Steve Jobs Owned a SodaStream?

Police finally got the guy that allegedly broke into the Palo Alto home of the late Steve Jobs.

The actual theft took place a couple of weeks ago, when the burglar was able to break into the empty house that was undergoing renovations. He managed to make off with an impressive array of loot including many of Apple's (Nasdaq: AAPL  ) signature products.

Some other items in the police report include a $33,000 necklace, Cristal champagne, and Jobs' own driver's license. It was in his wallet, which fittingly enough had a single dollar in it -- possibly a nod to his $1 annual salary during his time at Apple.

However, the one item that jumped out at me was that the thief also took off with a SodaStream (Nasdaq: SODA  ) soda maker.

It's an odd choice to haul away. The systems start at less than $100, and even the high-end stylized SodaStream maker costs less than $300.

However, the real takeaway here is that Jobs -- or at the very least his wife and family -- owned a SodaStream.

That's pretty cool, though it would be hard for SodaStream to milk that nugget into free publicity without coming off as morbid.

SodaStream is used to free publicity. Just as it was kicking off its stateside marketing push two years ago, Tori Spelling was gushing about the appliance on a television morning show.

There's also the real possibility that Jobs himself never used the machine. He was a health food nut, even limiting his diet to fruit smoothies for a spell after his liver transplant.

However, there's certainly no harm in SodaStream promoting its healthier side. Most of the company's marketing has emphasized either the value of SodaStream relative to branded soda or the convenience and eco-friendly nature of making fresh soda at home instead of lugging around cans and bottles that may collect in landfills.

I bought mine two years ago to tap into my inner mixologist and to give my children a somewhat healthier choice in soda. A SodaStream non-diet soft drink has a third of the calories, carbs, and sugar -- and a lot less sodium -- than Coca-Cola (NYSE: KO  ) or Pepsi (NYSE: PEP  ) .

Coke and Pepsi will argue that they offer plenty of diet-based alternatives for those counting calories and carbs. SodaStream also uses different sweeteners. The point is merely that SodaStream appeals to different people for different reasons.

For now, I just think it's cool that there was a SodaStream in Jobs' home.

SodaStream and Apple will rarely be used in the same sentence, though one can argue that it was SodaStream's push for Apple-like simplicity and stylized design that helped the century-old company regain its fizz globally a couple of years ago when CEO Dan Birnbaum arrived.

SodaStream is naturally doing just fine without the Jobs publicity. Revenue and adjusted earnings soared 49% and 41% respectively in the company's latest quarter. However, there should still be some twisted pride in knowing that a SodaStream machine is one of the few items worth stealing in a legendary billionaire's home.

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Longtime Fool contributor Rick Munarriz calls them as he sees them. He does not own shares in any of the stocks in this story. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.

The Motley Fool owns shares of Apple, Sodastream International, Coca-Cola, and PepsiCo. Motley Fool newsletter services have recommended buying shares of PepsiCo, Apple, Coca-Cola, and Sodastream International. Motley Fool newsletter services have recommended creating a bull call spread position in Apple. Motley Fool newsletter services have recommended creating a diagonal call position in PepsiCo. The Motley Fool has a disclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.


Read/Post Comments (8) | Recommend This Article (7)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On August 16, 2012, at 11:08 AM, H3D wrote:

    "That's pretty cool, though it would be hard for SodaStream to milk that nugget into free publicity without coming off as morbid."

    But that doesn't stop a journalist from milking it for a story....

    So now we know what is lower than a SodaStream marketing man.

  • Report this Comment On August 16, 2012, at 11:32 AM, SackDiesel wrote:

    Oh relax H3D. It's an interesting nugget and I appreciated reading. And...it IS cool to know Jobs owned a SodaStream! Well done Rick.

  • Report this Comment On August 16, 2012, at 11:40 AM, jimmy4040 wrote:

    "However, there's certainly no harm in SodaStream promoting its healthier side. Most of the company's marketing has emphasized either the value of SodaStream relative to branded soda or the convenience and eco-friendly nature of making fresh soda at home instead of lugging around cans and bottles that may collect in landfills."

    An oxymoron, you can't say soda and healthy in the same sentence. It's like saying pure and bottled water which is really municipal tap water with a 1000% profit margin.

  • Report this Comment On August 19, 2012, at 3:06 AM, Zombie111 wrote:

    My favorite drink after training was Soda Stream with lemon juice or lime juice. Probably not what the Soda Stream people had in mind but relatively healthy. I wonder what other "old fashioned" technologies or products might become fashionable again? And can I buy in now?

  • Report this Comment On August 21, 2012, at 2:47 PM, signboy wrote:

    they probably sent it to him and staged the robbery...hehe why would Mr. Jobs owe something made as cheap as a sodastream machine....this company will be gone in a few years I predict

  • Report this Comment On August 21, 2012, at 8:39 PM, ayalara wrote:

    What other stuff did he own that I wouldn't buy or can't afford?

  • Report this Comment On August 23, 2012, at 2:38 PM, trackjakeambrose wrote:

    im sure you buy a lot of useless junk when you have billions

  • Report this Comment On August 29, 2012, at 11:07 PM, thidmark wrote:

    I can't wait to read about Warren Buffett's home appliances ...

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