When it comes to the oil and gas industry, assets matter a lot. For companies operating here, there's nothing more important than reserves, rigs, submersibles, and refineries. However, these assets must be capable of generating profitable returns.

Value for money
These returns indicate whether a given company has the capability of using its assets efficiently and profitably. After all, it makes little sense for an exploration and production company to have a lot of acreage, but not the ability to pull out the oil (or natural gas for that matter) within. In short, it pays to find out how valuable these assets are to the company.

Here, we will find out whether a given company's assets are profitable and efficient compared to its peers based on some important metrics:

  • Return on assets, or net income divided by total assets shows how much the company is earning compared against the assets it controls. The ratio is an indication of how effectively the company is converting the money it has invested in reserves, property, and other equipment into net earnings. The higher the value, the more profitable the assets are. The metric is pretty useful when used as a comparative measure -- against peers and also against the industry in general. A value greater than 3.3% is what investors should be looking for in this industry.
  • Fixed-asset turnover ratio, or revenue divided by total fixed assets (like plant, property, and equipment). Fixed assets form a major chunk of total assets for companies in this industry. This metric shows how efficiently the company is using its fixed assets to generate revenue. The higher the turnover rate, the better. A value of 0.40 looks pretty good.
  • Total enterprise value/discounted future cash flows shows how expensive the company is when compared against its standardized future cash flows. The denominator indicates the total present value of estimated future cash inflows from proven reserves, less future development and production costs, discounted at 10% per annum. It's based on today's energy prices and doesn't give any credit for unproven reserves.

With these factors in mind, let's take a look at Forest Oil (NYSE: FST) and see how it stacks up against its peers:

Company

Return on Assets

Fixed-Asset Turnover Ratio

P/B

TEV/DFCF

Forest Oil

5.3%

0.3

1.11

1.62

Stone Energy (NYSE: SGY)

8.7%

0.6

1.68

1.45

Rosetta Resources (Nasdaq: ROSE)

7.3%

0.6

3.74

3.10

Ultra Petroleum (NYSE: UPL)

11.5%

0.3

3.43

1.77

Source: Capital IQ, a Standard & Poor's company; company filings.

Forest Oil's assets don't seem to generate great returns compared to its peers, even though the returns are slightly better than the industry average. Its asset turnover is among the weakest as well.

The company's price-to-book value looks cheap. The ratio is now below the company's five-year historical average of 2.05. It seems investors are staying away from this stock. This could either mean a buying opportunity, or it might altogether be a bad buy. Still, a return on assets of 5.3% does look intriguing. Investors should dig deeper. 

Foolish bottom line
This isn't the only criterion you can use, although assets generally indicate how oil and gas companies have been faring in terms of operations. You can get a more comprehensive understanding by digging deeper. However, on the surface, Forest Oil doesn't appear to offer the best opportunity in the industry.

We at Motley Fool will help you to stay up to speed on the top news and analysis on Forest Oil. You can start by adding it to your watchlist.