Amazon Unveils "Coins" to Drive Appstore Revenue

Starting in May, Amazon's (NASDAQ: AMZN  ) Kindle Fire customers will be able to purchase apps, games, and other media with a new virtual currency -- Amazon Coins -- in an effort to drive more sales from the Amazon Appstore.

Kindle Fire owners will continue to have the option to pay by credit card. But by diversifying the array of payment options with Amazon Coins, Amazon hopes to drive traffic, downloads, and increase monetization. 

Amazon Appstore developers will continue to earn their standard 70% revenue share. Although no special integration is needed to accept Amazon Coins, Amazon says that apps must be submitted and approved by April 25 to ensure that developers are able to accept Coins purchases when they start in May. 

To make the deal sweeter for customers and developers to participate, Amazon will give customers tens of millions of dollars' worth of free Amazon Coins to spend in the Appstore.

In its press release, Amazon quoted Keith Shepherd, CEO of Imangi Studios, as saying, "We've already found that the average revenue per user on Amazon is higher than other Android platforms. We're very excited about the monetization opportunity with Amazon's new virtual currency."

link


Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2237364, ~/Articles/ArticleHandler.aspx, 9/22/2014 10:38:13 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement