Should You Buy, Sell, or Hold This Coffee Stock? (GMCR, JVA, SBUX, SJM)

Should You Buy, Sell, or Hold This Coffee Stock?

In today's video, editor/analyst Austin Smith provides a buy, sell, or hold argument for Coffee Holding. The company's reliance on sinking ship Green Mountain Coffee Roasters is cause for concern enough, and recent sizable sales by insiders add to those worries. Austin believes this company continues to be too volatile, and doesn't have a defensible enough market position to warrant buying shares today.

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Austin Smith has no positions in the stocks mentioned above. The Motley Fool owns shares of Starbucks and has the following options: long DEC 2012 $16.00 puts on Green Mountain Coffee Roasters and short DEC 2012 $21.00 calls on Green Mountain Coffee Roasters. Motley Fool newsletter services recommend Green Mountain Coffee Roasters and Starbucks. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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Report this Comment On July 23, 2012, at 5:03 AM, rsinj wrote:

You're a little late to this one. The damage has already been done. It's time to begin buying.
The call was made in April:
http://insideralerts.wordpress.com/2012/04/08/4612-focus-sto...

updated 2 days ago Sponsored by:
	DOW	15,354.40	121.18	0.80%
	S&P 500	1,667.47	17.00	1.03%
	NASD	3,498.97	33.73	0.97%

SBUX	$64.13		+0.58	+0.91%
Starbucks		CAPS Rating:

SJM	$102.58		-0.74	-0.72%
J.M. Smucker		CAPS Rating:

GMCR	$79.61		+0.11	+0.14%
Green Mountain Cof…		CAPS Rating:

JVA	$6.94		+0.07	+1.02%
Coffee Holding Co.…		CAPS Rating:

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Should You Buy, Sell, or Hold This Coffee Stock?

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Report this Comment On July 23, 2012, at 5:03 AM, rsinj wrote:

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