The following video is part of our "Motley Fool Conversations" series, in which analyst John Reeves discusses topics around the investing world.
Chipotle featured its first-ever national ad at the Grammys, and John thinks it was a big success. The company was able to effectively associate itself with sustainable farming methods, and it also reinforced its reputation as a provider of healthful foods. The video concludes with some observations on branding and advertising.
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