Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, home beverage carbonation system specialist SodaStream International (Nasdaq: SODA ) has received a distressing two-star ranking.
With that in mind, let's take a closer look at SodaStream's business and see what CAPS investors are saying about the stock right now.
||Airport City, Israel
||CEO Daniel Birnbaum (since 2007)
CFO Daniel Erdreich (since 2007)
|Trailing-12-Month Return on Equity
||$56.6 million / $0
Sources: S&P Capital IQ and Motley Fool CAPS.
On CAPS, 19% of the 595 members who have rated SodaStream believe the stock will underperform the S&P 500 going forward.
Just yesterday, one of those bears, meeyatch69, touched SodaStream's rather faddish qualities:
seems like there might be a reality check for the at home soda biz. Like most environmental efforts, after the shine wears off the extra effort for the perceived benefit becomes a pain in the butt. As for the health/taste benefit, there are adequately cheap options available that are much more convenient. My mother has a revolving stream of new gadgets on her counter top. After the shine wears off, the replenishing of flavor bottles will stop. This doesn't bode well for the razor/blade model Sodastream banks on.
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