August 28, 2012
Ford has recently made an announcement that Lincolns will be solid in China beginning in 2014, which will help Ford increase their international presence in a market where GM is the overall market share leader. It will be a challenge for Lincoln in an increasingly competitive luxury market featuring German brands Audi, BMW, and Mercedes, which combined hold around 80% of the luxury car market. Still, this is the right move for Ford, which needs to increase its presence in the world’s biggest auto market to hit its goal of 8 million vehicles sold by 2015. Check out the video below for Fool.com Industrials Editor Brendan Byrnes’ full take on the move.
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