What 2012 Means for These Boozers

By Austin Smith | More Articles
February 1, 2012 | Comments (1)

The following video is part of our "Motley Fool Conversations" series, in which consumer goods editor and analyst Austin Smith discusses topics across the investing world.

In today's edition, Austin looks at the big macro trends for investors in the alcohol space for 2012. If you're thinking about investing in any of the major breweries or alcohol companies, then this is a video you need to watch.

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Austin Smith has no positions in the stocks mentioned above. The Motley Fool owns shares of Diageo, Heineken, and Boston Beer. Motley Fool newsletter services recommend Diageo and Boston Beer. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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Report this Comment On February 07, 2012, at 5:40 AM, Somper wrote:

The craft beer segment is still booming and I anticipate continued growth in 2012. I also think there will be more acquisitions. Just this week SABMiller announced it would buy Crispin Ciders, an artisal producer. It would not surprise me to see more cider companies get bought up. Nor would it surprise me to see a few craft beer breweries get acquired. Yes there are a lot of brewers that would rather go broke than sell out to AB-InBev, SABMiller, Diageo, et al, but there are still plenty of others that I am sure would happily cash in.
As for the unholy BMC triumvariate, they will continue making stupid business decisions, ignoring changes in consumer tastes and, consequently, will lose further market share.
I am less sure about Boston Beer, but I would expect continued growth from them to some extent. The company is well positioned as a link between macro garbage and high end micros, and I think SAM will continue to serve as a gateway beer for drinkers who want to trade up from BMC.

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