Will Apple Ever Be Great Again?

In the following video, Fool analysts Jeremy Phillips and Austin Smith discuss Apple and whether the stock can return to greatness.

Five-year returns on Apple had been over 400% before the stock tumbled last year, cutting that return to about 250%, a sharp decline. That's left investors with a lot of questions.

A big problem, Jeremy says, is that many investors are looking at Apple's stock story, not its company story. Compare Apple with Google's Android platform. When you look at the usage of Fool.com, 90% of mobile use comes from Apple devices, Jeremy says.

Apple's still a great company, and Jeremy is still a buyer.

Austin is also bullish on Apple. One of the things investors have yet to see play out is the annuity-like sales Apple can expect from the growth of its platform to multiple devices. Given that a user may already own one or two Apple devices, it's all the more likely that his or her next purchase will be another Apple product, Austin says.

That's something Google, Microsoft, and Nokia can't touch.

If you think Apple is still a once-great company, then The Motley Fool's chief investment officer has selected his No. 1 stock for the next year. Find out which stock it is in the brand-new free report: "The Motley Fool's Top Stock for 2013." Just click here to access the report and find out the name of this under-the-radar company.


Read/Post Comments (10) | Recommend This Article (8)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On March 23, 2013, at 9:08 AM, hiddenflem wrote:

    The title presumes Apple stopped being great. The only thing that's changed is the press coverage.

  • Report this Comment On March 23, 2013, at 9:10 AM, hiddenflem wrote:

    Nice sound takes guys.

  • Report this Comment On March 23, 2013, at 9:12 AM, regxjin wrote:

    Apple is finished. Their run was great but they are completely done. The MP3 market is now obsolete. The smartphone market is super competitive and seems as though android / samsung now are ahead of the one almight iphone and iOS.

    Apple has lost its ingenuity and innovationthe day Steve Jobs was no longer Apple's CEO. This was a company that relied heavily on a strong and charismatic leader.

    It's going to be slow and painful, but Apple is completely done.

  • Report this Comment On March 23, 2013, at 9:29 AM, Jjkiam wrote:

    Love these Apple is completely done comments. They are SOO ridiculous but great comedy nonetheless

  • Report this Comment On March 23, 2013, at 10:11 AM, larryw101 wrote:

    The article's title is very misleading. Why not title it more positive since the authors are bullish on Apple.

    Many readers just glance at titles. Very poor of words that were chosen in title.

    Why does Motley Fool continue to do this? It's not the first time.

  • Report this Comment On March 23, 2013, at 10:20 AM, AboutYourCat wrote:

    I'm glad I've been listening to the multitudes of financial analysts and bloggers and the even more enlightened who hang on their every word because that allows them to continue using the phrase..... "you're a fanboy, you're a fanboy, na na na na na naaaaaaa"..... you have to admit..... that's so much fun when you say it isn't it?..... I understand the bloggers are going to start tracking the number of times it's said and list it as a negative indicator along with all the other absolutely terrible fundamentals APPL has to endure.....

    if I hadn't been listening to them..... I would have made an incredible mistake and bought APPL when it was at $425..... man that would have been dumb..... I mean really dumb..... since it closed Friday at a breath under $462 and moved up another buck in the after market..... thanks you guys for preventing me from making that 9% in just 2 weeks.....

    I mean everyone knows that APPL could have never made these gains..... especially in the face of Samsung's new release..... come on..... the one thing I know everyone's been clamoring for is tracking eye movement..... and just ask any woman and they'll be the first to tell you that a guy's screen size matters..... so wow..... thanks again for not letting me make such a huge blunder.....

    wait a minute!..... hold on!..... OH NOOOOOOOOO!!!!!..... I just looked at my account..... what a fool I was..... no pun intended..... (winks).....

    I did buy APPL at $425..... I'm so sorry guys..... maybe I can call the brokerage and get them to give me back my money and cancel the deal..... you think?..... nahhhhh..... why do that?..... I'll just hold the stock and in a couple days it will drop back down anyway..... then I'll sell it to break even..... no..... I'll let it go down a few bucks more and take a loss..... that will be my punishment for not adhering to the strict guidelines set forth by my idols..... the financial bloggers who all have that inside track on APPL.....

    everyone OK with that?..... I don't want anyone here to think I'm not hinging my every move on what I read..... I love you guys who bash Apple..... I love you little "samboys"..... you know I do.....

    now let's all have a group hug..... OK?

  • Report this Comment On March 23, 2013, at 10:58 AM, techy46 wrote:

    It never stopped being great but it's PS has come back to reality. Maybe that will happen to Google next and we'll see how that feels.

  • Report this Comment On March 23, 2013, at 1:43 PM, tychicum wrote:

    That’s what LOSERS do. They hate winners.

  • Report this Comment On March 23, 2013, at 2:03 PM, deasystems wrote:

    The real question is, when did the authors of this article stop beating their wives? Inquiring minds want to know!

  • Report this Comment On March 23, 2013, at 8:47 PM, ctyank99 wrote:

    I don't own apple stock or any Apple products, but what do you mean can they EVER return to greatness??? That is so distorted that it's it no wonder why so many people won't read anything from you Fool's!!!!

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