Pandora shares took a pounding on Friday as Apple is reportedly in negotiations with record labels to license content for a Pandora-esque music-streaming service.

That's more bad news for a company that already had a lot of it. Its advertising-supported model isn't yet profitable, and its prospects aren't great given the competition. Sirius XM, Spotify, Google's YouTube, traditional radio, and Apple's iTunes all provide meaningful alternatives for audiophiles.

Apple's latest move is just another reminder to Fool analyst Anand Chokkavelu that he recommends Pandora's service but not its stock. See more in the following video.

If you're an Apple investor, there's no shortage of areas to be watching in the months ahead. Chatter continues about an Apple TV, and very soon the next iPhone and an iPad Mini are likely to be revealed. To help investors track all the threats and opportunities facing the company, we've created a brand-new report on Apple. It not only details reasons to buy and sell the company, but it also comes with continuing guidance and updates in the influential months ahead. Not only that, but you get plenty of extras, like our brand-new report on which iPhone suppliers are set to gain the most from the iPhone 5 launch. Get started now.