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What: Shares of ValueClick (NASDAQ:CNVR) jumped today by as much as 19% after the company reported better-than-expected earnings.

So what: Revenue in the fourth quarter was $199.6 million, narrowly topping the consensus estimate of $199.2 million. The bottom-line beat was more meaningful, with the company generating non-GAAP earnings per share of $0.56 compared to the $0.52 per share profit that investors were expecting.

Now what: CEO John Giuliani said that the company's initiatives to engage on a deeper level with advertisers is starting to pay off, and expects 2013 to be a "watershed year" for ValueClick. The company repurchased roughly 113,000 shares during the quarter and has $89.3 million left on its authorization. First-quarter guidance calls for sales in the range of $165 million to $168 million. Non-GAAP earnings per share are forecast to be $0.39 to $0.41.

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Fool contributor Evan Niu, CFA, has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.