"Whatever money you may need for the next five years, please take it out of the stock market right now, this week. I do not believe that you should risk those assets in the stock market right now."
-- Jim Cramer, Oct. 6, 2008, S&P 500 at 1,056.89
More than one year ago and thanks in no small part to the statement above, I concluded that Jim Cramer was a menace.
It only took a few months for the rest of the nation to catch on. Jon Stewart finally jumped on the bandwagon last March, exposing the man for what I think he really is: an entertaining (if not irritating) media personality, but certainly not the champion of the individual shareholder that he often claims to be.
In fact, I consider him to be the closest thing to a walking, talking hazard for the individual investor there is. Now Jon Stewart may have the jokes, but I have the real reasons why Cramer is precisely that and why you should take a pass on any investment advice he tries to give you.
Thank you, Jon Stewart!
I continue to fully applaud Cramer's stated goal -- help people make money by investing in the stock market. But Cramer's outburst last year was a mistake -- plain and simple. And, as Mr. Stewart so kindly illustrated, it wasn't his first time.
You see, when someone issues panic-inducing market calls, as Cramer does from time to time -- and urges investors to avoid long-term strategies to buy and hold good companies -- the average investor simply gets crushed.
Cramer's Today show plea was, indeed, grounded in a sound reality -- Fools should never have money they need during the next five years in the market. But by advising people to indiscriminately sell, he helps contribute to exactly the thing that he's trying to avoid: having investors lose money.
Chances are, when the market was taking a chainsaw to some of our more closely held assumptions about the U.S. financial system, most viewers were so petrified that even a very small push was likely to persuade investors to join the terrified herds pulling their money out of the market. And pull they did.
Between October and the end of November 2008, investors pulled out a whopping $140 billion from U.S. equity funds. Based on what these funds were holding, they were indirectly pulling out of mutual fund mainstays like Oracle (Nasdaq: ORCL ) , Motorola (NYSE: MOT ) , Research In Motion (Nasdaq: RIMM ) , Wal-Mart (NYSE: WMT ) , and PepsiCo (NYSE: PEP ) -- many of which had already been hammered.
With the market now priced a bit above last year's "call," what the heck has Cramer done for you? Not a thing, really. Perhaps he saved you money in the collapse that occurred in the ensuing months. But to complete the circle, he would have had to tell these people precisely when to get back in. Where was he on March 6, when we reached the low? He was nowhere to be seen on national television.
Those people who were convinced they had to run for the hills realized substantial losses at discounted prices and just missed out on one of the biggest market rallies ever -- one that nobody saw coming. No matter how good his first call was, that's 50% he won't be able to give you back. And therefore, it was a huge mistake.
Instead of holding onto the steady blue-chip stocks that have historically provided investors with some of the strongest long-term returns, many investors were just progressively selling at historic lows ... thereby ignoring the sound and sage advice from names like Buffett, Lynch, Graham, Munger, and Bogle.
You don't need a weatherman ...
I'll admit that Cramer is entertaining, but no one can consistently forecast the direction of the market as he pretends to be able to do. I repeat: No one can consistently forecast the direction of the market. That is the point.
It moves completely randomly and unpredictably over the short term -- and therefore trying to make a "call" on the market won't consistently work out for you. Pick a direction -- up or down -- and you have a 50% chance of being right, even though the prediction is rather meaningless.
It's like Punxsutawney Phil. The furry little critter climbs out of his hole and either sees his shadow or he doesn't. Whichever it is, the result has nothing to do with whether winter is over -- just as a stock market prediction has nothing to do with the market's movements.
The scary part is that Cramer flip-flopped numerous times in 2008 trying to call the bottom at various points throughout the year. While CNBC may gloss over this fact, I've taken careful notice. Don't forget about his theory that 2008 would be the year of natural gas. Ouch.
The talking heads on TV get paid to put on a song-and-dance show and attract viewers. It's entertainment, folks. Your education or your personal success, as Jon Stewart as kindly brought to light, is a secondary priority -- or not a consideration at all. Following the advice of those who say they can predict the markets is likely to cost you thousands, if not more.
In the real world, there are commission costs, taxes, and opportunity costs -- all of which have a tremendous impact on the returns that you're likely to experience.
Every time you pull the trigger in your account, think about your broker and the taxman doing a little touchdown dance. Much of their income is predicated on your transacting as much as possible.
Take a hint from someone who knows a lot about the hidden costs of investing: John Bogle, the founder of Vanguard Investments. He writes: "No matter how efficient or inefficient markets may be, the returns earned by investors as a group must fall short of the market returns by precisely the amount of the aggregate costs they incur. It is the central fact of investing."
Think about that the next time you hear "Buy, Buy, Buy" or "Sell, Sell, Sell."
And for those who listened to Cramer on his "prescient" market call to sell, don't forget that he probably didn't bang on the table loudly enough to get you back in on the 50% rally we've just had. Hopefully, you got yourself back in.
The Foolish bottom line
If you want to make money in the stock market, you need to tune out the panic -- or the euphoria. You need to remember that no one has any idea where the market is going in the near or medium term. You need to buy shares of great, built-to-last businesses. You need to hold for the long term. And you need to keep as much money as you can from the tax man or your broker.
That's what we do at Motley Fool Stock Advisor, and it's paying off. Take two of our best stocks, Dolby Labs (NYSE: DLB ) and Priceline.com (Nasdaq: PCLN ) . We recommended buying shares of these stocks several years ago. Both have thrashed the market by incredible margins. I bet we'll continue to hold these two for a long time to come.
What was the cost of doing all this? Probably $24 in broker fees and $0 in taxes. That's a perfect example of what I'm talking about. In fact, our whole scorecard is beating the S&P 500 by 51 percentage points.
As for Cramer ... he has an uncanny knowledge of tickers, prices, and strange catchphrases. But what he sorely lacks -- and what you must never forget in your investing days -- is temperament. It was Warren Buffett who once said that "the most important quality for an investor is temperament, not intellect."
Want to see what else we've recommended and what we're recommending now? Click here to get a free, 30-day trial to Stock Advisor -- there's no obligation to subscribe.
Nick Kapur owns shares of Pepsi and Dolby Labs. Dolby and Priceline.com are Motley Fool Stock Advisor selections. Wal-Mart is an Inside Value pick. PepsiCo is an Income Investor selection. The Motley Fool owns shares of Oracle and has written puts on Oracle. The Motley Fool's disclosure policy would never suggest it could predict or time the market.