When placing an order to buy or sell a stock, an investor has two common choices for how to place that order. The investor can submit a market order or set a limit order. A limit order is a request to buy or sell a security at a specified price. If the stock doesn't reach the desired price before the limit order expires or the investor cancels the order, then the trade doesn't execute.
Here's a closer look at limit orders.
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How a limit order works
A limit order is an instruction for a broker to buy a stock or other security at or below a set price, or to sell a stock at or above the indicated price. In essence, a limit order tells your broker that you'd like to buy or sell a security, but only if the price of the security hits your desired target. A broker with these instructions only executes a trade at the limit price or better and only if the security reaches that price.
Investors use limit orders when they are concerned that a stock's price might suddenly change by a significant amount or when they are not overly interested in executing a trade right away. The total price paid might be considered more important than the speed of trade execution. Some investors use limit orders based on the belief that a stock's price will reach a more desirable level in the future.
Investors have two options when placing a limit order: a day limit order or a good-'til-canceled (GTC) limit order.
Day limit order
Investors use a day limit order to make sure they get the best possible stock price on a given trading day. A day limit order, as the name implies, expires at the end of the trading day. An investor usually set a day limit order at or around the bid price -- the highest price they are willing to pay for a stock -- if they're submitting a buy order. An investor using a day order who wants to sell a stock sets the limit price near the ask price, which is the lowest price for the stock they are willing to accept. If the stock doesn't reach the desired price by the end of that trading day, then the day limit order expires. The investor then has the option of placing a new order on the next open trading day.
The Foolish bottom line
Deciding what types of trades to place can be challenging for beginning investors. The approach we take at The Motley Fool is to avoid limit orders and instead almost always use market orders, mainly because they are simple to establish and they make sure a trade executes right away. Using limit orders is unnecessary for investors focused on buying and holding quality companies for long periods of time, which we believe is the most reliable way to build wealth.

















