In the following video, Fool markets analyst Mike Klesta talks with contributor Dan Caplinger about the importance of dividends. While dividends are great, it's important for investors to look beyond the simple yield.

Instead, Mike and Dan will focus on four Dow Jones Industrial Average (DJINDICES:^DJI) companies that are the best of the best, the cream of the crop. These dividend raisers are members of an elite group of companies that have raised their dividend each year for at least 25 years.

Fool contributor Dan Caplinger and Mike Klesta have no position in any stocks mentioned. The Motley Fool recommends 3M, Coca-Cola, Johnson & Johnson, and Procter & Gamble and owns shares of Johnson & Johnson. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.