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Think Different. Unless You Work at Apple.

The guest on this week's nationally syndicated Motley Fool Money radio show is Adam Lashinsky, editor-at-large of Fortune magazine and author of Inside Apple: How America's Most Admired -- and Secretive -- Company Really Works. For years Apple promoted the phrase "Think Different" in its advertising and marketing. In this audio segment, Lashinsky shares why part of Apple's success over the past 15 years lies in its ability to hire and retain employees who conform to the ideals of executing a single task, not ruffling feathers and not engaging in office politics. This puts Apple's corporate culture in stark contrast to companies like Google.

One of the keys for companies like Apple is being able to expand into, and eventually dominate, emerging markets. The Motley Fool highlights companies that are doing just that in a brand-new free report, "3 American Companies Set to Dominate the World." You can get instant access to the names of these companies simply by clicking here -- it's free.

The Steve Jobs Betrayal
You may already know that in the final year of his life, Jobs revealed a stunning betrayal — and told his biographer, "I will spend my last dying breath... and every penny of Apple's $40 billion in the bank to right this wrong." What was it that made Jobs so irate — and why could it make a few in-the-know investors some major profits over the coming months and years?

Enter your email address below to find out what made Jobs so enraged!

Chris Hill owns no shares of any of the companies mentioned. The Motley Fool owns shares of Google and Apple. Motley Fool newsletter services have recommended buying shares of Apple and Google and creating a bull call spread position in Apple. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


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  • Report this Comment On February 11, 2012, at 8:55 AM, H3D wrote:

    "Think Different. Unless You Work at Apple."

    Well if you work at, say, Kodak, then you need to start thinking differently, or even at all.

    Whereas if you work at Apple, keep up the good work!

    If you want to engage in office politics, work in the public sector.

    If you want to do 6 things at once. None of them well, become a waiter.

    If you want to innovate on new ways to abuse your users trust and gullibility then there is Facebook, or Google.

    If you want a chance to change the way people interact with their world, join Apple.

  • Report this Comment On February 11, 2012, at 9:38 AM, dwilh51183 wrote:

    Facebook's Mark Zuckerberg is going to buy a 30% stake in Apple Inc. ( AAPL ), because PC sales are slowing dramatically and smart phone sales are soaring, in particular the iPhone. Zuckerberg knows he needs Apple's mobile computing platform to reach new clients, who are using smart phones in record numbers to search the Internet. With Facebook's new member accounts slowing dramatically, and with initial public offering in Facebook stock coming soon, sources close to Facebook say he will do the deal with Apple. Buying a 30% stake in Apple will be no problem once Facebook goes public! This may be the only company with enough cash to BUY into AAPL.

  • Report this Comment On February 11, 2012, at 9:59 AM, dwilh51183 wrote:

    Apple is still a cheap stock! If you back out the 100 billion in cash AAPL still trades at a PE under 8. We all know Ipad3 will be awesome, and iPad 2 KK will be reduced in price crushing Amazons dreams of increasing earnings, and the iMac computers are awesome with no viruses .Also, the iPhone5 is coming out soon and Siri will be improved, so you know that I'll be the bomb! Products of Apple in 50 more countries all over the world so AAPL will definitely make their earnings again this quarter . What is going to make the stock go to 700? Apple will initiate a dividend really soon because of pressure on Tim Cook to do so and they can afford it, so once they announced a 4% dividend, all value mutual funds are going to pile in and the stock is going to soar again .The "shorts" are going to have to cover so buy this stock Monday morning. it will go up $25 a day for four straight days once Apple announces a dividend , so BUY AAPL stock on Monday. RSW

  • Report this Comment On February 11, 2012, at 12:08 PM, H3D wrote:

    @dhwilh51183

    Apple has enough cash to buy Facebook outright.

    If Zuckerberg sold everything else, then he could afford about 6% of Apple. But then he "only" owns about 25% of Facebook.

  • Report this Comment On February 11, 2012, at 2:36 PM, racchole wrote:

    @H3D,

    Apple is guilty of every sin that Google can be classified under. For example, invasion of privacy (imagine a wall-sized world map with a dot representing the location of every 3G iPad).

    Apple is one of the most environmentally- and socially-irresponsible companies in existence, which is part of the reason why its so successful. The parts and processes are dangerous to the environment, and the labor monster known as FoxConn is one of the most unhealthy, inhumane ways of producing product known to man.

    And you are correct when you say that Apple has effectively changed the way people interact with the world, but you didn't specify if they changed it for the better or the worse. If Apple's products can be used commercially for progressive enterprise, then by all means I support the Apple movement. If Apple's products push our children into the corner's of our living room and away from the socially happening existence that we call "The World," then I say get that iPad as far away from me as possible.

    Apple is one of the greatest stocks of all-time, but its impact on the world is anything but "great." The reason most people see things that way you do is because they see the last twenty years of humanity as the world's history. Once you incorporate the entire timeline of history into your daily perspective and start to understand what it really means to be human, you will begin to stray from your narrow point of view that humanity = consumer technology.

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