The success of that kind of marketing has inspired Qualcomm
Dan Novak, vice president of global marketing for Qualcomm, told Total Telecom that, "As you look at how competitive and how many companies are really focused on the smartphone and tablet category, more and more consumers are thinking about what technology is ... inside their phone. We want people to ask if it's Snapdragon or not."
During the renaming period, Dec. 18 to Dec. 28, Snapdragon Stadium will host several nationally televised football games, one NBC "Sunday Night Football" game and two college bowl games on ESPN. Qualcomm expects 30 million viewers to watch those games -- and take in all the Snapdragon signage.
You can't go anywhere without hearing about new high-speed smartphones and tablets being introduced, and the mobile processor market jumped 59% in the third quarter to meet that demand. Chipset makers Samsung, Texas Instruments
I like Qualcomm's thinking here. It's presently the top dog, but those other hounds are snapping at its tail, so it better get busy and mark its territory. The question it wants the public to ask is: Is Qualcomm inside?
I am giving Qualcomm a thumbs-up on CAPS.
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