October 10, 2012
OraSure Technologies (NASDAQ: OSUR ) is launching its at-home HIV diagnostic test in retail pharmacies, including CVS Caremark and Walgreen (NYSE: WAG ) . The company's share price increased during intra-day trading, and investors are waiting to see how well this product sells. OraSure is promoting the product through a massive marketing effort and will have support from a celebrity spokesperson.
In the following video, health-care analysts Max Macaluso and David Williamson discuss the potential impact of this marketing campaign on OraSure's sales and future stock performance.
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