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Make Money in Promising Retail Stocks the Easy Way

Exchange-traded funds offer a convenient way to invest in sectors or niches that interest you. If you expect the retail industry to grow as our global economy eventually recovers, the PowerShares Dynamic Retail ETF (NYSE: PMR  ) could save you a lot of trouble. Instead of trying to figure out which companies will perform best, you can use this ETF to invest in lots of them simultaneously.

The basics
ETFs often sport lower expense ratios than their mutual fund cousins. The retail ETF's expense ratio -- its annual fee -- is a reasonable 0.63%.

This ETF has performed rather well, beating the S&P 500, on average, over the past three and five years. As with most investments, of course, we can't expect outstanding performances in every quarter or year. Investors with conviction need to wait for their holdings to deliver.

What's in it?
Several of this ETF's components made strong contributions to its performance this year. Beleaguered drugstore chain Rite-Aid (NYSE: RAD  ) , for example, is up 38% in 2011, perhaps in part due to its stock being heavily shorted. When a bunch of shortsellers decide to get out, their buying can boost a stock. Rite-Aid may also have benefited from the inability of Walgreen (NYSE: WAG  ) and Express Scripts (Nasdaq: ESRX  ) to come to an agreement over a pharmacy benefits management (PBM) contract.

Select Comfort (Nasdaq: SCSS  ) saw its shares surge 136% so far this year, partly due to the effect of rising prices on profit margins and consumers liking its set-your-own-firmness mattresses. The company is bullish, noting that most consumers don't even know about it yet. Whole Foods Market (Nasdaq: WFM  ) , up 36%, has been growing aggressively and benefiting from profit margins considerably higher than its peers. Its 3.4% net margin, for example, dwarfs Kroger's 1.3%. And while SUPERVALU (NYSE: SVU  ) might have more than three times Whole Foods' revenue, its razor-thin profit margin puts it at a disadvantage.

Other companies didn't add as much to the ETF's returns last year, but could have an effect in the years to come. Walgreen, for instance, shed about 11%, selling its own PBM business for a lot of cash but also worrying investors by ending its dealings with Express Scripts.

The big picture
A well-chosen ETF can grant you instant diversification across any industry or group of companies -- and make investing in and profiting from it that much easier.

Learn about the best dividend ETFs. And if you're looking for some great investments beyond ETFs, consider these 10 Stocks for Your Retirement Portfolio.

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Longtime Fool contributor Selena Maranjian holds no position in any company mentioned. Click here to see her holdings and a short bio. The Motley Fool owns shares of Whole Foods Market and SUPERVALU. Motley Fool newsletter services have recommended buying shares of Whole Foods Market and buying calls on SUPERVALU. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On December 23, 2011, at 7:19 PM, lrmacds wrote:

    PLEASE don't invest in Rite Aid (RAD). I wish I could explain my reasons why but suffice it to say if you want to lose your shirt, invest in RAD, if you want to MAKE money, invest elsewhere. Rite Aid is a FRAUD.....

  • Report this Comment On December 27, 2011, at 6:48 PM, ctyank99 wrote:

    To all of you that own Rite Aid, be sure to shop there. If every shareholder shopped at Rite Aid, it would help!

  • Report this Comment On December 27, 2011, at 6:49 PM, ctyank99 wrote:

    Rite Aid is a turn-around story! You'll all wish you bought it!

  • Report this Comment On December 27, 2011, at 6:53 PM, ctyank99 wrote:

    Rite Aid is a great pharmacy and the only pharmacy I'll shop at... To all of you that own Rite Aid, be sure to shop there. If every shareholder shopped at Rite Aid, it would help! Help make RAD a huge success story!

  • Report this Comment On December 27, 2011, at 7:33 PM, lrmacds wrote:

    Every shareholder would if they could make money rather than lose it. Not everyone bought RAD when it was at 20 cents. In fact many shareholders have lost thousands due to the poor management of this overpriced pharmacy chain. Rite Aid has benn a turn-around story for years and years and just keep kicking the can down the road, one that is a dead end for this has been company.

  • Report this Comment On December 28, 2011, at 8:19 PM, ctyank99 wrote:

    We got the RITE one baby...

  • Report this Comment On December 29, 2011, at 10:45 AM, lrmacds wrote:

    You Mean WRONG Aid?

  • Report this Comment On December 29, 2011, at 10:45 AM, lrmacds wrote:

    They Rip-Off consumers.....

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Related Tickers

5/24/2012 4:00 PM
SVU $4.66 Up +0.04 +0.87%
SUPERVALU INC. CAPS Rating: ***
WAG $31.26 Down -0.03 -0.10%
Walgreen Company CAPS Rating: ****
WFM $86.42 Up +0.04 +0.05%
Whole Foods Market CAPS Rating: ****
ESRX $51.67 Down -0.02 -0.04%
Express Scripts, I… CAPS Rating: ****
RAD $1.34 Up +0.01 +0.75%
Rite Aid Corp CAPS Rating: *
SCSS $26.57 Up +0.25 +0.95%
Select Comfort Cor… CAPS Rating: **

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