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Luxfer Holdings PLCÂ (LXFR 1.46%)
Q3Â 2020 Earnings Call
Oct 27, 2020, 8:30 a.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Good morning. My name is Stephanie, and I will be your conference operator today. Welcome to Luxfer's 2020 Third Quarter Earnings Conference Call. All lines have been placed on mute. After the speakers' remarks, there will be a question-and-answer session.
Now, I will turn the call over to Mary Reed from Luxfer. Mary, please go ahead.
Mary Reed -- Investor Relations
Thank you, Stephanie. Welcome to Luxfer's third quarter 2020 earnings call. We are happy to have you all with us today. I am Mary Reed from Luxfer, and with me today is Alok Maskara, Chief Executive Officer; and Heather Harding, our Chief Financial Officer.
On today's call, we will provide details on our third quarter 2020 performance as outlined in the press release issued yesterday. Today's webcast is accompanied by a presentation that can be accessed at luxfer.com.
Please note, any references to non-GAAP financials are reconciled in the Appendix of this presentation.
Before we begin, a friendly reminder that any forward-looking statements made about the Company's expected financial results are subject to future risks and uncertainties. Please refer to the Safe Harbor statement on Slide 2 of today's presentation for further details.
Now, let me turn the call over to Alok.
Alok Maskara -- Chief Executive Officer
Thanks, Mary, and welcome, everyone. I hope you and your families remain healthy during these turbulent and uncertain times.
Before I discuss our third quarter performance, and provide an update on our transformation strategy progress, I want to thank our 1,500 employees around the world for working hard to ensure the health and safety of all our colleagues and their families, while always putting our customers first. I am proud of our teams' discipline and steadfast adherence to operating procedures as we navigate the COVID pandemic. While several of our end-markets remain challenged, we have been executing with agility as we recalibrate our cost structure to current demand levels, while also positioning Luxfer to fully capitalize on recovery.
With that, let me provide some highlights that sum up our quarterly performance and strategic focus. First, we delivered solid Q3 financial results despite challenging end-market conditions, and we are seeing sequential improvement across our businesses. Second, we generated very strong cash flow, further bolstering our already robust balance sheet. This gives us greater optionality as we invest in organic growth enablers and pursue potential inorganic opportunities. Third, we executed our transformation plan and made meaningful progress on initiatives to drive growth through new product development and commercial excellence. I will provide more details on these themes, and our CFO, Heather Harding, will then review our financial performance in greater depth and share guidepost for the remainder of 2020.
Now please turn to Slide 3 for a summary of our third quarter financial results. We delivered solid third quarter results as we addressed the impact of COVID-related macro-conditions on our end-markets, with a focus on controlling costs and driving free cash flow.
Total sales of $90.4 million, declined 15.6% on a year-over-year basis, but we saw sequential improvements compared to the 21.1% decline in the second quarter. Third quarter adjusted EBITDA of $14.2 million, declined 15% helped by cost actions to mitigate the gross margin impact of lower volumes. Our adjusted diluted EPS for the third quarter was $0.25, down 31% as compared to the prior year.
During the quarter, our focus on working capital resulted in $25.6 million of cash generation, including $1.4 million in cash restructuring expenses. This enabled us to reduce our net debt to $59.3 million, compared to net debt of $82.4 million at the end of the second quarter. Our net debt-to-EBITDA ratio improved to 1.1 time at the end of September, which is significantly below our covenants.
Our balance sheet remains strong with additional liquidity from $150 million of an undrawn revolving credit facility, providing us a lot of financial and strategic flexibility. We are currently operating most of our facilities at reduced capacity to serve the evolving needs of our customers and are encouraged by the sequential improvements in demand. All our locations are operating with additional COVID safeguards and as the number of positive cases continues to rise, the health of our employees, our customers and our communities remains our Number 1 priority.
Now, please turn to Slide 4 for an overview of how Luxfer has adapted to the new normal. Over the eight months, since the COVID pandemic began, we have effectively adapted and innovated better ways to serve our customers. We have retooled our manufacturing operational procedures, rearranged shift patterns and enabled remote work, where possible to minimize the number of people in our facilities at any given time.
We continued to limit the number of visitors to our facilities while making face masks and social distancing mandatory for all personnel. Some of our procedures are likely to result in more permanent change as we continued to adapt to a ever-evolving external landscape. If there is a silver lining, the pandemic allowed us to accelerate many of our lean initiatives, and I believe Luxfer will be better positioned to capture growth in the future.
Given the current environment, our customers are shifting preference toward a localized supply chain. Luxfer is a beneficiary of this shift as most of our manufacturing is in region for the region. For example, U.S.-based manufacturing generates greater than 90% of its sales in the U.S. and a similar situation is true in Europe.
Lastly, greater remote connectivity allows for increased access through a broader talent pool, as physical locations become less relevant for certain roles and positions. We will continue to leverage the skills and talent of our disperse workforce even after the pandemic.
Let's now review our revenue performance by end-markets on Slide 5. As a reminder, our current sales can be classified into three approximately equal end-user markets; defense, first response, and healthcare; transportation, which is a combination of alternative fuel, aerospace and automotive; and general industrial. Before we review the performance of each, let me give you a sense of the shifting demand patterns we saw during the quarter.
There was a gradual sequential improvement in sales after the very low levels experienced in April and May. Order rates continued to improve modestly in July and August, but plateaued in September, especially in the U.S. Two factors that maybe impacting order patterns are uncertainty surrounding U.S. elections, which would be typical for defense orders and the recent uptick in COVID cases across the country. We are closely monitoring our order rate, and will execute additional counter measures if business conditions deteriorate.
In the defense, first response and healthcare markets, sales declined roughly 8% for the third quarter. We saw increased demand for our disaster relief products and chemical response kits, but that was offset by a decline in cylinder sales for fire extinguishers and SCBA.
Sales in Transportation declined 19% in the third quarter, demand for luxury passenger auto improved modestly and our auto catalyst products grew year-over-year. However, demand for aerospace applications weakened during the quarter, as manufacturers implemented additional production cuts in response to a protracted slump in air travel. Alternative fuel returned to growth during the quarter, and we remained optimistic as this trend will continue going forward.
Sales in the general industrial end-market declined 19%, which is a meaningful sequential improvement from the 27% decline in Q2. The sales decline was broad based and impacted most of our industrial products. However, we are encouraged by the sequential month-over-month improvement as the quarter progressed. As expected, there were virtually no SoluMag sales during the quarter. Despite our strong position, we expect SoluMag sales to remain challenged for the rest of the year.
Now, please turn to Slide 6 for an update on our transformation strategy. We are successfully executing our transformation strategy with discipline and are creating incremental value for our shareholders. Successful completion of the simplification phase has significantly improved our balance sheet. The lower fixed cost enables us to better navigate the COVID pandemic and benefit from future recovery. Phase 2 of the transformation plan covers improvement in our high-performance culture and lean operations. Phase 3 is focused on growth through organic means and through portfolio optimization. We remain committed to completing the transformation plan and creating incremental value as market recovers.
Over the next few minutes, I would like to share some examples that will drive successful Phase 2 and 3 of the transformation plan, starting with a review of our Environmental, Social and Governance Slide 7. Despite the challenging economic landscape, we have increased attention on developing sustainability initiatives that position us for a stronger recovery and long-term success. We are pleased to report that we will be publishing our first ever Environmental, Social and Governance report in the coming weeks. Our ESG report discusses key subjects of interest to our shareholders, such as the establishment of our 2025 environmental protection goals, disclosures of social statistics, and an overview of our governance structure.
Our upcoming ESG report highlights our long-term sustainability activities and explains how these activities are driving our performance. The purpose of this report is to initiate consistent reporting on ESG matters, improve our transparency, and disclosure, and formulate the basis for an informed conversation between us and our stakeholders.
We realize that non-financial reporting is important to our stakeholders. As such, we hope that by periodically publishing an ESG report, we are creating a different platform, through which we can connect about the ways we are creating value for all our stakeholders including employees, customers, communities, the environment and shareholders. We also hope that increased transparency in this regard can be a tool to promote our resilience and will strengthen our ability to emerge stronger post COVID.
Now, please turn to Slide 8 for an example of one of our growth initiatives. As many of you know, our zirconium products are often used in the formulation of three-way catalysts for catalytic converters in gasoline-powered automobiles. Environmental consideration and changes in emissions regulations are increasing the content for vehicle of our products.
In addition, shift from diesel to gasoline in Europe is offsetting the shift from internal combustion engine to electric vehicles for companies like us that are focused on gasoline-based products. To further capture growth from this end-market, we have recently launched a new nanotechnology-based product for gas particulate filtration. This new product utilizes our strong IP position and unique technology to deliver exceptional catalytic and filtration properties to our customers, while minimizing any exhaust back pressure to optimize performance. We are optimistic that this new product and our other existing products for gasoline particulate filtration will drive strong organic growth. We expect this product category to ultimately make up over one-third of our auto catalytic product sales.
Now, please turn to Slide 9 for an example of our success in the area of hydrogen fuel cell vehicles. When it comes to hydrogen fuel cell vehicles for public buses and medium to heavy-duty trucks, Luxfer is well-positioned with 30 plus years of experience in hydrogen storage technology. Our competitive advantage in hydrogen is based on industry-leading light-weight cylinder technology and our capability for advanced systems design, manufacturing and testing. We have a proven track record in partnering with customers to deliver hydrogen first, including the world's first hydrogen double-decker bus, the first commercially available hydrogen garbage truck and the first hydrogen-based train in the U.K.
We manufacture these light weight cylinders in our state-of-the-art alternative fuel facilities in California and Canada, which also makes cylinders for compressed natural gas-based vehicles. Our systems are designed and assembled in our Nottingham U.K. facility using just-in-time development and manufacturing techniques. While this is a nascent industry and sales of our hydrogen storage products make up only about 1% of our total sales, we are excited about the growth potential in this space and will continue to invest in building our hydrogen innovation and manufacturing capability.
Now, please turn to Slide 10 for an example of one of our lean manufacturing initiatives. Our Luxfer Magtech Cincinnati facility historically only manufactured flameless ration heaters and self-heating meals and beverages. But more recently, it has started the production of chemical response kits after the consolidation of our factory in Riverhead, New York. The expanded size and scope of the Cincinnati factory had generated scale economies. This has created the opportunity for us to deploy more lean talent and invest in manufacturing automation. The recent successful launch of new chemical response kits for decontamination and the COVID-related higher demand for emergency response has placed additional strain on this facility.
To satisfy our significantly increased customers' needs, our team had to recruit a large number of temporary employees, attracting, training and retaining temporary employees during COVID has been a challenge. So we have recently installed an automated packaging line for our self-heating meals to reduce the need for additional workforce. The new line will also increase the quality and consistency of our heater meals product, while reducing the expected delivery time for our customers.
The Cincinnati example is just one of the many lean automation transformations that is taking place in Luxfer facilities post the recent footprint consolidation. Fewer larger factories are allowing us to deploy more lean resources and invest smartly to better serve our customers and increase productivity. Our internal manufacturing scorecard shows significant improvement in safety, quality, delivery, cost and cash in our factories. These improvements will generate attractive returns and allow us to efficiently serve our customers.
Now, let me turn the call over to Heather Harding, Luxfer's Chief Financial Officer for details on the transformation plan results and a summary of our third quarter financials.
Heather Harding -- Chief Financial Officer
Thanks, Alok, and good morning, everyone. Thanks for joining us today. Following Alok's review of the strategic elements of our multi-year transformation, I wanted to summarize the financial impacts of this plan on Slide 11. Our focus on cost reductions and waste elimination has resulted in $18 million of net cost savings through the third quarter. In addition to cost reduction, the smaller footprint in our manufacturing has reduced our annual operating capital requirement by approximately $5 million to $6 million from our historical levels, further improving our cash generation.
Our overall lower cost structure will deliver incremental profitability as our end-markets recover. We remain on track to deliver our committed $24 million of net cost reduction by the end of next year. However, based on the strength of our Q3 performance, we now expect to deliver an additional $1 million in savings this year for a total of $6 million to $7 million in savings in 2020.
Now let's walk through the third quarter financial results summary on Slide 12. Third quarter reported sales of $90.4 million, declined 15.6% year-over-year, primarily due to the COVID-related impacts in our Transportation and Industrial end-markets. Consolidated adjusted EBITDA for the quarter of $14.2 million was down 15% versus the prior year. Despite the volume decline, the Company executed on the transformation plan and delivered approximately $2.8 million of net cost reductions in the quarter. There were several one-time events in the quarter that impacted our results.
The quarterly adjusted EBITDA was positively impacted by approximately $600,000 of net favorable non-recurring items, including a net benefit from a customer contract in the Gas Cylinder segment, and partially offsetting charges in the Elektron segment for obsolete processes and agency contracts. The quarterly adjusted effective tax rate was negatively impacted by $900,000 for the change in Canada tax rate affecting our deferred tax asset position.
For a deeper dive into our two product segments, let's turn to Slide 13. Elektron sales of $45.4 million, declined 14.2% from the prior year. The sales decline was primarily due to weakness in magnesium, aerospace, graphic arts and industrial products, partially offset by strength in Heater Meals and chemical response kits. EBITDA declined 36.5% to $6.6 million due to lower sales performance and a net $1.2 million charge for a one-time non-recurring item.
Gas Cylinder segment sales declined 17% to $45 million, as COVID impacted European luxury auto, aerospace and industrial products with alternative fuel returning to growth. EBITDA of $7.6 million increased 21% from the prior year, as cost reductions offset the sales volume declines and profitability included a $1.8 million net benefit from one-time non-recurring items.
Now let's review our key balance sheet and cash flow metrics on Slide 14. We ended the third quarter with a stronger balance sheet. Our net debt improved to $59.3 million, leading to a net debt-to-EBITDA ratio of 1.1 times. Third quarter operating working capital of $89 million was $17 million lower than Q2. The resulting operating working capital as a percent of sales was 24.6%, which is slightly better than our prior-year end level. This performance reflects the results of our working capital initiatives, which were primarily focused on the lining inventory to current demand levels. We expect to maintain most of these working capital improvements through the fourth quarter.
We generated $25.6 million in free cash flow, a record to the third quarter using approximately $1.4 million in cash for restructuring activities. This compares favorably to our prior year's third quarter performance of $1.2 million cash outflow. On a trailing 12-month basis, we delivered 11.8% ROIC from adjusted earnings. Our balance sheet is solid, and we are generating positive free cash flow. We remain well positioned for strong cash conversion in 2020 and beyond.
Now I would like to review our capital allocation priorities in Slide 15. As mentioned earlier in the call, we expect our cash conversion to average 100% of our net income through disciplined capital allocation. We are in great financial position with a strong balance sheet and ample liquidity to take further steps to drive profitable growth. This improves strategic evaluating our business portfolio, and identifying inorganic options to drive additional shareholder value. Our primary focus of capital allocation will be creating value through internal execution, which includes funding of new product innovation and talent development. We continue to fund our transformational cost savings initiatives with expected cash cost of approximately $40 million through the end of this year.
We expect 2020 capex to be in the $8 million to $10 million range. We remain open to strategic acquisitions to supplement our organic growth. Our focus will be on businesses that provide one or more of the following criteria, a leading position in industrial material niches; the ability to expand our business in key product categories, markets, or geographies; strong engineering, IP or critical process technologies; significant synergies; and a strong cultural fit. We would expect ROIC to meet our hurdle threshold within three years.
We will continue to return cash to shareholders via dividends. As a reminder, we've paid out over $90 million in dividends since 2013, including $3.4 million in the recent third quarter. During our June Annual General Meeting, we received approval from our shareholders for share buyback. However, we are not initiating a program at this point given market uncertainty.
In the interest of transparency, let me provide our views on some of the key assumptions for the remainder of the year on Slide 16. The challenging current market environment is having significant impacts on our businesses. For the fourth quarter, we expect total revenue to remain essentially flat on a sequential basis. Importantly, this is despite our typical Q4 seasonality. We often experience a sequential sales decline from the third quarter. We expect both defense and transportation end-market sales to improve slightly from Q3 levels. Given the seasonal impacts, we expect industrial end-market sales to decline sequentially consistent with prior year.
We remain focused on our cash initiatives for the year. We will ensure working capital and capital expenditure plans are aligned to current conditions without sacrificing investment in future growth and productivity initiatives. Building on our significant cash generation in Q3, we expect the cash generated in the fourth quarter to be used toward planned outflows, as well as the modest inventory build, driven by seasonality and potential Brexit impacts. For the year, free cash flow was converted more than a 100%. With our strong balance sheet, we remain confident in our ability to successfully navigate current market conditions and position Luxfer to capture growth as markets recover.
Now I'll turn the call back over to Alok for a wrap up.
Alok Maskara -- Chief Executive Officer
Thank you, Heather. Please turn to Slide 17. Let me wrap up by recapping that we serve attractive niche markets with proprietary products and technology. Our transformation plan has delivered results and will continue to make a positive impact for the next few years. After the transformation plan is complete, we have plenty of runway to create even more shareholder value by deploying the Luxfer Business Excellence Standard toolkit to drive operational improvement and to accelerate growth.
Once again, I want to thank all our employees around the world for safely operating our facilities, while maintaining our commitments to always putting our customer first.
Thank you for listening. We will now take questions.
Questions and Answers:
Operator
[Operator Instructions] Your first question comes from the line of Chris Moore with CJS Securities.
Chris Moore -- CJS Securities -- Analyst
Hey. Good morning, guys. Thanks for taking 0:29:22.3questions.
Alok Maskara -- Chief Executive Officer
Good morning, Chris.
Chris Moore -- CJS Securities -- Analyst
I just want to make sure I am looking at the cost savings correctly. You talked about some COVID cost reductions to be permanent. And then, kind of trying to understand is that incremental to the transformation plan that's happening now or is that incorporated in there, or kind of any detail you could give us on the COVID cost reductions that could be permanent would be helpful?
Alok Maskara -- Chief Executive Officer
Sure. So, Chris, I think from COVID perspective, we have quite a bit of cost reduction that we had to do just to offset the gross margin impact. But putting that aside, there, kind of, both cost decreases and higher costs, each our factories is spending more for sanitization, cleaning, inefficiencies, and we have savings, whether in things like travel, supply chain, transportation.
The total commitment on $24 million does not change. So that remains our net cost savings. What we are more optimistic is, once growth recovers next year and some of the one-time COVID-related costs are behind us, we will generate additional header drop through when the growth recovers. But a simple way to look at it, let's keep the cost number at $24 million and any upside in future comes from better gross margin on sales that come back.
Chris Moore -- CJS Securities -- Analyst
Got you. Alright. Thank you. On the revenue side, how much visibility do you have into fiscal 2021 with respect to the decontamination kits and the heater meals?
Alok Maskara -- Chief Executive Officer
We will have more visibility by the end of the year. So at this point, we do expect the sales to continue going into next year at the same level as what we had in 2020. But by end of the year, we'll have more confirmation in terms of confirmed orders. But right now, we expect that to continue.
Chris Moore -- CJS Securities -- Analyst
Got it. And, obviously, new product development important, does R&D spending needs to increase much over the coming quarters in order to take advantage of the opportunities that you are seeing at this point?
Alok Maskara -- Chief Executive Officer
Not really. I think we -- like as we spend right about 1% and, I think, the number is going to remain in that range. We've been very efficient and we've been very focused on fewer bigger projects and that seems to be paying off without the need to significantly increase our R&D spend. I think we should think about that 1% for the near future.
Chris Moore -- CJS Securities -- Analyst
Got it. And last one from me. Any Brexit thoughts at this point in time? Is there any potential near-term impact that might be hard on Luxfer?
Heather Harding -- Chief Financial Officer
Hey, Chris. I'll take that one. Good morning.
Chris Moore -- CJS Securities -- Analyst
Good morning.
Heather Harding -- Chief Financial Officer
Overall, certainly, we feel like we planned for this a couple of times depending on the nature of the projects over the last, I think, four years or so. Certainly, from our perspective, we feel like we've done the proper planning, and we don't think will be disadvantaged any more than any other business depending on what logistical or new administrative requirements are enacted.
We had, as I mentioned -- we are looking at some key inventory positions and making sure there are some key items that we will likely build a little bit up in the fourth quarter. And frankly, we think some of our key customers may be looking at that as well. So, overall, we don't view it as a significant material impact to us as we get to the end of the year.
Chris Moore -- CJS Securities -- Analyst
Got it. I appreciate. I'll jump back in line. Thanks, guys.
Alok Maskara -- Chief Executive Officer
Thanks, Chris.
Operator
Thank you. Your next question comes from Craig Irwin with ROTH Capital Partners.
Craig Irwin -- ROTH Capital Partners -- Analyst
Hi. Good morning, and thanks for taking my questions. So...
Alok Maskara -- Chief Executive Officer
Good morning, Craig.
Craig Irwin -- ROTH Capital Partners -- Analyst
One of the things I really like about Luxfer is you have an array of interesting growth opportunities in front of you, right? Everything from alternative fuels to new particulates technology and automotive catalysis to even things in medical markets, right. Can you maybe list your top opportunities for expanding 2021 contribution to the top line? Can you maybe, sort of, expand on the proportionate impacts or maybe rank the impacts from a dollar perspective? And what you are looking for to get confidence there to be more bullish, so that it seems like you are generally conservative, which I know is just the way you operate? But if you could maybe describe what you are waiting for from your customers to get more confidence that these will all be a larger contribution?
Alok Maskara -- Chief Executive Officer
Thanks, Craig. From our perspective, it's hard to talk about growth given the deep COVID-related impact. But putting macro aside, the area that we are most bullish is alternative fuel right now. And that's especially true with hydrogen, but also true for compressed natural gas. That's a product line that's more than tripled over the past few years, and we already have a strong backlog of orders going into next year.
So, we feel quite confident. We will put some great partners to begin supply these solution around the world. So, keep in mind, also we are very focused on lot of this and heavy to medium duty trucks. So we don't play in the passenger auto market, which means like you know, we are very specialized and capture fair or more than our fair share of growth in that space.
Second, I would put our zirconium product line. That's where the gas particulate filtration belongs, that's where we acquired a bit of a medical opportunities and going to pharmaceutical industry, and that's where also we have some industrial new product coating based on similar nanotechnology that we talked about. So I think that's the other piece we see very confident about continuing to drive growth in that space.
The third area that I would highlight would be something that Chris mentioned earlier is just decontamination kits, which are the ones made in our Cincinnati facility that we highlighted; another growth area for us, another place where we have unique proprietary technology and very high market share.
So those would be our one, two and three; alternative fuel, zirconium products, and finally the decontamination kits.
Craig Irwin -- ROTH Capital Partners -- Analyst
Thank you. So, if I could ask a follow-up on the alternative fuels side, so UPS is one of the most vocal customers in this market. Unfortunately, not a big customer for Luxfer, right? But they've gone out there and said multiple times on the record that their Class 8 trucks they operate them on alternative fuels, because, even though they have higher maintenance cost, they still have well superior economics to conventional diesel trucks, right? The emissions regulations that are coming online and tightening and tightening for diesel are really pushing things in the direction of alternative fuels.
So the reason I reference UPS is, are you seeing strength predominantly in the big rig market and Class 8 trucks? Or are you seeing broad strength across people looking for last mile delivery solutions, people looking for small fleet, basically service organizations and everything in between or is there that same sort of concentration up toward the larger vehicles that tend to go back to depots?
Alok Maskara -- Chief Executive Officer
So thanks for bringing it up. I mean, UPS on itself may not be a big customer, but there are others which run similar route-based delivery networks. If you think of companies such as Waste Management, or nowadays Amazon, all of these route-based networks and public buses have a similar system. So those are clearly our target customers. And we do supply some to UPS although competition probably has greater share in that specific customer base.
Our current sales are more around route-based, kind of, last mile delivery type opportunities. But we are seeing increasingly, like more and more companies looking at large Class 8 vehicles, as well. But majority of our current sales are in medium, like chassis frame and looking at these, which are more last mile delivery going back to the service networks. We remain optimistic about the Class 8 heavy duty trailers as well. But that's more of a nascent industry right now.
Craig Irwin -- ROTH Capital Partners -- Analyst
Understood. And then, just as a follow-up here, there have been a couple of very large contracts given in the last year. I think one of them was a $500 million contract on a systems level, right? And there has been chatter about others, right? Amazon, that's a name that's out there. Can you maybe describe for us the tempo of procurement activity in this market? Do you see many, many contracts that are out there in the -- at a systems level, I guess in the many hundreds of millions or few hundred million that come back to Luxfer?
Alok Maskara -- Chief Executive Officer
So, globally, I think, yes. We do see quite a few systems contracts. And keep in mind that we assemble our own systems in U.K. So there we participate directly in the systems market and we see a very healthy pipeline. Now, some folks are optimistic about those opportunities converting into dollars. Some may be less optimistic. We [Indecipherable] quite optimistic on that level. It would come down to larger players like Amazon on the final decision that they make on their fleet. So far, CNG-based vehicles seem to meet all the environmental standards, they have excellent economics given the delta between CNG and diesel as still pretty viable despite the changes in oil price.
And frankly, from an environmental perspective, given that a lot of electricity is generated through coal or natural gas anyway, this has very good environmental impact as well. So, yeah, we remain very optimistic on -- while we can't commit to a number of either 100 or 500 [Phonetic], I mean, it's in that range and some single opportunities from larger customers itself could just be in that range on its own as well.
So, that's an exciting opportunity. We have tripled the sales here, and we are prepared for sales continuing going up, and we'll keep investing in capacity and technologies.
Craig Irwin -- ROTH Capital Partners -- Analyst
That's fantastic progress. That's really good to hear. So my next question is, everybody understands why you are deemphasizing fire extinguishers? It's obviously the right move for the Company. But the impact on the top line and the duration of this impact is something where -- it's been a little bit difficult to model. Can you maybe describe for us what you expect the revenue impact to be for you over the next handful of quarters? How long does this last? And when does it start to show through in margins as these products are shed?
Alok Maskara -- Chief Executive Officer
So, first of all, you are right. I mean, it is absolutely strategically the right thing for us to do. This was a low margin aluminum cylinder that hang on the wall, where our light weighting value proposition wasn't really valued by the customer. Right now, we look at this as about a little over $1 million of quarter type impact price[Phonetic]. And we expect this to start lapping itself by, kind of, in early 2021. So we have another couple of quarters of this $1 million a quarter type impact going forward.
Craig Irwin -- ROTH Capital Partners -- Analyst
Excellent. Thanks for taking my questions. I'll take the rest of my questions offline. Congrats on the progress.
Alok Maskara -- Chief Executive Officer
Thanks, Craig.
Operator
[Operator Instructions] Your next question comes from Sarkis Sherbetchyan with B. Riley Securities.
Sarkis Sherbetchyan -- B. Riley Securities -- Analyst
Good morning, and thanks for taking my question here.
Alok Maskara -- Chief Executive Officer
Hey, Sarkis. How are you?
Sarkis Sherbetchyan -- B. Riley Securities -- Analyst
Well. Thank you. So just first wanted to get a better understanding on the gross margin level of the quarter. Heather, maybe, if you could talk about what the one-time inside Elektron, if that had an impact, of course, there were just simply a mix impact? And then I have a few more.
Heather Harding -- Chief Financial Officer
Yeah. Good morning, Sarkis. So, in terms of the one-timers, the bulk of the one-timers from a cost perspective did hit gross profit. So over $1 million of that one-time cost -- net cost did hit gross profit. So -- and that obviously impacted Elektron. So, if you -- on a restated basis, Elektron either would have been north of like 17%, excluding the items. So, that's certainly a big hit.
When you think about the gross margin, I know our reported gross margin is just over 20%. When you pull out the impact of the one-timers, we were closer to 21.7%, which, certainly, were still obviously impacted by the COVID sales decline. But if you look sequentially, relative to Q2, we posted some nice margin improvement on the gross margin line, just purely looking at an operating basis. So, hopefully that gives you some indication of kind of the impact of our cost reduction programs and how we are working through all the efficiency items in our plans.
Sarkis Sherbetchyan -- B. Riley Securities -- Analyst
Yeah, Heather. Thanks for that. And I think you mentioned in the prepared remarks, you'd expect sales to kind of remain flattish here sequentially. Maybe if you can talk about what you are seeing regarding order rates and maybe by either end-markets? And then, if you can maybe comment on the margin structure you'd anticipate. Should that be kind of in line with what we saw this quarter, and/or improving given kind of your cost out? Just help us understand that.
Alok Maskara -- Chief Executive Officer
Sure. So I will start with the order rates. It's still quite uncertain and our visibility remains less than ideal or less than before. But if I think of defense in a broad bucket, I mean, order rates are strong there, and there is typically an election year pause, which we anticipated and are facing. But putting that aside, I think, order rates remains strong and we are bullish about getting that to be slightly growing part of, like Q4 and going forward as Heather mentioned.
Transportation, Aerospace is weaker. Automotive is a little better. Alternative fuel is going to grow and as we talked about. So, net-net, I think that's going to become a growth area for us going forward as well. Industrial is a one where it's most challenging for two reasons. Q4 is sequentially lower for industrial. So we are going to face that. And that's where I think we have seen more just bouncing along the bottom. It's not getting worse, but we haven't seen things getting a lot better either. So that's the one, which we are facing uncertainty and looking at how do we take this forward.
From a margin structure perspective, while, in general, our margins are pretty comparable across the board, when industrial is very healthy margin, the auto that's coming back is lower margin than aerospace. But that does have a negative mix impact to us. It's kind of partially offset by defense being stronger. So net-net, if I put the picture together, I would expect margins to remain stable going forward, excluding the one-time impact that Heather already mentioned. Some of the clean up things that we did in Q3.
Heather, anything to add to that? Or Sarkis, does that answer your question?
Heather Harding -- Chief Financial Officer
The only thing I might add, Alok, is that, the last part of, I think, question was around cost reductions. So certainly, on that we [Phonetic] talked about we've increased this year's cost reductions from $6 million to $7 million [Phonetic] that we are pulling. We are pulling some forward. So, obviously, given the fact that we posted, I think it's $4.5 million year-to-date. You could certainly model in continued cost reductions that we do expect to deliver in the fourth quarter.
Sarkis Sherbetchyan -- B. Riley Securities -- Analyst
That's super helpful. And I guess, just to kind of build off of that thought process. Heather, is the SG&A run rate of this quarter kind of the appropriate to look at going forward given kind of the cost out or were there anything unusual to consider for that number not to be kind of the typical number going forward?
Heather Harding -- Chief Financial Officer
Yeah. I think from that perspective, I think the SG&A is pretty indicative. There is always a bit of quarterly things that happen. But overall, I would say, it's pretty indicative for you to use going forward.
Sarkis Sherbetchyan -- B. Riley Securities -- Analyst
Okay. Thank you. I'll take the rest offline.
Alok Maskara -- Chief Executive Officer
Thanks, Sarkis.
Operator
Thank you. [Operator Instructions] Your next question is from Michael Leshock with KeyBanc.
Michael Leshock -- KeyBanc -- Analyst
Hey, guys. Good morning.
Alok Maskara -- Chief Executive Officer
Good morning, Michael.
Michael Leshock -- KeyBanc -- Analyst
So, first just on the SCBA timing, you called that out as it was impacting sales in the quarter. I thought a majority of that was behind us at least pre-COVID. If you could kind of talk about what happened there, and when do you expect to realize the sales?
Alok Maskara -- Chief Executive Officer
Sure. So I think on SCBA, the pre-COVID disruptions were more around some certification, and that's clearly behind us. I think right now, what we are facing in SCBA is, we work very closely with our key customers, which you know who they are. And each of us are just having a bit of a supply chain challenge and retooling our factories for COVID, enjoying social distancing. So we have had some timing-related issues in that case. And just unfortunate case of everybody operating under the new normal with COVID. But these are factories where people are often standing shoulder-to-shoulder, doing assemblies and kits. And everybody had to just retool all the operations. So they are more just operational, supply chain related delays that we hope to be able to catch up in Q4 and Q1 going forward. So, over time, we can work at things like that. But this is not a demand issue at all.
Michael Leshock -- KeyBanc -- Analyst
Got it. That's helpful. And then, moving on the M&A front, I just -- out of curiosity, would you be targeting multiple niche transactions? Or would you favor a larger deal?
Alok Maskara -- Chief Executive Officer
I mean, I think we've talked about bolt-ons are what we are going to be focused on from our perspective. We are not against the larger transaction, but given past experience and where we think we can add significant value, it's going to be around niche end-markets players [Phonetic], where they have strong market position similar to what we have good attractive margins. But we are not looking at a big large type transaction. Our focus is going to remain on bolt-on things where we can get significant synergies. And with regard to T-Malls, like rich are in niches. So we'll continue pursuing those. But at the same time, valuations, at least in transactions have not come down. And there is still a lot of money from private equity. So I am not suggesting that anything is going to eminent here.
Michael Leshock -- KeyBanc -- Analyst
Is there an end-market that you might target more than another?
Alok Maskara -- Chief Executive Officer
Our strength on Defense, obviously, is something that we like quite a bit. So the whole first category, I mean, we like aerospace. There are niches within industrial that we like. So, no, not specifically, but we try to not increase complexity of Luxfer. Alternative fuel is an area that we like quite a bit. So it's just going to be areas which we feel we are strong in and areas where, like, one plus one is greater than two.
Michael Leshock -- KeyBanc -- Analyst
Got it. Appreciate all the detail. Thank you.
Alok Maskara -- Chief Executive Officer
Thanks, Michael.
Operator
Thank you. Your next question comes from Phil Gibbs with KeyBanc Capital Markets.
Phil Gibbs -- KeyBanc Capital Markets -- Analyst
Hey, thank you. Alok, when you talk about the gasoline particulate filtration opportunity, I think your pitch has 7.5 times sales increase in 2021 versus 2019. How much of that growth did you get in 2020? Because, presumably, you have been growing this year than that, as well. So I am trying to gauge [Phonetic] to that.
Alok Maskara -- Chief Executive Officer
Yeah. So we are growing, and keep in mind that 2.5 times is starting from a low base. So not all our sales are going into gas particulate filtration and [Indecipherable] will be about 30% of our AutoCAD sales going into gas particulate filtration. This year, I would say the -- which is kind of consistent with our previous rule. We only talk about new product when we reach about $1 million in sales. So that's where we would be this year.
Phil Gibbs -- KeyBanc Capital Markets -- Analyst
You are going to be about $1 million in sales in this...
Alok Maskara -- Chief Executive Officer
Yes. [Speech Overlap]
Phil Gibbs -- KeyBanc Capital Markets -- Analyst
Okay. And so that, should we consider that that level you are at in 2019 as well. So this is going from about $1million to $2.5 million.
Alok Maskara -- Chief Executive Officer
2019 was close to zero. So this 2020 $1 million is all new sales, so.
Phil Gibbs -- KeyBanc Capital Markets -- Analyst
Okay. Got it.
Alok Maskara -- Chief Executive Officer
And that would be overall AutoCAD, which -- like -- it's about one-third of our total zirconium sales.
Phil Gibbs -- KeyBanc Capital Markets -- Analyst
And Heather you talked a little bit about the cost savings. Clearly, this quarter was very strong in that regard. Do you expect incremental cost savings relative to the 3Q baseline? Or is the number that you increased, mostly based on the year-over-year comparison. So, trying to just understand if there is incremental relative to this past September quarter?
Heather Harding -- Chief Financial Officer
Right. So, certainly, as you know, when we measure the cost reductions, that is based on year-over-year, so we would expect a continuation of this programs into Q4. We've taken some significant cost actions here in the last two quarters. And so, we are always looking for additional opportunities. But I don't expect material -- significant sequential cost reductions from $3 million to $4 million [Phonetic] -- it's continuation of our current cost plan -- of our cost reduction plan.
Phil Gibbs -- KeyBanc Capital Markets -- Analyst
Thank you.
Alok Maskara -- Chief Executive Officer
Thanks, Phil.
Operator
Thank you. An encore recording of this conference call will be available in about two hours. Telephone numbers to access the recording will be available at Luxfer's website at www.luxfer.com. Thank you for joining us today. The next regularly scheduled call will be February of 2021 when the Company discusses its 2020 fourth quarter financial results. This ends the Luxfer conference call. You may now disconnect.
Duration: 55 minutes
Call participants:
Mary Reed -- Investor Relations
Alok Maskara -- Chief Executive Officer
Heather Harding -- Chief Financial Officer
Chris Moore -- CJS Securities -- Analyst
Craig Irwin -- ROTH Capital Partners -- Analyst
Sarkis Sherbetchyan -- B. Riley Securities -- Analyst
Michael Leshock -- KeyBanc -- Analyst
Phil Gibbs -- KeyBanc Capital Markets -- Analyst
