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You Can Make Money in Any Market

Do you know what still gets me about the stock market crash?

Somebody out there made a bundle off it.

I know, it's hard to believe. Most folks' retirement account balances are still way down, despite the strong rally we've had since early March. Every single stock mutual fund (all 11,579 of them) was down in 2008, and highfliers from Alcoa (NYSE: AA  ) to American Oriental Bioengineering (NYSE: AOB  ) -- and that's just the beginning of the alphabet -- are still way off their highs.

But somewhere out there are investors who made money in 2008 and early 2009. Lots of money, in some cases.

Many are professionals, of course -- hedge fund managers and others with access to sophisticated tools and strategies -- but others are just ordinary individual investors like you and me. Like you and me ... except that they've learned to use tools and strategies we haven't.

Like going short.

The long and short of it
Most mutual funds aren't allowed to short stocks -- to borrow and sell them, in other words, betting that they'll be able to buy the stock back at a lower price and make money on the difference. Many individual investors avoid the practice as well. The risks are high, the upside is limited, and shorting can't be done at all without a margin account, which excludes most retirement accounts.

But sometimes shorting a stock -- or a sector, or an index -- is a prudent investment. Markets go down as well as up, as we've seen recently. Sectors fall out of favor. Companies sometimes appear headed for disaster long before the wider market catches on, as was the case with Lehman Brothers for a while. Bubbles appear, become evident to some, and then pop.

Shorting banks, oil, or other commodities in mid-2008 would have been an excellent move, and the weaknesses in all three of those areas were visible to some folks at the time. But how many profited? A lot fewer, because shorting is dicey, and, as I mentioned previously, it's a strategy unavailable to most who do their investing via IRA accounts.

But that has been changing. New tools allow investors to take short positions without the need for a margin account. These offer great opportunities for the informed -- along with some new risks.

Enter the short ETF
Most investors are familiar with exchange-traded funds. ETFs track a wide variety of indexes and are traded throughout the day, like stocks. In recent years, companies like ProShares have created families of short ETFs -- investments that go up when the indices they track go down. (And -- this is important -- vice versa.)

The selection has grown rapidly. ProShares alone offers an extensive selection covering all the major U.S. and international indices, sectors from financials to industrials to health care, commodities including gold and crude oil, major currencies, and more.

Be careful of that lever
Many of these are leveraged, or what ProShares calls "UltraShort," so for every 1% move down in the underlying index, the fund is supposed to go up about 2%. They don't track precisely in practice, but close enough to work out well if you're right, and to cost you a bundle if you're wrong (although, unlike a true short position, you can't lose more than your original investment). Still, tread very carefully with these products.

The lack of precision has been an issue for some short ETFs. While a fund like UltraShort Technology (NYSE: REW  ) is designed to inversely track an index that includes obvious sector heavyweights like Cisco (Nasdaq: CSCO  ) , Google (Nasdaq: GOOG  ) , and Intel (Nasdaq: INTC  ) , the fund's actual holdings are complex derivatives, not short positions in those stocks. The "black box" aspect can be a turnoff for some.

Nonetheless, these ETFs remain useful tools -- not the one fund to carry you to retirement, but a way to take a well-thought-out position on the market, in a sector, or on a currency or commodity. But for once, I'll advise you to think in the short term on these investments. Long is the way to bet long term, as even if this rally fades and we retest the March lows, the bear market won't last forever.

Putting it all to work
I've used short ETFs in a small way in the past several months. Most significantly, in the midst of the market crash in early October, I threw a portion of my portfolio's cash position into UltraShort QQQ ProShares (NYSE: QID  ) , which is a double-short on the Nasdaq 100 Index.

My hope was that it would act as a sort of brake on my portfolio as the declines continued, and that's exactly how it worked out. In that case, the double leverage was exactly what I wanted -- to have a big effect with a relatively small investment over a short period.

More recently, I've explored using both long and short ETFs to take longish-term positions on currency movements and regional and sector strengths. The Fool's new $1 million real-money portfolio, Motley Fool Pro, is employing similar strategies using ETFs and short positions together with a core stock portfolio, and I've learned a lot by following its investments.

If you're interested in learning more about Motley Fool Pro and long and short strategies using ETFs, the service will be reopening soon, but for 10 days only. To learn more, and to get your private invitation to join, simply enter your email address in the box below.

Fool contributor John Rosevear has no position in the companies or funds mentioned. American Oriental Bioengineering is a Motley Fool Hidden Gems and Global Gains selection. Google is a Rule Breakers pick. Intel is an Inside Value recommendation. The Fool owns shares of American Oriental Bioengineering and has sold puts on Intel. The Motley Fool has a disclosure policy.

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  • Report this Comment On June 12, 2009, at 7:28 AM, MotleyGulibles wrote:

    More Motley Fool SPAM thats all they are good at....

  • Report this Comment On June 12, 2009, at 12:46 PM, TMFFischer wrote:

    On the contrary: 98% of this free article is valuable information for investors to know, IMHO, especially those who don't know much about ETFs and short ETFs yet. That it ends with a few sentences to learn about a related service is hardly taxing a reader who just received 800 useful words about investing. It was a free article that provided value and demands nothing in return. I find this format much more agreeable than almost every other experience in life that includes marketing these days: 1) Paying for a movie and then needing to sit through several minutes of ads before the movie begins. 2) Paying to ride public transportation (DC Metro) and now being surrounded by ads the entire time (a recent development). 3) Paying for major league baseball tickets and then sitting in a stadium that is a multitude of huge, electronic flashing ads. 4) Paying for cable TV and being bombarded with promotions or ads on every channel (and now even when you're scrolling through channels with Comcast's Channel Menu, you need to scroll through a banner ad every 5 channels or so -- pretty absurd). Almost everywhere you go, with everything you do, somebody is selling something -- and in many cases, you've already paid something to be where you are or see what you're seeing. That these free Fool articles, after providing value, merely cite a pay resource at the end is pretty minor stuff. And yet it's necessary to keep providing the free Fool site (including CAPS, all the free background and educational articles, the free discussion boards, etc).

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