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Is Apple's Mega Market Cap a Jinx?

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Apple (Nasdaq: AAPL  ) surpassed Microsoft (Nasdaq: MSFT  ) in 2010 to become the largest tech company by market cap. It also became the second-largest constituent in the S&P 500 index and the largest in the Nasdaq 100 index.

That could be a bad omen for Apple shareholders, according to research by Jeremy Siegel, a professor at The Wharton School and author of Stocks for the Long Run. The special rebalancing of the Nasdaq 100 index on May 2 may be just the beginning.

According to Siegel, the 20 largest S&P 500 stocks have underperformed the index by more than 1.5% annually, on average. His research produced "a lot of evidence" that many of the 10 and 20 largest stocks in the index are consistently overvalued.

Looking for a greater fool
Opponents of market-cap indexing argue that investors do a good job of finding growth companies but then pay too much for the stock. The only way to beat the market after overpaying is to sell to a greater fool. Otherwise, the "buy high" investor is doomed to underperform. Unfortunately, greater fools are scarce when you want them.

The basic argument against market cap-weighted indexes is that because market cap is a function of price, market-cap indexes consistently overweight overpriced stocks and underweight underpriced stocks -- buying high and selling low.

Siegel believes that at any time some of the largest stocks in the S&P 500 index deserve to be there, but investors are overpaying for others. Therefore, he is a proponent of fundamental indexes, which weight stocks according to fundamental factors such as dividends, revenue, book value, and cash flow. Although market values don't always reflect fundamentals -- the tulip craze and dot-com boom are examples -- centuries of history show that market values always come back to fundamentals.  

Fundamentally …
By removing price (market cap) from the weighting equation and evaluating stocks based on fundamentals, we may be able to identify potentially overvalued stocks in the S&P 500 -- those that Siegel's research suggests are at risk of underperforming. Siegel is a senior investment strategy advisor to fund company WisdomTree, which is a proponent of fundamental indexes weighted on dividends and earnings. Another proponent of fundamental indexing, Research Affiliates, uses four factors -- dividends, book value, sales, and cash flow -- in its RAFI fundamental indexes.

Let's compare the Top 10 holdings in the FTSE RAFI US 1000 fundamental index and the S&P 500 index, starting with RAFI.

FTSE RAFI US 1000 Fundamental Index Top 10 Stocks

Index Ranking

Security

% of Index Weight

1

Exxon Mobil

3.0%

2

AT&T (NYSE: T  )

2.3%

3

Bank of America

2.2%

4

General Electric

2.1%

5

Chevron

1.9%

6

JPMorgan Chase

1.8%

7

Citigroup

1.7%

8

Pfizer

1.6%

9

Wal-Mart Stores

1.5%

10

Verizon Communications

1.4%

Source: Invesco.

Where's Apple?
Five of the Top 10 stocks based on the FTSE RAFI US 1000 Fundamental Index -- revenue, dividends, cash flow, and book value -- are also in the S&P 500 index's Top 10 stocks. They are Exxon, AT&T, GE, Chevron, and JPMorgan Chase. But Apple is No. 26 in the FTSE RAFI US 1000 index. IBM (NYSE: IBM  ) , Microsoft, Procter & Gamble (NYSE: PG  ) , and Johnson & Johnson (NYSE: JNJ  ) are in the teens.

Top 10 Compared: S&P 500 Index and FTSE RAFI US 1000 Index

S&P 500 Index Ranking

% of S&P 500 Weight

Security

RAFI Index Ranking

% of RAFI Index Weight

1

3.5%

Exxon Mobil

1

3.0%

2

2.6%

Apple

26

0.5%

3

1.8%

General Electric

4

2.1%

4

1.8%

Chevron

5

1.9%

5

1.7%

IBM

17

0.9%

6

1.6%

Microsoft

16

1.0%

7

1.5%

JPMorgan Chase

6

1.8%

8

1.5%

AT&T

2

2.3%

9

1.5%

Procter & Gamble

13

1.1%

10

1.4%

Johnson & Johnson

15

1.1%

Source: S&P 500 SPDR.

Are investors overpaying for Apple, IBM, Microsoft, Procter & Gamble, and Johnson & Johnson? Are these stocks destined to underperform the S&P 500 index?

Buy low, sell high
Let's see whether valuation offers any clues. The following table shows popular valuation metrics for both the S&P 500 index and the Top 10 stocks in the S&P 500 Index. 

RAFI Index Ranking

S&P 500 Index Ranking

Security

P/E Ratio*

Price / Sales Ratio*

Dividend Yield*

Price / Book Value Ratio*

1

1

Exxon Mobil

13.7

1.2

2.1%

2.9

2

8

AT&T

9.6

1.5

5.6%

1.6

4

3

General Electric

17.6

1.4

2.8%

1.8

5

4

Chevron

11.5

1.2

2.7%

2.1

6

7

JPMorgan Chase.

11.8

2.2

2.2%

1.1

13

9

Procter & Gamble

16.8

2.2

3.1%

2.8

15

10

Johnson & Johnson

12.7

2.7

3.6%

2.9

16

6

Microsoft

11.0

3.2

2.5%

4.4

17

5

IBM

14.2

2.0

1.6%

8.8

26

2

Apple

18.9

4.1

0.0%

5.8

N/A

N/A

S&P 500 Index

16.8

1.4

1.7%

2.3

*As of April 5, 2011, closing price.

Apple has the highest P/E of the group, with GE and P&G close behind. P&G is in line with the index. AT&T sports a single-digit P/E.

Apple has the highest price-to-sales ratio of the group, with Microsoft a distant second and another big drop to the remaining stocks. Chevron and Exxon Mobil sport the lowest P/S ratios, while GE is roughly in line with the index.  

Siegel's research shows that high-yielding dividend stocks have higher total returns than low- or no-dividend stocks. Apple is the only stock in the group that doesn't offer a dividend. AT&T has the highest yield, with P&G a distant second and another meaningful drop to the remaining stocks. Other than Apple, only IBM's yield is below the index's.

IBM has the highest price-to-book value ratio of the group, with Apple a distant second, Microsoft a distant third, and a big drop to the remaining stocks. Half the stocks in the group have a book value below the index's. The technology companies' high P/BV ratios are a likely indication that technology revenue and profits are strongly influenced by intellectual property that doesn't show up in book value.

Foolish takeaway
Apple is a great company. What's more, its valuation doesn't seem exorbitant given its stunning financial performance and brand power. But therein lies the fallacy of identifying the great growth company and overpaying for the stock.

Apple shareholders may want to diversify into a cheaper stock, such as AT&T. ETF investors may find the PowerShares FTSE RAFI US 1000 (NYSE: PRF  ) ETF of interest.

To stay updated on any of the companies listed above, add them to our free watchlist service.

The Steve Jobs Betrayal
You may already know that in the final year of his life, Jobs revealed a stunning betrayal — and told his biographer, "I will spend my last dying breath... and every penny of Apple's $40 billion in the bank to right this wrong." What was it that made Jobs so irate — and why could it make a few in-the-know investors some major profits over the coming months and years?

Enter your email address below to find out what made Jobs so enraged!

Fool contributor Cindy Johnson currently owns shares of Microsoft. Johnson & Johnson, Microsoft, Pfizer, AT&T, and Wal-Mart Stores are Motley Fool Inside Value picks. Apple is a Motley Fool Stock Advisor choice. Wal-Mart Stores is a Motley Fool Global Gains recommendation. Chevron, Johnson & Johnson, Procter & Gamble, and Wal-Mart Stores are Motley Fool Income Investor recommendations. Motley Fool Options has recommended a bull call spread position on Apple and diagonal call positions on Johnson & Johnson, Microsoft, and Wal-Mart Stores. The Fool owns shares of Apple, Bank of America, Exxon Mobil, IBM, JPMorgan Chase &, Johnson & Johnson, Microsoft, and Wal-Mart Stores. Motley Fool Alpha LLC owns shares of Johnson & Johnson and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On April 17, 2011, at 4:18 PM, getrickqk wrote:

    Apple overpriced? I guess we just have to revisit this opinion a year from now.

  • Report this Comment On April 17, 2011, at 5:38 PM, 1984macman wrote:

    The numbers game displayed in this article is a great example of how easy it is to be blinded by conventional thinking. What's been left out of Cindy's article is any appreciation of how athpical Apple is to the rules. Here's an example of what I mean:

    In less than a week, Apple's earnings will be reported. Right now Apple has an EPS of $17.91. The consensus is that earnings will be north of $6/share. The new EPS will at a minimum jump to $20.58. Even at Apple's absurdly low P/E ratio of 18.28 at close of business Saturday, that equals a stock value of $376/ share, or an increase in valuation of 5% per month.

    Do the math. That's an increase of 60% a year, minimum. And there's literally nothing on the horizon that suggest that rate of earnings increase is going to slow any time soon.

    And yet, the math you quote says Apple is overvalued. Hmm. Maybe there's something missing from your equations. Like, how many of those other companies are growing earnings more than 60% a year.

    I believe the correct term in math is "false equivalency". You might want to see to that....

  • Report this Comment On April 17, 2011, at 6:38 PM, mattern1 wrote:

    we have aapl's pro-forma earnings per share over last 24 quarters, annualized, compounded, at 65% per year; pegratio at .29. why buy per market cap with these numbers?

    re: ndx rebalancing: does anybody know how many shares of aapl have to be legally sold per etf by-laws and when? we hear 75 of its 921 million.

  • Report this Comment On April 17, 2011, at 9:18 PM, silivalley wrote:

    Johnson has came out with a series of four articles now, including this one, targeting AAPL. If her writing were comprehensive and objective, it will be very easy to digest and understand. Unfortunately, the writing is beginning to read like deliberate hit-pieces. May be someone needs her to convince people who reads this forum to start selling even more AAPL shares?

    If I bought in at $12/share, later at $35 and then at $85, does it mean I have to use the numbers provided by Jonhson and a college professor to manage my AAPL? May be I should start selling all my AAPL holdings now because it is "overvalued"?

    This sort of analysis gives only one slice or one facet of an entire investment analysis process. It is not even the most critical. This is why I am slowly beginning to question Johnson's intention.

  • Report this Comment On April 17, 2011, at 11:15 PM, bbrriilliiaanntt wrote:

    Use Forward P/E, subtract out cash of 60B --> then divide by growth. Compare against every other company in and out of AAPL sector. I am only telling you this because I have been an investor in AAPL, mostly ATM Leap options, since 2003, am independently wealthy, travel the world doing exotic athletic things, and am not going to build any additional equity in AAPL going forward, thus only care about appreciation at this point (Given its market cap, and return limitations). But here me now, it will be the 1st $1T company, slowly, straight-line +/-, over the next 5 years. You are welcome, Craig (Please do NOT send me money, I am golden...)

  • Report this Comment On April 18, 2011, at 1:37 AM, xmmj wrote:

    Here is a great example of one of the most common forms of fallacious logic: Arguing from the general to the specific!

    Just because most men are under 6'4" does not mean that Shaquille O'Neal is only 5' 8.874" tall! That is what you get when you argue from the general to the specific.

    Many of Ms Johnson's arguments indulges in this:

    "According to Siegel, the 20 largest S&P 500 stocks have underperformed the index by more than 1.5% annually, ***on average***. His research produced "a lot of evidence" that ***many*** of the 10 and 20 largest stocks in the index are consistently overvalued." Note my emphasized "many."

    Also: "Siegel's research shows that high-yielding dividend stocks have higher total returns than low- or no-dividend stocks." Is this true in every single case? (I doubt it) More likely this is in aggregate, or if you take only the top performers.

    --

    "Therefore, he is a proponent of fundamental indexes, which weight stocks according to fundamental factors such as dividends, revenue, book value, and cash flow."

    I do not see growth in here! This is precisely Apple's strong point! And this applies particularly to the argument about large caps giving lower performance. Large caps do not grow rapidly - except Apple is breaking this rule.

    ---

    "WisdomTree, which is a proponent of fundamental indexes weighted on dividends and earnings. Another proponent of fundamental indexing, Research Affiliates, uses four factors -- dividends, book value, sales, and cash flow -- in its RAFI fundamental indexes."

    Here again we see a heavy weighting on dividends - so these ratings are prejudiced against Apple, which, as we know, has not served out any earnings. Now I do not doubt the efficacy of the ratings systems of these funds. I am sure they are very smart people running them. However - to treat those 2 systems as the ONLY VALID systems - THAT is a foolish mistake. Rating systems are heuristic devices to serve a purpose. They are not meant to be the only way to make sense of the world.

    ----

    Other points - Apple's PE does not reflect the huge cash it has on hand. And finally - of course Apple has the highest price to sales ratio - it has the highest margins of the lot. (at least one of the highest margins.) Exxon sells a lot more gallons of gasoline than Apple does iDevices - but Apple makes a lot more per iPhone than Exxon does off each gallon (although with the price of gasoline going up this may soon change. [snicker])

    So this argument has more holes than a chunk of cleaned out honey-comb!

  • Report this Comment On April 18, 2011, at 3:50 AM, augustoferreira wrote:

    Did not take into account the amount of cash the company has and the fact that it is debt free. Subtract the cash and Apple is closer to 12x p/e

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