Will Marketing Make the Difference for OraSure?

OraSure Technologies  (NASDAQ: OSUR  ) is launching its at-home HIV diagnostic test in retail pharmacies, including CVS Caremark and Walgreen (NYSE: WAG  ) . The company's share price increased during intra-day trading, and investors are waiting to see how well this product sells. OraSure is promoting the product through a massive marketing effort and will have support from a celebrity spokesperson.

In the following video, health-care analysts Max Macaluso and David Williamson discuss the potential impact of this marketing campaign on OraSure's sales and future stock performance.

OraSure will be an interesting stock to follow in the upcoming quarters, but are you looking to add other growth stocks to your portfolio? Our new report "Middle-Class Millionaire-Makers: 3 Stocks Wall Street's Too Rich to Notice" highlights three less-than-luxurious stocks the 1% may be overlooking. Just click here to read it today.

Max Macaluso, David Williamson, and The Motley Fool has no positions in the stocks mentioned above. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


Read/Post Comments (0) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2052548, ~/Articles/ArticleHandler.aspx, 11/28/2014 1:04:50 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement