Gentlemen, start your engines!
The race for tablet supremacy is officially on. Apple
Today, you can preorder the Samsung Galaxy Tab from Sprint Nextel
These are not the first tablet computers in retail history, as you'll notice if you're watching Project Runway on a regular basis. They are, however, the best Apple alternatives in the new class of tablets that Apple created. These launches will provide the first tests of whether consumers really love the exact design and specifications and app store of the iPad or if they will buy tablets based on pricing and specifications. The Galaxy Tabs will be cheaper than the iPad and come with a fuller specifications sheet other than the smaller screen. Here's how the pricing battle works out:
Product |
Sticker Price |
Required Data Plan |
Total Price Tag |
---|---|---|---|
16GB 3G iPad |
$629.00 |
- |
$629.00 |
Verizon's Galaxy Tab |
$599.99 |
- |
$599.99 |
Sprint's Galaxy Tab |
$399.99 |
$29.99 (2 years) |
$1,119.75 |
Sprint is trying the good old carrier subsidy tactic to reduce the prospective tablet buyer's sticker shock. Locking the consumer in to a data plan will make up for the lower upfront cost in a big way.
It might be fair to assume that people who buy a 3G-capable device will also subscribe to a plan, in which case you could add $480 to Verizon's total price for an apples-to-apples comparison and the cheapest iPad plan from AT&T tacks on $359.76 to the lifetime cost. Seen in that light, the iPad actually becomes the least expensive option. (Though it's worth noting, all these plans offer different amounts of data -- is your head spinning yet?) But there's a reason why discounted up-front costs show up everywhere from mortgages to high-tech gadgets: The psychology behind this trick works.
The Galaxy Tab won't be the last Android tablet to spar with the iPad, but it's a significant release that will show us what the platform is made of. You can predict the outcome of this round in the comments box below.