You're busy. You've got things to do that don't involve poring through financial statements until the cows come home. But, you're also here to learn how to find marketing-thumping stocks, right?
Here's the secret: You can get 80% of the work done that equity analysts do in their 15-hour days by checking out just four simple financial metrics that are easily identified in a company's regular financial statements (or on this website).
Watch the video below as Fool analyst Nick Kapur describes those four metrics and walks you through one company that is knocking the ball out of the park on all four: Motley Fool Stock Advisor recommendation priceline.com (Nasdaq: PCLN ) .