In the video below, Zillow (NASDAQ: Z ) CEO Spencer Rascoff sits down to discuss why the company is less concerned with the "go-to" measure of their performance, average revenue per user.
While this metric is touted on Wall Street, and makes for an easy comparison to similar tech companies, Zillow recognizes the trade off between its total membership count and how much each subscriber is bringing in.
Because everything isn't as cut and dry as comparing ARPU across different companies, the fact that Facebook garners so much less may not be the end of the story. In fact, there are things every investor needs to know about this company. We've outlined them in our newest premium research report. There's a lot more to Facebook than meets the eye, so read up on whether there is anything to "like" about it today, and we'll tell you whether we think Facebook deserves a place in your portfolio. Access your report by clicking here.