Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



What You Were Selling Last Week: J Sainsbury

Watch stocks you care about

The single, easiest way to keep track of all the stocks that matter...

Your own personalized stock watchlist!

It's a 100% FREE Motley Fool service...

Click Here Now

LONDON -- One of Warren Buffett's famous investing sayings is "Be fearful when others are greedy and greedy only when others are fearful" -- or, in other words, sell when others are buying and buy when they're selling.

But we might expect Foolish investors to know that, and looking at what Fools have been selling recently might well provide us with some ideas for investments that are past their prime. So, in this series of articles, we're going to look at what customers of The Motley Fool ShareDealing Service have been selling in the past week or so and what might have made them decide to do so.

Two-year high (LSE: SBRY  ) (NASDAQOTH: JSAIY  )
Shares of Sainsbury have been performing nicely of late, but that may be what put the company in the No. 8 spot in the latest "Top Ten Sells" list (based on aggregate data from The Motley Fool ShareDealing Service). For almost a year, from August 2011 to June 2012, Sainsbury's share price was in something of a trough. But it has risen more than 44% from a low of just less than 260 pence at the end of September 2011, about 20% in the past year, and more than 9% in March 2013 alone, to put the shares on a two-year high.

Sainsbury has managed to avoid the contamination scandal that has nagged at several of its main rivals since news of the presence of horsemeat in beef hit the headlines at the beginning of the year. That might account for why it was the only one of the "big four" supermarkets to increase its market share in the 12 weeks to mid-February, according to research by Kantar Worldpanel. And even without the benefit of escaping a loss of customer confidence in its foodstuffs, Sainsbury had been doing well anyway. In a trading statement published last week, the company reported that total sales for the fourth quarter were up more than 7% and that it had seen "strong growth" in home accessories sales, up nearly 25% year on year, with clothing sales up nearly 20%.

All that good news, combined with the fact that, even after the recent price rise, the shares are expected to yield a dividend of almost 4.5% for 2013 and 4.7% in 2014, ought to make Sainsbury an attractive proposition for income-seeking investors.

But perhaps the share price's substantial growth over the past few months, together with a three-week, 9% rise during which it hit a two-year high, may have been enough to persuade some Sainsbury shareholders -- especially anyone lucky enough to have bought at the end of September 2011 -- to at least take a comfortable profit while the going's good (rather than, as for some of its rivals, only good-to-firm).

A top income share for 2013
Whether you're still backing Sainsbury or not, if you're looking for a high-quality income share, you'll definitely want to know about "The Motley Fool's Top Income Share For 2013." The Fool's expert analysts have found a top-quality company that's paying a 5.6% dividend, and they name it in our latest report. It's completely free of charge, but like all special reports from the Fool, it will only be available for a limited period, so click here to get your copy now!

Read/Post Comments (0) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2332760, ~/Articles/ArticleHandler.aspx, 9/25/2016 12:11:07 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 1 day ago Sponsored by:
DOW 18,261.45 -131.01 -0.71%
S&P 500 2,164.69 -12.49 -0.57%
NASD 5,305.75 -33.78 -0.63%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/23/2016 12:07 PM
SBRY $253.33 Up +1.63 +0.65%
Sainsbury (J) CAPS Rating: No stars
JSAIY $13.25 Down -0.01 -0.04%
J Sainsbury plc (A… CAPS Rating: No stars