In the video below, Zillow (NASDAQ:ZG) CEO Spencer Rascoff sits down to discuss why the company is less concerned with the "go-to" measure of their performance, average revenue per user. 

While this metric is touted on Wall Street, and makes for an easy comparison to similar tech companies, Zillow recognizes the trade off between its total membership count and how much each subscriber is bringing in.

Austin Smith owns shares of Zillow and Google. The Motley Fool recommends Facebook, Google, and Zillow. The Motley Fool owns shares of Google and Zillow. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.