In the video below, The Motley Fool's Brendan Byrnes and Author Lisa McLeod use the recent New York Times op-ed by former Goldman Sachs (NYSE:GS) employee Greg Smith as an example to discuss how the internal culture of an organization's sales leadership is critical to long-term success. 

Lisa says, "the way the sales leadership talk about their customers, influences the way the sales people will treat the customers." She further details the importance of a sales organization being focused on the best interest of the customer, saying, "If you treat customers like a number, they'll return the favor." 

And while The Motley Fool isn't in the same business as Goldman Sachs, she notes the Motley Fools' own purpose -- "Help the world invest. Better." -- and how this critical difference in cultural mentality will drive customers either toward, or away from, a business like Goldman Sachs.

Brendan Byrnes has no positions in the stocks mentioned above. The Motley Fool has no positions in the stocks mentioned above. Motley Fool newsletter services recommend Goldman Sachs Group. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.