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Interpublic Group of Companies Inc (IPG 1.00%)
Q3Â 2019 Earnings Call
Oct 22, 2019, 8:30 a.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Good morning, and welcome to the Interpublic Group Third Quarter 2019 Conference Call.
[Operator Instructions]
I would now like to introduce Mr. Jerry Leshne, Senior Vice President of Investor Relations. Sir, you may begin.
Jerome Leshne -- Senior Vice President, Investor Relations
Good morning. Thank you for joining us. We have posted our earnings release and our slide presentation on our website, interpublic.com. This morning, we are joined by Michael Roth and Frank Mergenthaler. We will begin with prepared remarks, to be followed by Q&A. We plan to conclude before market open at 9:30 Eastern.
During this call, we will refer to forward-looking statements about our Company. These are subject to the uncertainties in the cautionary statement that is included in our earnings release and the slide presentation and further detailed in our 10-Q and other filings with the SEC. We will also refer to certain non-GAAP measures. We believe that these measures provide useful supplemental data that while not a substitute for GAAP measures, allow for greater transparency in the review of our financial and operational performance.
At this point, it is my pleasure to turn things over to Michael Roth.
Michael Roth -- Chairman and Chief Executive Officer
Thank you, Jerry, and thank you all for joining us this morning as we review our results for the third quarter and first nine months of 2019. As usual, I'll start out by covering the highlights of our performance, Frank will then provide additional details and I'll conclude with an update on our agencies to be followed by our Q&A.
We're pleased to report another quarter of solid financial performance. Organic growth of our net revenue was 1.4% in the quarter. That's on top of 5.4% a year ago, as well as revenue headwinds, which brings organic growth over the first nine months of this year to 3.5%. The organic growth of our international markets continued to be strong at 4.5% in the quarter, driven by our performance in LatAm, Continental Europe and Canada. Growth slowed in the UK and Asia-Pac continued to be challenging with varied performance by national market. In the US, our organic change was a negative 60 basis points against 5% growth in Q3 last year. This result includes underlying growth across many of our US agencies and disciplines, but as expected also reflects headwinds from the account activity toward the end of last year, which we've talked about on previous calls. These losses year-over-year resulted in the US headwind of 4.8% in the quarter. Overall, our performance, taking into account the headwinds and industry leading comps from last year along with positive net new business this year, demonstrates that our business remains highly competitive and on the right track.
Looking at our operating segments, our Integrated Agency Networks grew 1.2% organically in the third quarter led by Mediabrands and FCB Health. The impact of the headwinds is felt primarily in the IAN's segment. Organic growth at our CMG segment was 2.1% paced by Weber Shandwick, Octagon and FutureBrand. In terms of client sectors, we saw continued global increases across a very broad range of verticals that includes healthcare, financial services, retail, tech and telecom and consumer goods. The auto and transportation sector decreased mainly due to loss headwinds. The total growth of our net revenue in the quarter was 8.7%, that includes organic growth, as well as the impact of year-over-year currency changes plus acquisitions and dispositions. Within that, we continue to be pleased with the growth of Acxiom, which remains on track with our expectations with accretive growth and margin performance. It's worth noting that we made a handful of new dispositions in Q3, as we continue our actions with respect to small non-strategic business units around the world.
Turning to EBITDA and operating income in the quarter, EBITDA was $302 million, an increase of 8.7% from last year's third quarter adjusted EBITDA. Operating income was $280.3 million. Third quarter diluted earnings per share was $0.49 as adjusted for amortization of acquired intangibles and business disposition expenses and was $0.42 as reported.
Looking at the first nine months of 2019, our organic growth was 3.5% with contributions for both our IAN and CMG segments, driving adjusted EBITDA margin expansion of 90 basis points. Our growth at CMG was led by Weber Shandwick, Octagon and FutureBrand. IAN was led by IPG Mediabrands and also highlighted by the growth of our global creatively led agency networks FCB, McCann and MullenLowe. It continues to be clear that our strategic decisions and the execution by our operators continue to serve our clients distinctively well and set us apart in our industry. These include our open architecture structure, our sustained investment in strong agency brands, a foundation of digital competencies in all of our agencies, our commitment to transparency and to best industry talent and unique enterprise level data management capabilities.
Therefore, heading into our important fourth quarter, we remain confident that the strength of our offerings, our performance to date and the current tone of business have us well positioned to achieve our financial targets for the year that is the high-end of 2% to 3% organic growth, which is inclusive of headwinds and 40 basis points to 50 basis points of margin expansion over last year's margin bringing us to 13.9% to 14%.
At this point, it is my pleasure to turn things over to Frank for additional detail on our performance and then I'll return with an update and highlight of the businesses.
Frank Mergenthaler -- Executive Vice President, Chief Financial Officer
Thank you, Michael, and good morning. As a reminder, I'll be referring to the slide presentation that accompanies our webcast. On Slide 2, you'll see a summary of our results. Third quarter net revenue growth was 8.7%; organic growth was 1.4% with international growth of 4.5% while the US decreased 60 basis points due the impact of headwinds.
As we have described previously, the headwinds are the result of account activity in the fourth quarter of last year, namely FCA Media, US Army and Volkswagen US, which together weighed on US growth by negative 4.8% in Q3. Q3 EBITDA was $302 million compared to adjusted EBITDA of $277.8 million a year ago, an increase of 8.7%. For the quarter, adjusted diluted earnings per share was $0.49. The adjustments exclude the amortization of acquired intangibles and exclude non-operating losses due to the disposition of certain small non-strategic agencies.
Turning to Slide 3, you'll see our P&L for the quarter. I'll cover revenue and operating expenses in detail in the slides that follow.
On Slide 4, Q3 and nine months net revenue; net revenue in the quarter was $2.06 billion. Compared to Q3 '18, the impact of the change in exchange rates was a negative 1.3% with the dollar stronger against all of our international regions. Net acquisitions and divestitures added 8.6%, which includes the impact of Acxiom and smaller acquisitions, less dispositions, resulting organic increase of 1.4%.
As a reminder, beginning in the fourth quarter, Acxiom's revenue growth will become a component of our organic revenue change. At the bottom of the slide, we breakout our operating segments. As you can see, our IAN segment grew 1.2% organically. Underneath that result was growth in media led by IPG Mediabrands and our global creatively led integrated offerings, notably FCB Health and McCann Worldgroup. Total revenue growth at IAN was 10.3%, which reflects acquisitions including Acxiom, dispositions and currency change. At our CMG segment, organic growth was 2.1% in the quarter, driven by our branding specialist, FutureBrand, Octagon and sports and entertainment marketing and Weber Shandwick in public relations.
Moving on to Slide 5, revenue by region. In the US, our third quarter organic change was a decrease of 60 basis points against last year's 5% and weighed down by the impact of headwinds that we are working through. In our IAN segment, we continue to see solid growth from our global creatively led integrated offerings at FCB and MullenLowe and from Carmichael Lynch. It's worth noting that total US growth was 13.1% due to the net impact of acquisitions including Acxiom, less dispositions. In our international markets, we had another strong quarter with organic growth of 4.5%. In the UK, organic growth was 0.5%, which is on top of 6.8% a year ago. Mediabrands and Weber Shandwick led our growth in the quarter. While our growth slowed for the first three months period due to normal variability in projects, it follows three years of very strong growth in the third quarter in the UK. In Continental Europe, organic growth continued strong at 6.6% on top of 5.8% a year ago. This was highlighted by increases in Germany, France and Italy. In Asia-Pac net organic revenue decreased 50 basis points in Q3. Among our largest markets, we again had solid growth in Japan and India, but that was offset by softer results in China and Australia. In LatAm, we grew 23% organically with strong organic growth across the region led by Brazil. Organic growth in the region was 24% over the first nine months. In our other markets group, organic growth was 3.5% led by Canada.
Moving on to Slide 6 on operating expenses, which were again well controlled in the quarter. Our ratio of total salaries and related expense to revenue was 64.7%, an improvement of 130 basis points from a year ago. The improvement reflects our disciplined in the organic growth of expenses and the benefit from the consolidation of Acxiom. Underneath that, we had solid operating leverage on our payroll, benefits and tax in our expense for incentive comp, temporary labor and all of the salaries and related expenses. At quarter-end total headcount was approximately 54,300, an increase of 5.7% from a year ago, mainly due to the addition of Acxiom. Our office and other direct expenses was 17.8% of third quarter net revenue compared with 16.7% a year ago. Within office and other, we leveraged our expenses for occupancy by 50 basis points from a year ago. That was more than offset by the addition of Acxiom, which is accretive to our overall margins while consulting relatively more investment in data and technology.
Our SG&A expense was 50 basis points of Q3 net revenue, which is the same as a year ago after adjustments for deal expenses in Q3 '18. Our expense for depreciation, amortization increased due to the consolidation of Acxiom this year.
On Slide 7, we present detail on our adjustments to reported results in the quarter in order to provide better transparency and a picture of comparable performance. This begins in the left hand side with our reported results and steps through from an operating income to EBITDA and our adjusted diluted EPS. Our amortization expense for acquired intangibles was $21.7 million, resulting in EBITDA of $302 million. Below operating expense, we had a loss in the quarter of $7.7 million in other expense related the disposition of a few small non-strategic businesses. At the foot of the slide, you can see the after-tax impact of per diluted share of these two adjustments. They net to $0.07 per share; the difference between the reported diluted EPS of $0.42 and adjusted of $0.49.
On Slide 8, we showed similar adjustments to result of the first nine months. This also brings in the impact of the restructuring charge from Q1 and the tax elements from our second quarter. As you can see on the last line, this is a bridge between $0.84 per diluted share and $1.05, which compares to $0.97 per share in 2018.
On Slide 9, we turn to cash flow in the third quarter. Cash from operations was $225 million compared with $231 million a year ago. Within that, working capital used $47 million, a typical level given the seasonality of our business compared to a use of $30 million in Q3 '18. Investing activities used a net $43 million in the quarter primarily related to capex. Our financing activities used a net $253 million in the quarter, including another $200 million toward repayment of our term note and $90.8 million for our common stock dividend, offset by $41 million in increase in our short-term borrowings. Financing cash flow a year ago reflects the issuance of long-term debt during the quarter in anticipation of closing our acquisition of Acxiom. Our net decrease in cash for the quarter was $93 million.
Slide 10 is the current portion of our balance sheet. We ended the quarter with $520 million in cash and cash equivalents. Our cash balance a year ago, which is on the far right of the slide, includes proceeds of debt issued to finance the Acxiom acquisition.
Slide 11 depicts the maturities of our outstanding debt with total debt at quarter end of $3.6 billion, a decrease of $200 million during the quarter.
In summary on Slide 12, our growth and margin expansion over the first nine months of the year have us well positioned to deliver on our financial targets, as we head into our very important fourth quarter. Our teams continue to execute very well; our balance sheet continues to be a strong and meaningful source of value creation.
With that, I'll turn it back over to Michael.
Michael Roth -- Chairman and Chief Executive Officer
Thank you, Frank. Our results reflect the quarter of solid financial performance and position us to achieve our 2019 financial targets. The organic revenue growth we posted despite headwinds and challenging comps is a clear signal that our existing clients remain in an investment mode when it comes to our services. And that our agencies continue to add value and are sought out by new clients, which is why we're net new business positive this year.
Growth in the quarter came from a range of IPG agencies, regions and client sectors, demonstrating the depth of a strong agency brands, our innovative offerings and our talented people. Our continued strength in the market is due to a series of strategic steps we have taken over many years at IPG. We recognized early on that consistent investment in top industry talent and in IPG agency brands and their vibrant individual cultures would be essential for long-term success. We brought top strategic, digital and creative leadership to IPG and have deployed this talent to build great teams and customized programs that add value and win market share for clients. We also invested in embedding modern digital offerings and expertise into all of our agency brands. We pioneered the open architecture model, which brings the best agnostic solutions to global clients in a way that moves their brands across the consumer landscape. This client-centric approach is currently deployed across many of our largest clients worldwide. Open architecture is enabling clients to reap the benefits of all of IPG's assets and customized offerings that help them address the demands of a fragmented consumer and media environment.
To note, Acxiom now has a prominent seat at the table with our top open architecture clients. That is because clients increasingly recognize that the future of marketing is data driven. Marketers are looking to leverage their own first-party data coupled with other strategic data sets to create more seamless and connected consumer experiences at scale. What that means is that expertise in managing first-party data and PII at scale is indispensable for a high value media and marketing services partner.
Ultimately, we are seeking to achieve people-based marketing. As such, we will be held accountable to meet an elevated set of demands and responsibilities for the ethical sourcing, collection, curation and compliant deployment of data from all sources including third parties. That's why we feel very strongly that what is worth owning is the highest level of capability and expertise in data management. That is a significant and increasingly necessary differentiator in today's world. It makes a company like ours a more strategic business partner for our clients.
Looking forward, there are many ways more data use cases that we are increasingly getting involved with ranging from powering e-commerce to the execution of true omni-channel media, which is why we launched Kinesso this quarter, which brings together top data and technology talent with the addressable media experts and will allow us to further leverage Acxiom's assets, as well as other media brands, ad tech and martech capabilities. This new technology layer within our offerings will build software products to help all of our agencies deliver precision marketing for the client. Combined with the capabilities of our media companies along with our creative and marketing service agencies, Kinesso will enable our clients to drive better outcomes through marketing that is faster, more efficient and informed by a conscious commitment to data ethics.
Turning to the highlights from the quarter of how our agencies are delivering ideas and results for our clients, you get a sense of the powerful opportunity that we feel lies ahead for our organization. In our Integrated Agency Network, Mediabrands led our growth in the quarter, posting a very strong performance. The group saw exciting leadership changes as we elevated the CEO of Mediabrands to be the new Chief Operating Officer of IPG and elevated two as a long-term executives to fill in the CEO roles at Mediabrands and UM. These changes highlight the strong and orderly internal succession plan we have in place at our Company. Speaking of UM, the media agency continue to grow in the third quarter. It retained its relationship with CVS and added Aetna Health as part of that review. The agency also won that Levi's America media account, supported by FCB West, the client's existing creative agency. Acxiom talent and expertise played an important role in both of these significant wins, particularly the CVS and Aetna win. AdWeek recently named UM Canada and UM New York media plan as the year wins. Initiative also posted a very good quarter. Its LEGO Avengers work and FDA 'One Leaves' ere both awarded media plan of the year. And the agency picked up global media duties for deliverables in most all world markets. All in, four IPG agencies were recognized with eight media plan of the year awards, far surpassing any other holding company.
FCB also grew in the third quarter with several new assignments in North America and strong organic and new business growth from its health operations. The agency network had its best year at the Clio Awards winning several grand Clios and 12 goals. FCB Health had a dominant showing at the Medical Marketing and Media Awards taking home gold and silver in the large agency of the year category and titanium for best in show. Recently, the network announced a new North American structure that unlocks new capabilities for clients with the expansion of its FCB 6 creative data offering and we'll promote greater inter-agency collaboration.
McCann Worldgroup saw continued growth globally, especially in LatAm where it was named Network of the Year at the Latin American Effie Awards during the quarter. And just last week, McCann Worldgroup was named European agency network of the year at 2019 European Effie Awards. On the new business front McCann brought on Fuji Film globally and the UK saw a number of new business wins, including Lloyds Pharmacy. At the Clio Awards, McCann New York was named agency of the year taking home a number of Grand Clios.
MullenLowe group saw particular strength in the US from another new business wins. MullenLowe won Humana and TaxAct. MullenLowe and Mediahub collaborated to bring in the Navy Federal Credit Union. The agency's integrated media arm was also selected for the Twitch business and it's a new balance work, it was named media plan of the year in the Best Use of Streaming Media/OTT category.
Celebrating its first year with our company, Acxiom continues to expand its role with clients and our agencies. Acxiom designs and runs the data infrastructure for many of the world's most sophisticated marketers. The scale, which they operate handling billions of client record safely and getting the most value from them in ways that are respectful of the consumer, its clients' comfort that they are working with a company that has deep expertise in data management, ethics and privacy. Brooklyn based Huge unveiled a new operating model as the agency elevated key leadership roles and streamlined its US offering. The agency also saw a number of new business wins in the third quarter including AccuWeather and e-commerce car buying platform RumbleOn. The agency continues to strengthen and grow its business and product innovation capabilities as well.
Highlights at R/GA in the quarter included growth with new clients, including Airbnb and Slack, as well as growth with existing clients. Additionally R/GA Ventures announced its Oregon enterprise blockchain venture studio during the quarter. The six participating companies presented a demo day this month aimed at building a scalable blockchain-based ecosystem. Our US integrated independent agencies round out the portfolio. They deliver the full suite of marketing services to their clients and also combined with the rest of our offerings on the collaborative open architecture solutions.
Highlighted within this group came from Carmichael Lynch, which delivered strong growth in the quarter from such notable clients at Subaru and Xcel Energy. At Deutsch, we recently announced that both in New York and LA offices will be led by women CEOs from within that agency. And recent months, the Deutsch LA office was awarded Behr Paint, Mattel and global dot com redesign responsibilities for the Almond Board of California, while NY secured Reebok, Michelob Ultra and Budweiser and J&J's Attune.
The Martin Agency continues to show good progress with existing clients and was recently awarded media plan of the year in the Best Use of Social category. The agency also one DoorDash and just released its first creative work for the brand.
Turning to CMG, Weber Shandwick recently added Best Buy Canada and USAA to its client roster. The agency was named the Most Admired PR agency among leading in-house communications and brand marketing leaders by the Holmes Report. Jack Morton, our experiential agency, debuted new work for brands including MillerCoors, HSBC, Facebook, Google and Peet's Coffee. For the current NFL season, the agency created the broadcast environments for five major networks.
Octagon also had a strong quarter, adding new corporate clients, LinkedIn and the National Women's soccer league, and also celebrated major victories from athletes that represents, including Bianca Andreescu win in the US Open women's championship, as well as Simone Biles historic performance at the Gymnastics World Championship.
In total, we are pleased that through nine months, IPG continues to perform ahead of industry norms. It shows that our investment in people and in modern digital and data-fueled offering is exceeded and that our focus on a client-centric open architecture model is the right formula.
Turning to our outlook, we are confident that our performance to-date heads us on track to deliver growth with the high end of our 2% to 3% our organic growth range. In addition, we continue to be comfortable with our target for adjusted EBITDA margin expansion of 40 basis points to 50 basis points over last year's 13.5%. We view our current performance and long-term strategy as significant factors that will continue to enhance shareholder value. As always, we remain committed to a strong balance sheet, Significant, reduction in debt, as well as continuing to grow our dividend and in time returning to share repurchases.
With that, I'll open up the call to your questions. Thank you.
Questions and Answers:
Operator
[Operator Instructions] And the first question is coming from Alexia Quadrani of JPMorgan.
Alexia Quadrani -- JP Morgan -- Analyst
Thanks so much. Just a couple of questions. I guess, the first one is, there's always been a bit of a disconnect between Wall Street and Main Street and I'm wondering if you can kind of give us some color of how your clients are viewing the world from an advertising perspective, are they incrementally nervous about the economy? I know it's a little early, but I think in a few weeks or so you start talking a bit about budgets for next year, just curious, is any color on that?
Michael Roth -- Chairman and Chief Executive Officer
Thank you, Alexia. Usually, you ask me what our performance was last week, now your into 2020. Yeah, look, there is definitely a disconnect between business and what's happening in the stock market and in the global world, if you will, in terms of what's happening there. The uncertainty obviously is not helpful and clients as everyone just continues to look to see what the -- what's going to come of it. That's said, I think if you look at our performance, they continue to invest in their brands and they need partners such as the offerings that we have to help them move the needle. I think it proves that what we do actually works and the conversations are really focused on how can we help them move the needle, and as long as we have the offerings, which is what we're building here at IPG to help them move the needle, they have the money and they're willing to spend.
The difference, I would say, between now and in a stronger environment is the process that we go through is very project oriented, we're seeing that. They are very focused on return on investment, which is why it's so important that we have the appropriate data analytics to reach the right consumers with the right message. But that said, they're very willing and ready to spend money on offerings that help move the needle. So like everyone else they're concerned, but they realize that what we do actually works and they have to spend dollars to build their brands.
It's a very competitive world out there. As I've said before, there are a lot of offerings out there chasing the same revenue and it's very important for us to differentiate ourselves in the marketplace, which is exactly what we do by using open architecture, by bringing in Acxiom, by focusing on our creative capabilities, our digital and our experiential and PR work, all sitting at the same table. So I think the answer is, if we have a strong offering that we can prove works, clients are still going to willing to spend those dollars to move the needle.
Alexia Quadrani -- JP Morgan -- Analyst
Just looking at, I guess, at your full year guidance and given what you just said how there some more project-based work, your full year guidance does suggest some softening in Q4 and I'm just wondering if you're building in some conservatism, just given the higher level of uncertainty, some more project work at year-end or is there some incremental headwinds that you can pinpoint?
Michael Roth -- Chairman and Chief Executive Officer
While we're still going to have headwinds in the fourth quarter as we had in this quarter and it'll be a similar magnitude, right? And frankly, it will roll a little bit into the first quarter and second quarter of next year. That said, when we set our guidance, we do it from the bottoms up. We do it on a full year basis. We start at the beginning of the year and we adjust it as we go through the year. So our guidance on the high end of the 3% takes into consideration what our operators is seeing in the marketplace, what our contracts provide and what projects we have in the pipeline that we think will result in our organic growth for the quarter. Look, you know there is in our fourth quarter is very important to us. It's dependent upon projects, it's dependent upon completing a number of proposals we have with existing clients. So I wouldn't say there is conservatism in there. I would say that it's our best shot at looking at what we think will be able to deliver for the year.
Alexia Quadrani -- JP Morgan -- Analyst
And just lastly on the new business. I mean, I know you have some headwinds that you have to still circle through the beginning of 2020, but you've had some great wins this year. Do you think from a net new business perspective, I guess, where you are now looking for the full year, next year, are you in a positive position or is it still going to be a bit of a challenge given some of those previous losses?
Michael Roth -- Chairman and Chief Executive Officer
Well, I like I said, we're going to have headwinds in the first and second quarter, but we are net new business positive year-to-date and we hope we'll finish that way for the rest of the year. So but for -- here I go, I was wondering how long that would take me to do it. But for our headwinds, we have a very strong organic growth number right now and I think that's the point that our existing clients and a new wins reflect a solid economy out there where clients are willing to spend. So I think we're well positioned given our new business performance and as we cycle through these headwinds, we will be posting good decent leading industry organic growth, I hope.
Alexia Quadrani -- JP Morgan -- Analyst
Thank you so much.
Operator
The next question is coming from Dan Salmon, BMO Capital Markets.
Dan Salmon -- BMO Capital Markets -- Analyst
Good morning, everybody. Michael, I just wanted to follow-up on your comment and Frank mentioned that as well as out couple of divestitures in the quarter. And I guess, not so much the ones that you made, specifically, but just taking it up to a high level, is this sort of the new normal for the holding companies, right. If we go back over the past sort of decade, generally the group was consistently adding assets over time and it was a little different for in the early days, but over the past few years, obviously, we're still seeing some bigger deals yourselves included, but we've also seen the sort of consistent trimming. Do you think that's the new normal for the industry and for yourselves in particular? And then maybe just for either one of you, I'd love to hear, just a little bit about as Acxiom does go into the organic number and it has been in the organic number since October 1st, I know you won't comment on how it's been so far this quarter, but just maybe what was it sort of glide path, I guess as it headed from September 30th into October 1st. Was that in line with your expectations, anything sort of performing better or worse? And maybe in particular, if you can give a little color on it, it has traditionally been a little bit more of a US oriented business and having seen that number dip negative this quarter on the organic side, is there a potential that it can be a boost there or so? Thank you.
Michael Roth -- Chairman and Chief Executive Officer
All of that. Okay. First of all, let me comment on Acxiom, Acxiom continues to deliver, I said in my remarks, consistent with what we expected in terms of our acquisition, and when I say that I'd say anticipating the same for the rest of the year. That's built into our numbers. We knew that was going to be in our numbers in the fourth quarter. So that number is all inclusive. I think the important part of Acxiom, one is that the data management business continues to perform well. They're best in class and that's two-thirds of their business. They've added some new logos. We don't talk about specific clients of Acxiom for various reasons, but they've added some new logos, which is great.
But I think the real important point is that Acxiom has been part of a number of our new business wins and frankly working with existing clients and adding value to our existing clients, which I hope will lead to retention of particularly on the media side. So we're very pleased the way, first of all, that Acxiom has been integrated into our business. Basically, the integration of Acxiom into IPG is done and I frankly I know that was one of the questions in our industry whether we can absorb companies like this and I think we've proven that we can and they and it continue to add value to us.
The question of dispositions is an interesting one. If you go back to the history of the holding companies, there are a bunch of series of roll-ups; MullenLowe is a great example. They had a global clients, particularly Unilever, which had locations all over the world and we had agencies supporting that business all over the world and they were partnerships, they were joint ventures, they were stand-alone; we had agreements with them. But the world doesn't operate that way anymore and the need for us to have all these stand-alone agencies in countries that frankly take up a lot of management time, some are actually losing money. So it's dilutive to our margin. To maximize our returns and maximize our margin expansion, we have to look at whether there's other ways of doing business in those markets without having stand-alone agencies.
So that's what this reflects and I suspect you're seeing that for all the holding companies. It's interesting to ask when you ask these global clients do you need an agency in this market. The answer is no, and when that's true, then we look at the local markets itself and whether the return on the investment makes sense in the local markets and if we can have a contractual relationship with those agencies to provide the services that are necessary for our global clients that's fine for us and we can focus our management to growth in the bigger markets.
So I think it's something you're going to see throughout the industry and I think what you've seen us taking a hard look at, are we in the right markets with the right offerings and how should we position with respect to those markets. And that's why you see us adding to the disposition. It's not that we're cutting back on acquisitions. It's we're focusing on the efficiencies of how we do business in the world today.
In the US, we continue to -- but for the headwinds in the US, most of the headwinds, the 4.8% that we've referenced are in the US. So it's the first time we've had a negative organic growth in the quarter that I can remember, actually, and it's all due to the headwinds that we're going through. Again if you pull out the headwinds, we're doing pretty well in the US. So we're going to go have to go find a new client to replace those headwinds. And again the other reality of our business these days is that you don't have these big clients, it's more -- it's a bunch of doubles and singles as opposed to home runs, but we're doing a pretty good job at that which is why we're net new business positive and a fair amount of that is in the US. And remember, 64% of our business is in the US and it's a healthy market in the United States.
Dan Salmon -- BMO Capital Markets -- Analyst
Very thorough. Thank you, Michael.
Michael Roth -- Chairman and Chief Executive Officer
Thank you.
Operator
The next question is coming from Ben Swinburne, Morgan Stanley.
Ben Swinburne -- Morgan Stanley -- Analyst
Thanks, guys. Good morning. I don't know if you're able to help us on the account loss headwinds as we move into Q4, Q1, but is this the sort of peak quarter you gave us that I think it was a 4.8%, I think that's the number headwind this quarter. Does that number -- is this sort of the peak headwind given you've got some nice wins that I'll start to offset that or if you want to be that specific? And then just on Acxiom, Michael, just from an organization perspective, would you say that the sort of the team is in place, integrated into the organization to the point that you are sort of satisfied, there is not a lot more in the way of reorganizations, and how does Kinesso fit into how Acxiom goes to market or is that more of an internally facing organization? Just maybe flush out that announcement, which I think is something you guys think is pretty meaningful.
Michael Roth -- Chairman and Chief Executive Officer
Yeah, all of that. Look, the headwinds, I just said, in the fourth quarter, they are similar to what we had in the third quarter. And they do spill into the first and second quarter, but if not, not certainly of that magnitude, OK?
Ben Swinburne -- Morgan Stanley -- Analyst
Okay, got it.
Michael Roth -- Chairman and Chief Executive Officer
But we are net new business positive and we're working our ways through that. As far as Acxiom, yeah, I think when we -- our Board was very specific when we propose the acquisition of Acxiom. We had to have an integration plan in place. We had teams and I think they've done a tremendous job. One of the reasons we've been able to do this is the cultures of Acxiom and IPG are so similar. So the hard parts were the legacy systems where even incentive comps and things like that, and we are in good shape in terms of integrating Acxiom. So I would say that we're pretty much 100% there, maybe we're 90% there, there's still bits and pieces, but the integration of Acxiom has gone better than planned actually. And we're actually moving people within IPG, we've moved some people into Kinesso, which I'll talk about to help that. So we're very pleased with how Acxiom has been integrated and the additive value that we see. Remember Acxiom is data management, right and Kinesso does not change its core business with Acxiom of managing first-party data.
So a lot of the questions are, why didn't we just put this in Acxiom, why don't we take Acxiom put them in Kinesso. Acxiom is a stand-alone business, it's a great business, two-third of business is data management and that's the way it's going to stay as an independent company. What we've done in Kinesso, if you think of it, think of Acxiom is providing the data information and capabilities to Kinesso and then the technology is itself in the Kinesso base. So the company itself, think of it as a technology-arm, and then on top of that, you add the services part of it, which is like the Cadreon and other creative assets that are available to Kinesso through integration with our creative agencies. So there are three legs; the data, the technology and the services, and Cadreon is the one piece of Mediabrands that actually was put into Kinesso.
So that is a stand-alone company. We're really excited about it. We're going to start rolling that out. We already have in terms of working with Mediabrands in particular because of the value added in that environment and in fact we mentioned that Acxiom has been very helpful in terms of new media wins the value proposition of Kinesso was a good part of that in terms of the wins. So we're very happy with the opportunities with Kinesso and I would look at 2020 before we really start seeing the impact of this but we're pretty excited about it.
Ben Swinburne -- Morgan Stanley -- Analyst
Thanks, Michael.
Michael Roth -- Chairman and Chief Executive Officer
Thank you.
Operator
The next question is coming from Steven Cahall, Wells Fargo.
Steven Cahall -- Wells Fargo -- Analyst
Thanks. Maybe first follow up on Acxiom. I think you said it's on track and its growth is accretive. I think you've previously talked about it growing around mid-single digits. So I was just wondering if you can speak to maybe what's the organic growth for that has been? And also maybe any connections that you are seeing with the rest of IPG to kind of get one plus one equal three in terms of new business either Acxiom or IPG.
Michael Roth -- Chairman and Chief Executive Officer
Yeah. Great. You know what we said is, we'll look into about 5% growth for Acxiom and we said that in our business plan, and when I say Acxiom continues to deliver consistently with its business plan, you can assume that is where it is coming from. So we don't break out the growth of Acxiom separately, but you can use that as a number. And yeah, the integration of Acxiom in terms of the rest of IPG; obviously, as I said on the media side of the business it has been very active in term of the value proposition that the media teams are using, both UM and Initiative. So they have been very helpful and we haven't yet, although in some unique cases used the strength of Acxiom and Kinesso yet with respect to some of our global networks but that's on the horizon and we've them lining up asking for assistance. In fact, one of our agencies is involved in a pitch right now and I think today they are going to have a conversation with the Acxiom team and Kinesso to see how they can help the pitch and this is a creative pitch. So we're happy to see that happening and it is all part of our open architecture model. It's a core part of what we do in the market place and it resonates exceptionally well with our global clients. I have had a number of meetings with our global clients that are actually calling out open architecture to me and the team, which is great. And sitting at the table you have McCann, you've FCB, you've Weber Shandwick, you've R/GA, you have Mediabrands and you have Acxiom. You put all of those people together on the room focusing on the single client and that's exactly what our market demands and what clients want to see, and to the extent, we can show that we can work together on a client basis bringing all these resources together, there is no need for them to use anyone else and the relationship we develop as a business partner to our clients is indestructible when that works correctly.
So that's the whole premise and that's the differentiator between IPG and the other agencies. Open architecture is at our core, collaboration is at our core, we didn't have to break up all of our agencies and put them together in one silo. We build our brands. Our brands are -- we're very proud of each of our brands. The retention of the talent, the creative capability within those brands is world-class and why would we break those up. All it is accounting and all you have to do is put these people in a room and work together and magic comes out of it. So that's our whole go-to-market strategy and frankly that's why we've been performing the way we have and clients know that and they're asking us for the rest of IPG coming to the table. And on the question of Acxiom, we still have the opportunity of Acxiom clients, bringing IPG into Acxiom clients. It takes a little bit longer in terms of that kind of relationship. But we're already starting doing that as well. So I think the opportunities that are in front of us are good and we are positioned as a company to meet those demands. We have the talent, we have the tools, we have the resources and we have the will to make it happen. So I'm kind of encouraged and optimistic in terms of what we bring to the marketplace and how we can differentiate ourselves in the marketplace.
Steven Cahall -- Wells Fargo -- Analyst
And then I had two quick follow-ups. Maybe first, you talked about the 2.5 times leverage, can you just remind us what your commitment is to the debt markets before you might think about buying back stock again? And then lastly, you've had some recent promotions in the C-suite that you mentioned. Maybe you can just speak a little bit to the transition there and I'd love to know, Michael, any thoughts on maybe your time left at IPG, give the Wall Street Journal says your successor might now be in line, if you can comment on that, that'd be great? Thanks.
Michael Roth -- Chairman and Chief Executive Officer
What was your first question?
Steven Cahall -- Wells Fargo -- Analyst
The leverage update.
Michael Roth -- Chairman and Chief Executive Officer
The leverage, I know. Look, we don't have any leverage guidelines. We've already, as you saw in the quarter, we paid down $200 million. Our commitment to our rating agencies is, we will maintain a strong balance sheet. We want to retain our investment grade rating, but it's on the horizon. Frankly, we meet -- I meet regulator to figure it out how far we have to bring that down before we can get back in the share buyback. So it's on the horizon. We won't commit to a date. We want to make sure our balance sheet is as strong as it could be. No one's asked yet about the potential of a recession, but everyone talks about it and we want to make sure we have a balance sheet that continues to be strong in the event something like that should happen.
So all these factors go into place when we make that determination. That said, we're still paying dividends, we're still increase dividends. We believe -- we have no need to do any large transactions. I think what you'll see on the acquisition side are very strategic and smaller transactions that are either geographic or disciplined or just talent. So there is no need for our excess capital internally, so obviously returning that to our shareholders is of paramount objective to us and we'll continue to look at the dividend to accomplish that until we get our levels at a reasonable rate -- place and so that we can go be back in the market buying shares.
On the promotions, obviously, with Philippe coming on board as Chief Operating Officer, that's a recognition of his contributions throughout the whole senior management team and his role played in the turnaround of IPG. We're very proud of it. Obviously, when myself and the Board made that decision, it positions Philippe in a very strong way in terms of succession. We have a succession plan in place. What I love about the promotions, Daryl and Eileen at Mediabrands, these are all whether it [Indecipherable] these are all internal promotions and it's the strength of our talent and we don't need to go outside in most cases for promoting from within.
So I think our responsibility as a leadership and as a Board is to make sure that is succession plan in place, not just for my job, but for everybody's job within the company, which is why we do talent reviews and we have a pretty clear plan in terms of next steps and so on. So when it comes to making those decisions, we are very well positioned and that's another factor that I believe distinguishes us from our competition. We don't have to go to the outside.
As far as my timing goes, as I said, I'm on the back nine, as opposed to the front nine, and obviously, I can't keep doing this forever and my responsibility to the Board is make sure that everything is in place at IPG that are committed to and working with our team, and when that happens, that's what will happen.
Steven Cahall -- Wells Fargo -- Analyst
Great, thank you.
Michael Roth -- Chairman and Chief Executive Officer
Okay.
Operator
The next question is coming from Tim Nollen, Macquire. Your line is open.
Tim Nollen -- Macquire -- Analyst
Thanks. I'd like to touch back on, not so much Acxiom itself, but I guess the role of data and a lot of discussion of privacy continuing to go on here. We've got this California CCP act coming on, I think, in short order. Europe is looking at the big Internet companies, are looking at programmatic buying perhaps, challenging the GDPR precepts; US looking at Internet companies, I just wonder what can you tell us about the role of data and some privacy concerns out there with advertising in general and then maybe how Acxiom you've said before actually can help you with this. Could you maybe elaborate on those two points, please?
Michael Roth -- Chairman and Chief Executive Officer
Well, sure. I don't think it is a secret that with GDPR, we see it already in place. I think it's in January in California and other states have adopted similar requirements and which is why, by the way, we support the Business Roundtable position on our federal GDPR. I mean, it's not easy to do it on a state by state basis. Each of the states are going to require different things and therefore it's going to call is a great deal of additional work for our clients, as well as, us and if we had a federal legislation that covers it, it's an important issue. I think it's pretty clear that it's here to stay and regulation in this area is important, and the more unified that were legislation to better it is. So we endorse the Business Roundtable statement.
One of the things about Acxiom is, it is expertise in privacy. For us there has it is five stars. It's one of the most highly regarded data management companies and privacy is a critical piece of that. So we view our expertise of Acxiom as critical as clients are looking for ways to deal with the GDPR and privacy rules in general. And again, it's another reason we found the acquisition of our Acxiom to be an important part of differentiator for us going forward. So, yes, it's one of the most important issues we have to face, and yes, we have the capabilities to help implement that with our clients.
Tim Nollen -- Macquire -- Analyst
Thanks.
Operator
The next question is coming from David Joyce, Evercore ISI.
David Joyce -- Evercore ISI -- Analyst
Thank you. Wanted to ask about the impact of addressable advertising across media platforms on your business model. Are you seeing any change in client budget allocations yet toward addressable and how does that impact you since some of the promises of addressable are for perhaps less budget -- I mean, less investment but greater ROI. But on the flip side of that, it's a very complex environment with a lot of players with a different array of services. Just wondering how we should think about that evolution in your growth?
Michael Roth -- Chairman and Chief Executive Officer
Yeah. I mean, it's a very important factor. Frankly, Kinesso that's one of the reasons we have Kinesso and one of the key offerings there is, if you couple Cadreon with the data capabilities of Acxiom, that's what Cadreon uses and addresses addressable markets. And so therefore that's one of the reasons we created Kinesso to be in a position to work with our clients.
And yeah, there is a shift. There is a shift moving from TV to digital. We see that in terms of having TV, and linear TV pass digital in terms of total spend. So all of this is frankly why we bought Acxiom and why we isolated certain aspects of that in Kinesso, so the value proposition that we can bring to our clients in terms of addressable finding the right individuals to think of it as looking for individuals not just groups of people and on a cleanse basis. so, yeah, I think, it's happening in the marketplace and we add value when those issues come up. So when clients ask about it, that's good for us because if we can be in front of our clients showing our capabilities, it adds to the relationship significantly.
David Joyce -- Evercore ISI -- Analyst
All right. Thank you.
Michael Roth -- Chairman and Chief Executive Officer
Okay.
Operator
And then last question is coming from Jason Bazinet of Citi. Your line is open.
Jason Bazinet -- Citi -- Analyst
I just had a macro question. If I look back over the last whatever 20 years, there have been sort of two recessions and certainly the most recent one, the '08-'09 was not typical and you could almost argue '01 wasn't typical. If we entered the garden variety recession, will you guys go through your model, the sort of stress test it?
Michael Roth -- Chairman and Chief Executive Officer
Yeah.
Jason Bazinet -- Citi -- Analyst
What would you say is reasonable in terms of top line compression and expenses that can come out?
Michael Roth -- Chairman and Chief Executive Officer
Well, look, we hope -- I don't see any signs of a 2008-2009 recession right now, and even with the talk -- a lot of people are talking about if there is a recession, it is going to be a recession light, whatever that means. But in 2008-2009, marketing dollars -- there was no capital. I mean, it was a whole different world. I think -- we've taken the position already. That's why we're able to expand margins like you are seeing is that we match revenue and expense very carefully. All of our agencies have very strong disciplines that before they had headcount, it has to be associated with revenue. Well, the fact that we are doing the dispositions on those countries that were not necessary to be in all leads itself to margin expansion efficiencies and protecting our P&L in the event that a recession comes.
So the one thing we've learned since '08-'09 is how to manage expenses. And as part of every business review, we have that we take a look at what actions would a necessary. And because we are a variable cost model, you look at the headcount in SRS and so we have governors on all of our incentive comp calculations to make sure that all of those are in line with predetermined levels. So we're comfortable that in the event we do get a recession-light that we're well positioned. And frankly, we're at a point where we need organic growth to expand margins. So there is no question that if there is no organic growth, then it's going to be hard to expand margin. But I think we've been able to show just in this quarter that if there is a lower organic growth, we're still able to expand margin by doing this things I just talked about.
Jason Bazinet -- Citi -- Analyst
Understood. Thank you, very much.
Michael Roth -- Chairman and Chief Executive Officer
Okay. Well, I thank you all for participating and we look forward to our next conversation regarding our final year results. Thank you.
Operator
[Operator Closing Remarks]
Duration: 60 minutes
Call participants:
Jerome Leshne -- Senior Vice President, Investor Relations
Michael Roth -- Chairman and Chief Executive Officer
Frank Mergenthaler -- Executive Vice President, Chief Financial Officer
Alexia Quadrani -- JP Morgan -- Analyst
Dan Salmon -- BMO Capital Markets -- Analyst
Ben Swinburne -- Morgan Stanley -- Analyst
Steven Cahall -- Wells Fargo -- Analyst
Tim Nollen -- Macquire -- Analyst
David Joyce -- Evercore ISI -- Analyst
Jason Bazinet -- Citi -- Analyst
