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Hasbro Close-Up: Transformers

During last month's San Diego Comic-Con, Hasbro (NYSE: HAS  ) Chief Marketing Officer John Frascotti generously gave his time to talk on camera about the toy maker's major brands. In this video, he talks Transformers.

When Frascotti says autobot Bumblebee has a big 12 months ahead, he isn't kidding. Here are three things that will occupy the Camaro-cum-robot warrior:

  • Transformers: Prime, a new animated series that should test the ability of Hasbro's TV studio to produce its own work. The Hub TV channel is a joint venture with Discovery Communications (Nasdaq: DISCA  ) .
  • A new video game, War for Cybertron, built by High Moon Studios. Video games were ever-present at Comic-Con, with Activision Blizzard (Nasdaq: ATVI  ) , South Korea's NCSoft, and Electronic Arts (Nasdaq: ERTS  ) all touting new products during the event.
  • The third Transformers movie, due out next July and again directed by Michael Bay. The first two have already led to more than $1 billion in merchandising sales, Frascotti said.

It's a busy time, but as Frascotti puts it, "reimaging the brand" in these and other ways could lead to unimaginable profits.

Activision Blizzard, Electronic Arts, and Hasbro are Motley Fool Stock Advisor selections. Motley Fool Options has recommended a synthetic long position in Activision Blizzard. Try any of our Foolish newsletter services, free for 30 days.

Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team. He didn't own shares in any of the companies mentioned in this article at the time of publication. Check out Tim's portfolio holdings and Foolish writings. The Motley Fool owns shares of Activision Blizzard and is also on Twitter as @TheMotleyFool. There's more to the Fool's disclosure policy than meets the eye.

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Tim Beyers

Tim Beyers first began writing for the Fool in 2003. Today, he's an analyst for Motley Fool Rule Breakers and Motley Fool Supernova. At, he covers disruptive ideas in technology and entertainment, though you'll most often find him writing and talking about the business of comics. Find him online at or send email to For more insights, follow Tim on Google+ and Twitter.

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