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I'm loyal to only a handful of financial companies -- and Fidelity is one of them. It's the firm I recommend to pretty much everyone, from total beginners to seasoned investors.
I've personally used Fidelity for more than 10 years, and right now, I manage 11 separate accounts on its platform. That includes:
I trust Fidelity with my family's future. And unless something wild happens, I plan to stick with it for the next decade, and likely beyond.
Here's my honest Fidelity review, and what I love most about it.
Fidelity
Fidelity’s brokerage account offers free tools and $0 commission for online U.S. stock and ETF trades.* Investors can access a wide range of options, from stocks and mutual funds to crypto. Get an all-in-one view of live data and charts with the Fidelity Trading Dashboard, set up recurring investments, and enjoy 24/7 support from investing professionals. You can also potentially earn more on uninvested cash with a money market fund.**
$0 commission for online U.S. stock and ETFs*. No account fees****.
$0****
At Motley Fool Money, brokerages are rated on a scale of one to five stars. We primarily focus on fees, available assets, and user experience; however, we also take into account features like research, education, tax-loss harvesting, and customer service. Our highest-rated brokerages generally include low fees, a diverse range of assets and account types, and useful platform features.
Our aim is to maintain a balanced best-of list featuring top-scoring brokerages from reputable brands. Ordering within lists is influenced by advertiser compensation, including featured placements at the top of a given list, but our product recommendations are NEVER influenced by advertisers. Learn more about how Motley Fool Money rates brokerage accounts.
At Motley Fool Money, brokerages are rated on a scale of one to five stars. We primarily focus on fees, available assets, and user experience; however, we also take into account features like research, education, tax-loss harvesting, and customer service. Our highest-rated brokerages generally include low fees, a diverse range of assets and account types, and useful platform features.
Our aim is to maintain a balanced best-of list featuring top-scoring brokerages from reputable brands. Ordering within lists is influenced by advertiser compensation, including featured placements at the top of a given list, but our product recommendations are NEVER influenced by advertisers. Learn more about how Motley Fool Money rates brokerage accounts.
There are a ton of reasons why I stick with Fidelity over other brokerage firms. Here are the biggest wins that keep me coming back.
Account fees are a pet peeve of mine. So I only bank and invest with places that don't charge any. Fidelity offers no account minimums and no monthly maintenance fees. Better yet, many of its transaction fees for trading ETFs and funds are waived too.
This is extremely important for beginner investors. You don't want to be hit with sneaky fees that take away from the wealth pile you're trying to build.
Fidelity recently introduced zero expense ratio index mutual funds. A big chunk of my long-term investments are parked in FZROX, which is Fidelity's Total Market Index Fund that charges a 0% expense ratio.
That means every single dollar I invest is working for me. Nothing is getting skimmed off the top.
Here's a screenshot of the funds it offers with 0% expense ratio (these also have no minimums to invest!)
Image source: Fidelity.com
I don't have time to call financial companies during the week, so I love that Fidelity's support lines are open on Saturdays and Sundays. Its reps have walked me through some pretty complex stuff -- like rolling over a 401(k) or transferring assets from brokerage to brokerage.
Fidelity's remote support is excellent, but it also has physical investor centers if you ever need in-person help or want to work with an advisor. I've visited a few over the years, but most of my questions get handled right over the phone.
Fidelity is one of the most beginner-friendly brokerages out there. The platform is clean and easy to navigate, and you can open an account in just a few minutes.
But it doesn't just specialize in one or two types of investing accounts. You can literally have your entire portfolio with this broker and manage it all from a single platform.
So whether you're just getting started, or managing a family's finances, Fidelity likely has something that fits. It offers:
It's a great place to start -- and grow with -- as your financial needs evolve.
Fidelity is one of the largest brokerage firms in the world, managing trillions of dollars in assets. That kind of scale doesn't happen without trust and lengthy experience.
The company takes security seriously, with robust protections in place to keep your accounts safe. When you're investing your hard-earned money, it helps to know it's with a firm that's big, stable, and built to last.
We recommend comparing brokerage options to ensure the account you're selecting is the best fit for you. To make your search easier, here's a short list of our best trading platforms of 2025.
Broker | Best For | Commissions | Learn More |
---|---|---|---|
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4.5/5
Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
|
Managing your finances under one roof | $0 for stocks, $0 for options contracts |
Learn More for SoFi Active Investing
On SoFi Active Investing's Secure Website. |
4.0/5
Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
|
Low mutual fund fees. | $0 per trade |
Learn More for J.P. Morgan Self-Directed Investing
On J.P. Morgan Self-Directed Investing's Secure Website. |
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4.5/5
Our ratings are based on a 5 star scale.
5 stars equals Best.
4 stars equals Excellent.
3 stars equals Good.
2 stars equals Fair.
1 star equals Poor.
We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
|
Low fees on stocks, ETFs, crypto, and options | $0 for stocks, ETFs, and options |
Learn More for Robinhood
On Robinhood's Secure Website. |
Nobody's perfect. And Fidelity has a few limitations that could be deal breakers for certain folks.
If you're into trading options, stocks, bonds, options, or crypto (I'm not, and I don't recommend it), Fidelity may feel a bit vanilla. The trading tools are solid, but not as specialized or super-advanced as other trading platforms.
Fidelity lets you trade some cryptocurrencies like Bitcoin, Ethereum, and Litecoin through a separate Fidelity Crypto account.
That's more than a lot of traditional brokerages offer -- but if you're deep into crypto and want access to dozens of altcoins, this probably isn't gonna cut it. These best crypto exchanges and apps might be a better fit.
Like I mentioned earlier, I personally recommend Fidelity to anyone and everyone. But here are a few specific types of people that are a perfect match:
If you're looking for a trusted partner for the long haul, not just a trendy trading app, Fidelity is a great brokerage to work with.
Opening a Fidelity account is super straightforward. The whole process takes about 10 to 15 minutes online.
Here's how it works:
Head over to Fidelity.com and click "Open an Account" in the top row menu bar.
You'll see a list of options like this:
Image source: Fidelity.com
Pick the one that fits your goal, and it'll take you to the right sign-up page.
You'll need to provide the basics to open an account. Things like:
Fidelity uses this to verify your identity and comply with financial regulations -- all standard stuff.
Transferring funds can take some time, especially if you are doing a rollover or moving assets from another brokerage firm. But completing this part will get the ball rolling.
You can transfer money via:
Even if you don't fund your account right away, it'll still be created and ready to use when you're ready to add money.
Transferring money into an account doesn't mean it's actually invested. You need to buy assets for growth to happen.
If you're stuck at any point you can just call customer service and a representative will walk you through everything. Fidelity's customer service is truly very helpful over the phone, and the team has advisors to connect you with if you need help.
I've tried other brokerages. But for over a decade, Fidelity has been my main investment firm. I manage everything from my family's retirement accounts to my nephews' custodial investments all in one place. And I genuinely like using its tools and platform.
Fidelity makes long-term investing simple, efficient, and trustworthy. And that's exactly the kind of partner you want when you're building wealth over decades.
There's a reason Fidelity is the third largest brokerage firm in the world. It's excellent at what it does, and millions of families trust the broker with their money and investments.
Fidelity has no account minimums and zero commissions for U.S. stock, ETF, and options trades. However, certain mutual funds and third-party services may come with fees, so it's always good to double-check before investing.
Yes, you'll need to open a separate Fidelity Crypto account to do this. But if your primary goal is to trade crypto, you're probably better off going through a specialized crypto-exchange.
We're firm believers in the Golden Rule, which is why editorial opinions are ours alone and have not been previously reviewed, approved, or endorsed by included advertisers. Motley Fool Money does not cover all offers on the market. Motley Fool Money is 100% owned and operated by The Motley Fool. Our knowledgeable team of personal finance editors and analysts are employed by The Motley Fool and held to the same set of publishing standards and editorial integrity while maintaining professional separation from the analysts and editors on other Motley Fool brands. Terms may apply to offers listed on this page.
Fidelity disclosure
Investing involves risk, including risk of loss
* - $0.00 commission applies to online U.S. equity trades and exchange-traded funds (ETFs) in a Fidelity retail account only for Fidelity Brokerage Services LLC retail clients. Sell orders are subject to an activity assessment fee (historically from $0.01 to $0.03 per $1,000 of principal). Other exclusions and conditions may apply. A limited number of ETFs are subject to a transaction-based service fee of $100. See full list at (https://www.fidelity.com/trading/commissions-margin-rates). Employee equity compensation transactions and accounts managed by advisors or intermediaries through Fidelity Institutional® are subject to different commission schedules.
Fidelity Crypto® is offered by Fidelity Digital Assets®. Investing involves risk, including risk of total loss. Crypto as an asset class is highly volatile, can become illiquid at any time, and is for investors with a high risk tolerance. Crypto may also be more susceptible to market manipulation than securities. Crypto is not insured by the Federal Deposit Insurance Corporation or the Securities Investor Protection Corporation. Investors in crypto do not benefit from the same regulatory protections applicable to registered securities. Fidelity Crypto® accounts and custody and trading of crypto in such accounts are provided by Fidelity Digital Asset Services, LLC, which is chartered as a limited purpose trust company by the New York State Department of Financial Services to engage in virtual currency business (NMLS ID 1773897). Brokerage services in support of securities trading are provided by Fidelity Brokerage Services LLC (“FBS”), and related custody services are provided by National Financial Services LLC (“NFS”), each a registered broker-dealer and member NYSE and SIPC. Neither FBS nor NFS offer crypto as a direct investment nor provide trading or custody services for such assets. Fidelity Crypto and Fidelity Digital Assets are registered service marks of FMR LLC.
***Options trading entails significant risk and is not appropriate for all investors. Certain complex options strategies carry additional risk. Before trading options, please read (https://www.theocc.com/Company-Information/Documents-and-Archives/Options-Disclosure-Document). Supporting documentation for any claims, if applicable, will be furnished upon request.
****Zero account minimums and zero account fees apply to retail brokerage accounts only. Expenses charged by investments (e.g., funds, managed accounts, and certain HSAs) and commissions, interest charges, or other expenses for transactions may still apply. See (https://www.fidelity.com/trading/commissions-margin-rates) for further details.
Fidelity disclosure
Investing involves risk, including risk of loss
* - $0.00 commission applies to online U.S. equity trades and exchange-traded funds (ETFs) in a Fidelity retail account only for Fidelity Brokerage Services LLC retail clients. Sell orders are subject to an activity assessment fee (historically from $0.01 to $0.03 per $1,000 of principal). Other exclusions and conditions may apply. A limited number of ETFs are subject to a transaction-based service fee of $100. See full list at (https://www.fidelity.com/trading/commissions-margin-rates). Employee equity compensation transactions and accounts managed by advisors or intermediaries through Fidelity Institutional® are subject to different commission schedules.
Fidelity Crypto® is offered by Fidelity Digital Assets®. Investing involves risk, including risk of total loss. Crypto as an asset class is highly volatile, can become illiquid at any time, and is for investors with a high risk tolerance. Crypto may also be more susceptible to market manipulation than securities. Crypto is not insured by the Federal Deposit Insurance Corporation or the Securities Investor Protection Corporation. Investors in crypto do not benefit from the same regulatory protections applicable to registered securities. Fidelity Crypto® accounts and custody and trading of crypto in such accounts are provided by Fidelity Digital Asset Services, LLC, which is chartered as a limited purpose trust company by the New York State Department of Financial Services to engage in virtual currency business (NMLS ID 1773897). Brokerage services in support of securities trading are provided by Fidelity Brokerage Services LLC (“FBS”), and related custody services are provided by National Financial Services LLC (“NFS”), each a registered broker-dealer and member NYSE and SIPC. Neither FBS nor NFS offer crypto as a direct investment nor provide trading or custody services for such assets. Fidelity Crypto and Fidelity Digital Assets are registered service marks of FMR LLC.
***Options trading entails significant risk and is not appropriate for all investors. Certain complex options strategies carry additional risk. Before trading options, please read (https://www.theocc.com/Company-Information/Documents-and-Archives/Options-Disclosure-Document). Supporting documentation for any claims, if applicable, will be furnished upon request.
****Zero account minimums and zero account fees apply to retail brokerage accounts only. Expenses charged by investments (e.g., funds, managed accounts, and certain HSAs) and commissions, interest charges, or other expenses for transactions may still apply. See (https://www.fidelity.com/trading/commissions-margin-rates) for further details.
Fidelity disclosure
Investing involves risk, including risk of loss
* - $0.00 commission applies to online U.S. equity trades and exchange-traded funds (ETFs) in a Fidelity retail account only for Fidelity Brokerage Services LLC retail clients. Sell orders are subject to an activity assessment fee (historically from $0.01 to $0.03 per $1,000 of principal). Other exclusions and conditions may apply. A limited number of ETFs are subject to a transaction-based service fee of $100. See full list at (https://www.fidelity.com/trading/commissions-margin-rates). Employee equity compensation transactions and accounts managed by advisors or intermediaries through Fidelity Institutional® are subject to different commission schedules.
Fidelity Crypto® is offered by Fidelity Digital Assets®. Investing involves risk, including risk of total loss. Crypto as an asset class is highly volatile, can become illiquid at any time, and is for investors with a high risk tolerance. Crypto may also be more susceptible to market manipulation than securities. Crypto is not insured by the Federal Deposit Insurance Corporation or the Securities Investor Protection Corporation. Investors in crypto do not benefit from the same regulatory protections applicable to registered securities. Fidelity Crypto® accounts and custody and trading of crypto in such accounts are provided by Fidelity Digital Asset Services, LLC, which is chartered as a limited purpose trust company by the New York State Department of Financial Services to engage in virtual currency business (NMLS ID 1773897). Brokerage services in support of securities trading are provided by Fidelity Brokerage Services LLC (“FBS”), and related custody services are provided by National Financial Services LLC (“NFS”), each a registered broker-dealer and member NYSE and SIPC. Neither FBS nor NFS offer crypto as a direct investment nor provide trading or custody services for such assets. Fidelity Crypto and Fidelity Digital Assets are registered service marks of FMR LLC.
***Options trading entails significant risk and is not appropriate for all investors. Certain complex options strategies carry additional risk. Before trading options, please read (https://www.theocc.com/Company-Information/Documents-and-Archives/Options-Disclosure-Document). Supporting documentation for any claims, if applicable, will be furnished upon request.
****Zero account minimums and zero account fees apply to retail brokerage accounts only. Expenses charged by investments (e.g., funds, managed accounts, and certain HSAs) and commissions, interest charges, or other expenses for transactions may still apply. See (https://www.fidelity.com/trading/commissions-margin-rates) for further details.