Why I Own eBay

The following video is part of our "Motley Fool Conversations" series, in which consumer goods editor and analyst Austin Smith discusses topics across the investing world.

In today's edition, Austin explains why he owns shares of eBay. Some of the top reasons include the company's larger adoption of a fixed-price auction format, the acquisition of GSI Commerce, and most importantly: PayPal. The online payment platform is already accepted at 60% of the top 100 online retailers. Notably absent from the list is Amazon, but that doesn't matter too much. PayPal has entrenched itself as the trusted middleman in online transactions, and will only grow as consumers purchase more and more online. Forrester Research projects that 15% of retail transactions (excluding grocery) will be done online in 2015.

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