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Best Life Insurance Companies for 2023

Updated March 10, 2023
Christy Bieber
By: Christy Bieber

Our Insurance Expert

Many or all of the products here are from our partners that compensate us. It’s how we make money. But our editorial integrity ensures our experts’ opinions aren’t influenced by compensation. Terms may apply to offers listed on this page.

Buying the right insurance is essential to protecting yourself and your loved ones. Life insurance is one of the most important types of insurance if you have people depending on you. This guide will help you find the best life insurance companies and the right type of policy for your needs. 

Bestow

Logo for Bestow
Best for no medical exam life insuranceBestow
Rating image, 4.50 out of 5 stars.
4.50 stars
Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Bottom Line

Bestow is very different from other insurance providers because it allows you to buy a substantial amount of insurance coverage without having to undergo a traditional medical exam. Premium prices are competitive and you can obtain policy quotes online, as well as get approved for a policy worth up to $1.5 million within just minutes. The convenience can't be beat, and you can get insurance with a 10-30 year term.

Pros

  • Wide array of coverage limits ($50,000 and $1.5 million)
  • No medical exam required
  • Alternative eligibility criteria (credit history, driving record, and prescription history, among others)
  • Fast online application
  • High customer satisfaction

Cons

  • Only offers term life insurance, no whole life coverage
  • Coverage is generally restricted to younger, healthier people who are employed and who have no serious medical conditions
  • Bestow coverage is not available to new applicants over the age of 60

Stand-Out Coverage Options

Term life insurance

No-Medical-Exam Option

Yes

Northwestern Mutual

Logo for Northwestern Mutual
Best overall life insurance companyNorthwestern Mutual
Rating image, 5.00 out of 5 stars.
5.00 stars
Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Bottom Line

Northwestern Mutual's mix of different coverage options, its strong customer service, and its long history in the life insurance market make it a top pick for anyone seeking life insurance. Its premiums are very competitive and those who buy permanent life insurance are also eligible to receive dividends. While the insurer doesn't allow you to apply online as some of its competitors do, its network of agents are helpful and make the process easy. Its customers don't see this as an issue -- 97% of its 4.9 million customers remain with the company from year to year. So it still earns our top spot as the best overall life insurance provider.

Pros

  • Wide range of coverage options
  • High overall customer satisfaction
  • Affordable premiums
  • Longstanding reputation of more than 165 years
  • 97% of its 4.9 million customers remain with the company from year to year

Cons

  • Little available policy information online
  • No online application process
  • No coverage options without a medical exam

Stand-Out Coverage Options

Term life insurance; whole life insurance; universal life insurance 

No-Medical-Exam Option

No

State Farm

Logo for State Farm
Best for bundling insurance coverage to save moneyState Farm
Rating image, 4.50 out of 5 stars.
4.50 stars
Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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= Excellent
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Bottom Line

State Farm offers a huge variety of life insurance policies, including multiple different term life policies, as well as an Instant Answer policy that doesn't require a medical exam. Premiums are competitive and you can save substantially on insurance costs by bundling your coverage with your home, auto, liability, or other policies. The wide variety of different insurance policies State Farm makes available make it the best option if you want to get all your coverage from one trusted insurer with a solid reputation for customer service.

Pros

  • Wide variety of insurance options, including life, homeowners, auto, liability, disability, and health
  • High customer satisfaction
  • Online application
  • Vast network of in-person insurance agents

Cons

  • No medical exam policies are available only for people ages 16 to 45
  • Policies aren't available in all states

Stand-Out Coverage Options

Term life insurance; whole life insurance; universal life insurance 

No-Medical-Exam Option

Yes (Instant Answer term life policy)

Liberty Mutual

Logo for Liberty Mutual
Best for getting covered quicklyLiberty Mutual
Rating image, 4.00 out of 5 stars.
4.00 stars
Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Bottom Line

If you want to get quick approval on a term life insurance policy that you have the option to convert to a whole life policy, Liberty Mutual is an optimal choice. Its streamlined online application makes getting covered easy; within minutes, you can get the protection your loved ones need now.

Pros

  • Instant approval with the Passport Term policy
  • Online application
  • Some term life policies can be converted to whole life policies
  • High customer satisfaction

Cons

  • Higher premiums than with some competitors
  • Limited policy information online
  • Limited options for managing your policy online

Stand-Out Coverage Options

Term life insurance; whole life insurance

No-Medical-Exam Option

Yes (Passport Term policy)

New York Life

Logo for New York Life
Best for customizing your coverageNew York Life
Rating image, 4.00 out of 5 stars.
4.00 stars
Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Bottom Line

When you want a customizable policy, New York Life has you covered. There are multiple choices for term, whole life, and universal life policies and you aren't limited to pre-selected terms such as a 10-year or 20-year term of coverage. You can also opt for convertible term life policies so you can change to permanent coverage if your needs change -- all without undergoing another medical exam.

Pros

  • Customizable insurance policies for term, whole, and universal life
  • High customer satisfaction
  • Online educational account management resources

Cons

  • No online application
  • Sells only life insurance and long-term care insurance

Stand-Out Coverage Options

Term life insurance; whole life insurance; universal life insurance 

No-Medical-Exam Option

Yes (AARP Easy Acceptance Life Insurance through New York Life)

Principal Financial

Logo for Principal Financial
Best for survivorship life insurancePrincipal Financial
Rating image, 4.00 out of 5 stars.
4.00 stars
Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Bottom Line

Survivorship insurance is just one of several coverage options from Principal, including both term and universal life policies. However, the insurer generally offers competitive premiums for all policies and, when appropriate, couples can save even more by opting for second-to-die coverage. Those who get covered through Principal will also benefit from its strong customer service and comprehensive online account management tools.

Pros

  • Offers survivorship insurance
  • High customer satisfaction
  • Online quote
  • Online account management

Cons

  • Offers limited types of insurance, including life insurance and income protection policies
  • Not very customizable

Stand-Out Coverage Options

Term life insurance; whole life insurance; survivorship life insurance

No-Medical-Exam Option

Yes (Principal Accelerated Underwriting)

What is life insurance?

Life insurance is a type of insurance policy. It provides financial protection for those who depend on you. When you're covered by life insurance, the policy pays out a death benefit if you pass away. The beneficiaries you designate to receive the death benefit can use this money to replace your income. They can also use it to pay for services you provided. 

Some life insurance policies are also a type of investment vehicle. They acquire a cash value. You can borrow against them. And with the best life insurance companies, you also have options for withdrawing some money or cashing in your policy.  

You can also buy more protections from the best life insurance companies. These are called riders. They're another form of protection in addition to the death benefit. For example, you may have the option to add long-term care insurance. Or you may be able to get guaranteed income for your family.

Want to protect your family? Check out The Ascent's guide to the best life insurance for families.

Types of life insurance

There are two primary types of life insurance: "term life" and "whole life." While both provide a death benefit, they have some important differences. 

Term life insurance

Term life insurance is a type of life insurance in effect for a set period of time. It pays out a death benefit to your designated beneficiaries if you die while coverage is active. It is solely a life insurance product, with no investment component.

Term life insurance is much more affordable than whole life insurance. That's especially true if you shop around for the best life insurance companies. In fact, whole life premiums often cost four times more than a term life policy. However, term life insurance gets its name because it’s in effect only for a limited period of time. It's common for policies to have a 20- or 30-year coverage term. 

If you pass away while your policy is in effect, the insurance company will pay a death benefit. This money goes to whomever you designated as beneficiaries. You can choose the amount of your death benefit. Some policies could provide millions in coverage. The best life insurance companies give you a wide choice of coverage amounts. However, the larger your death benefit, the costlier your premiums. 

If you don't die while your policy is in effect, your policy will simply expire at the end of the term. Your death benefit will never be paid out. With the best life insurance companies, you may have the option to buy a guaranteed renewable term policy. That means you can extend your term of coverage if you'd like. But premiums could go up when your life insurance coverage renews. 

Whole life insurance

Whole life insurance is a type of life insurance policy that remains in effect for your entire life as long as you pay premiums. As long as you don't let your policy lapse, your insurance will pay out a death benefit when you die. Whole life policies also have an investment component and acquire a cash value that you can borrow against or cash out.

You won't have to worry about whether you can renew your coverage. And you won't have to think about whether your premiums will go up. Whole life policies are much more expensive than term life insurance. That's true even with the best life insurance companies. But as long as you keep paying premiums, your beneficiaries eventually get the death benefit. 

One reason whole life policies are more expensive is that they are also an investment vehicle. That’s true even with the best life insurance companies. Your policy accrues a cash value over time. You're eventually able to access it. You can withdraw some of the money, borrow against your insurance policy, or surrender your policy. 

There are tax benefits associated with investing in a whole life insurance policy. However, many financial experts believe you can earn a better return on investment elsewhere. Most recommend buying term life insurance from the best life insurance companies and keeping your investments separate unless you need lifetime insurance coverage. 

Term life vs. whole life insurance

The first decision to make when buying life insurance is whether to buy term life or whole life. Here's a rundown of which policy type is best for specific needs, along with pros and cons of each.

Term life insurance:

Best for: Term life insurance is best for people looking for the most affordable insurance protection for a limited time.

Pros

  • Lower premiums than whole life insurance
  • Death benefit never changes
  • Option to add coverage features

Cons

  • No life time coverage
  • Premiums can increase during policy renewal
  • Policy doesn't pay out if the policyholder passes away outside of the coverage term

Whole life insurance:

Best for: Whole life insurance is best for people looking for lifetime protection and a policy that also serves as an investment.

Pros

  • Lifetime insurance coverage
  • Premiums never increase
  • Policy serves as an investment that acquires cash value

Cons

  • More expensive premiums than term life insurance
Feature Term life Whole life
Most affordable premiums Yes No
Lifetime coverage No Yes
Premiums never increase Premiums can increase if policy renews Yes
Has an investment component No Yes
Acquires a cash value No Yes
Death benefit never changes Yes Yes
Option to buy riders to add coverage features Yes Yes

What does life insurance cover?

Life insurance coverage insures against the loss of your life. If you pass away, your beneficiaries receive a payment. You can also add riders or optional additional coverage. The best life insurance companies offer many options for riders to customize your coverage. The most important coverages are listed below, along with common riders.

Accidental death

Your beneficiaries get an additional payout if you die as a result of an accident. This is commonly referred to as the death benefit. With the best life insurance companies, beneficiaries often receive double the death benefit from the accidental death rider. The death benefit is the most important coverage.

Long-term care

This adds long-term care insurance. Long-term care coverage can be purchased separately. However, bundling your coverage means you avoid having to buy an additional policy. The insurance will cover you if you have to go into a nursing home. It also pays for long-term care at home.

Family income benefit

Your loved ones will receive regular monthly income for a period of time if you die. 

Return of premium

Premiums paid for term life insurance are returned if you don't pass away during your term of coverage. 

Waiver of premium

Premiums are waived if you become permanently disabled. This means you can keep your life insurance coverage even if you can't work. 

Is life insurance worth it?

Policies from the best life insurance companies can often be purchased at a very affordable cost. That's especially true if you opt for term life insurance. If you have loved ones depending on your income, buying a policy ensures they aren't faced with financial disaster if you die. Your death benefit could pay off your family's mortgage. Or it could pay for your child's education. 

Life insurance is also worth it if you provide important services to your family. These could include acting as a stay-at-home parent or caring for elderly relatives. If you pass away, your loved ones could use the death benefit to bring in paid assistance. If you have a business with others, a life insurance policy could also provide money for your partners to buy out your interest after your death. Or they could pay someone else to continue your work. 

For those with a need for lifetime income -- such as parents of disabled children -- life insurance can also be a life saver. A policy could ensure money is available to support their children for life.

Of course, to make sure your policy is worth paying for, it's important to understand your coverage options carefully. You'll want to research term insurance vs. whole life insurance. You'll also want to research riders to see if paying for the additional coverage is worth it. And you should get quotes from at least three different insurance agents. This will help you find the best life insurance companies for your situation. 

Life insurance can give you peace of mind as well as make sure you've provided for those you care about. Shop around for quotes today with no obligation to find out how much a policy will cost and determine if life insurance is right for you.

Want a large life insurance policy? Check out The Ascent's guide to million-dollar life insurance policies.

Recap of the best life insurance companies

The Picks
Offer Best For Next Steps
Graphic of Bestow
Bestow
Rating image, 4.50 out of 5 stars.
Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
= Best
= Excellent
= Good
= Fair
= Poor
Great For: Best for no medical exam life insurance
Graphic of Northwestern Mutual
Northwestern Mutual
Rating image, 5.00 out of 5 stars.
Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
= Best
= Excellent
= Good
= Fair
= Poor
Great For: Best overall life insurance company
Graphic of State Farm
State Farm
Rating image, 4.50 out of 5 stars.
Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
= Best
= Excellent
= Good
= Fair
= Poor
Great For: Best for bundling insurance coverage to save money
Graphic of Liberty Mutual
Liberty Mutual
Rating image, 4.00 out of 5 stars.
Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
= Best
= Excellent
= Good
= Fair
= Poor
Great For: Best for getting covered quickly
Graphic of New York Life
New York Life
Rating image, 4.00 out of 5 stars.
Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
= Best
= Excellent
= Good
= Fair
= Poor
Great For: Best for customizing your coverage
Graphic of Principal Financial
Principal Financial
Rating image, 4.00 out of 5 stars.
Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
= Best
= Excellent
= Good
= Fair
= Poor
Great For: Best for survivorship life insurance

Our Insurance Expert