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We Are Personal Finance Enthusiasts on a Mission to Help You Live More Richly

When you think about your financial future, we want you to feel confident. Confident that you can fully achieve your money goals, no matter where you’re starting out.

But here’s the thing. Managing your personal finances can be stressful. Sifting through all the money advice that’s out there (some good, a lot bad) can make navigating money matters unnecessarily complicated.

That’s where we come in.

Here at The Ascent, our objective is to help you cut through the noise so you can take actionable steps towards improving your finances. Whether you’re looking to eliminate your debt, find the best credit card, pick the right stock broker, and more, consider us your guide to conquering your money goals.

Our Mission is to Make the World Smarter, Happier, and Richer

Born out of the financial expertise and trusted advice of The Motley Fool, The Ascent brings the same unbiased analysis to the world of daily personal finance decisions. All backed by the mission of making the world smarter, happier, and richer.

To achieve our goal of helping you find the best offers and products to improve your finances and live more richly, we stand by these core principles:

  • All of our content is made available for free. This includes hundreds of financial product reviews as well as jargon-free advice on how to navigate all of your personal finance decisions.
  • Wherever possible, we rely on first-person reviews of financial products so you can read about the offer’s pros and cons from someone who has experienced it directly.
  • We’re firm believers in the Golden Rule. If we wouldn’t recommend an offer to a family member, we wouldn’t recommend it on The Ascent, either.

How We’re Compensated

Because transparency is so important to us, you should know that, in some instances, we may receive compensation from partners when someone clicks, applies, or registers for a product reviewed on our site.

Our editorial opinions, rankings, and reviews are not influenced by these partners in any way.

For more information on how we make money and our advertising partners, please visit Our Advertisers page. If you have any questions please contact us at

Meet the Team


Dann Albright

Financial Research Analyst

As a financial research analyst for The Ascent, Dann gathers data to learn about modern consumers—How do they spend their money? What do they value? What are they worried about and excited for? Between graduate school overseas and ten years spent freelancing, he has a formidable amount of student loans and very little retirement savings. But he's using The Ascent’s advice to remedy those issues. When not telling stories with data, Dann's on his mountain bike, reading Gothic horror novels, or playing board games with his wife.


Hannah Westberg

Data Analyst

As a data analyst for The Ascent, Hannah spends her days digging through data to surface insights for how The Ascent can better help consumers become smarter, happier, and richer. Frugal by nature, she’s learning how to be more intentional with her personal finances and how to work towards savings goals, especially adventure-related ones. In her spare time, you’ll find her snowboarding, teaching yoga, or exploring the great outdoors with her dog and best friend, Kaya.


Jake Fitzgerald

Compliance Lead

Jake is the Compliance Lead for The Ascent. He focuses on managing partner relationships and making sure all the details on the site are up to date and accurate. He didn’t get his first credit card until he started working at The Ascent and has now gone on multiple trips using only credit card rewards points. He has a degree from the University of South Carolina, the ability to spend an entire day tailgating, and the inability to take himself too seriously. When not at work, you might find Jake golfing, cooking, or at the barn with his two boxers and his mini horse, Mango.


Malia Havlicek


Malia is a developer for The Ascent’s website, building custom tools and features to give users an excellent site experience. She’s a nerd at heart with a Master’s degree in Environmental Engineering from CU Boulder and loves to go deep into numbers. Malia spends the majority of her “free time” attempting to raise four outstanding future members of society. But this doesn’t stop her from utilizing balance transfers and cash back cards to help offset the pain of music lessons, daycare, competitive sports, and family visits spanning 12 time zones.


Rachel Zinanti

Senior Performance Marketing Manager

Rachel focuses on marketing for The Ascent and strives to communicate how a product or service will help enrich someone’s life. Rachel categorizes herself as a saver. She set a goal to have her student loans paid off by 30 (completed at age 29) and is currently putting the money she spends to work by using cash back and travel rewards cards to help fund purchases and activities for her family. When she’s not working on The Ascent, or being mom to her two kids, Rachel spends time on her side hustle: family photography.


Sierra Baldwin

Public Relations Manager

Sierra is a digital PR outreach specialist for The Ascent who helps position the brand as a top resource for personal finance advice and information. Her money mantra is “Start where you are, use what you have, do what you can,” inspired by her experience moving to Denver with no savings (or job, or anything at all) after spending more than three years living on a $15k salary overseas. Outside of the office, you’ll find Sierra snowboarding with friends, hiking, listening to Tom Petty, or daydreaming about owning her own alpaca.