regular site.

Results

Wix takes this one. It has vastly more integrations than Squarespace, giving you way more options.


Wix vs Squarespace: Autosave capabilities

It may seem small, but we all know the feeling of accidentally losing work, which is where autosave comes in.

What Wix offers

Thanks to its live editing capabilities, Wix saves for you as you go. You don’t have to worry about crashes or forgetting to hit a button, as it functions like Google Drive. When you’re done editing, all you have to do is hit "update."

What Squarespace offers

Squarespace, by contrast, requires you to save your work manually. Plus, there is no revisions recovery, so if you lose content or accidentally delete something or your Wi-Fi drops, you’re out of luck.

Results

Wix wins again by a landslide. The peace of mind that comes with knowing your work is always safe and secure calms almost all anxiety.


How They Compare: Wix vs. Squarespace

Wix Squarespace
Features
Yes
Yes
Support
Yes
Yes
Ease of Use
Yes
Yes
Pricing
Yes
Yes
Software Integration
Yes
Yes
Live editing
Yes
Autosave
Yes

The winner: Wix wins by a nose

Both CMS platforms have a solid handle on the market, but Wix is just too strong in the game of Squarespace vs Wix. Answering the question "Is Wix or Squarespace better?" is tough, but Wix ultimately comes out on top for us.

Thanks to automatically saving your work, offering a free plan, having a whole world of integrations, and providing top-notch user support, it is a hard contender to beat.

However, if you’re looking for a portfolio site with gorgeous aesthetics over everything else (and you are willing to pay a monthly fee), Squarespace may be the way to go.

If you need a website builder that creates professional looking pages and boasts efficient publishing features, get started with Squarespace.

Need to get started quickly with a website? Try Wix drag-and-drop website builder

The Motley Fool has a Disclosure Policy. The Author and/or The Motley Fool may have an interest in companies mentioned. Click here for more information.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. The Motley Fool owns shares of and recommends Alphabet (A shares) and Wix.com. The Motley Fool has a disclosure policy.