Simply Brutal Acquisition Math in One Chart

This video is part of our "Motley Fool Conversations" series, in which Chief Technology Officer Jeremy Phillips discusses topics around the investing world.

The CTO of CBS recently asked whether 2012 was the year of the "app-ocolypse" and posted some remarkable stats on the decline of consumer app usage by month. Jeremy suggests that Zynga's nine-figure acquisition of OMGPOP was a bad move because of the relative fickleness of app users. He then tells investors how to successfully invest in app-market trends.

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Jeremy Phillips has no positions in the stocks mentioned above. The Motley Fool owns shares of Apple and Google. Motley Fool newsletter services recommend Apple and Google. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


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  • Report this Comment On April 02, 2012, at 5:36 AM, steveat wrote:

    The only thing I can think of is that they (Zynga) plan to improve on the product and create "stickiness". Obviously people are interested, but nothing is keeping them locked on the product. This is where I think Zynga can add value. They just got it, so lets see what they do.

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