Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, home beverage carbonation system specialist SodaStream International (Nasdaq: SODA ) has received a distressing two-star ranking.
With that in mind, let's take a closer look at SodaStream's business and see what CAPS investors are saying about the stock right now.
SodaStream facts
| Headquarters | Airport City, Israel |
| Market Cap | $754.7 million |
| Industry | Household appliances |
| Trailing-12-Month Revenue | $345.6 million |
| Management | CEO Daniel Birnbaum (since 2007) CFO Daniel Erdreich (since 2007) |
| Trailing-12-Month Return on Equity | 15.9% |
| Cash/Debt | $56.6 million / $0 |
| Competitors | Vikingsoda AB |
Sources: S&P Capital IQ and Motley Fool CAPS.
On CAPS, 19% of the 595 members who have rated SodaStream believe the stock will underperform the S&P 500 going forward.
Just yesterday, one of those bears, meeyatch69, touched SodaStream's rather faddish qualities:
seems like there might be a reality check for the at home soda biz. Like most environmental efforts, after the shine wears off the extra effort for the perceived benefit becomes a pain in the butt. As for the health/taste benefit, there are adequately cheap options available that are much more convenient. My mother has a revolving stream of new gadgets on her counter top. After the shine wears off, the replenishing of flavor bottles will stop. This doesn't bode well for the razor/blade model Sodastream banks on.
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Report this Comment On August 24, 2012, at 3:41 PM, steliejim wrote:
"the extra effort for the perceived benefit becomes a pain in the butt. As for the health/taste benefit, there are adequately cheap options available that are much more convenient." I thought Motley Fool had higher standards than this absurd "article." Self-admitted shortsellers on the Yahoo message board for SODA make more sense than this.
Tell me how doing nothing more than exchanging CO2 cartridges and buying mixes (with outlets for doing so already convenient and increasing all the time) are more burdensome than having to deal with the mess of empty bottles and cans laying around and the hassle of recycling them--unless you are also lazy and irresponsible.
Report this Comment On August 25, 2012, at 1:40 AM, trecer wrote:
Agree with steliejim. Sodastream's product is not something people are buying and pitching a few months later. They use the product consistently and for the long term.
Report this Comment On September 28, 2012, at 2:23 AM, haysdb wrote:
We use our Sodastream every day. We don't drink soda, but just sparkling water with a squeeze of fresh lime. I haven't had a soda in months.
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