Wait. Facebook Is Helping MySpace?

The new MySpace is almost here.

This time, News Corp. (Nasdaq: NWS  ) isn't involved. Rather, a group of investors led by singer Justin Timberlake have designed a new social network that appears to be as visually intriguing as Pinterest but which requires -- wait for it -- either Facebook (NYSE: FB  ) or Twitter to gain entry.

Well, OK. We don't know for this for sure. But if the video promo at new.myspace.com is any indicator, the new MySpace is angling to populate the network with Facebook and Twitter data regarding who you're connected to, how, and what interests you might share.

Source: MySpace.

Yet this isn't a new strategy. My Motley Fool Rule Breakers teammate, Karl Thiel, and I witnessed many new apps at this year's South By Southwest Interactive conference built to log in either through Facebook or Google (Nasdaq: GOOG  ) . Location-aware apps Highlight and Glancee, which Facebook purchased in May, were two of the more popular. MySpace could be following a similar pattern.

Meanwhile, Facebook and Google aren't the only ones experimenting with integration. Apple's (Nasdaq: AAPL  ) iOS 6 makes it easier to share photos and videos via Facebook and Twitter, while its controversial Maps app uses Yelp (Nasdaq: YELP  ) data to highlight businesses found along your route.

Either way, there's irony in seeing Facebook play a role in resuscitating MySpace. The company chased MySpace for years before emerging as the world's top social network three years ago. By March 2011, News Corp. put in motion a plan to sell MySpace after the site incurred a $156 million operating loss the year prior.

Three months later, in June 2011, Timberlake and his investing partners would spend just $35 million for MySpace, or 6% of what News Corp. paid when it acquired the site and related properties for $580 million in 2005. Will the new MySpace make good? A lot depends on whether Timberlake's pitch appeals to Facebook and Twitter users:

Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Apple and Google at the time of publication. Check out Tim's web home, portfolio holdings and Foolish writings, or connect with him on Google+ or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

The Motley Fool owns shares of Facebook, Apple, and Google. Motley Fool newsletter services have recommended buying shares of Apple, Facebook, and Google. Motley Fool newsletter services have also recommended creating a bull call spread position in Apple. The Motley Fool has a disclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.


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Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On September 27, 2012, at 11:44 AM, fdelin wrote:

    it's not like that you fool. You can decide to skip the username/password login by using the twitter or facebook login functionality. It's a common thing amongst modern sites. Where is the news?

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