If you've ever wondered what a "pure-play company" is, wonder no more.
Pure-play firms have a single business focus. Coca-Cola
In networking equipment, Cisco Systems
When investors are drawn to a particular kind of business, they may seek out a company that's a pure play, so that their invested dollars won't be spread out over other, less desirable business segments. On the other hand, many investors are drawn to more diversified businesses because they're less reliant on any one business line.
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