TASER Salesforce Books Shockingly Successful Quarter

Providing further detail on its Q1 sales performance this morning, TASER International (NASDAQ: TASR  ) broke out results for its recently formed "Telesales Group," which focuses on selling stun guns to "small-size law enforcement agencies."

According to the company, Telesales booked $3.3 million orders from such customers in Q1 2013. The company then provided a list of total sales both from Telesales and other sales channels, and covering units that shipped in Q1, or are expected to ship sometime in Q2, the current quarter. These included:

  • 1,447 TASER X26P stun guns to law-enforcement customers in California, Florida, Michigan, Minnesota, and Ohio, as well as to an unnamed federal agency.
  • 1,220 TASER X2 stun guns to customers in Alaska, Arizona, California, Florida, Georgia, Hawaii, Maryland, Missouri, New York, and Oklahoma.
  • 189 TASER X26 stun guns to customers in Florida and California
  • 165 TASER CAM HD video recorders sold to California, Georgia, and Missouri.

Additional sales of X2s, X26Ps, and TASER CAM HDs -- presumably orders of smaller size than the smallest figures broken out individually by TASER -- were booked to customers in Georgia, Illinois, Indiana, Iowa, Kentucky, Louisiana, Minnesota, Missouri, North Carolina, Oregon, Pennsylvania, Tennessee, and Virginia.

At advertised list prices (for the products for which prices are listed), the total of the orders mentioned here appears to exceed at least $3.1 million. That suggests that if TASER has been selling weapons at a discount to goose sales numbers, any discounts it's been offering have been fairly small, suggesting pricing power in a product that has little direct, name-brand competition on the market.

Regardless, TASER shares traded down on today's news, falling about 2% to $7.37 per share.


Read/Post Comments (0) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2345099, ~/Articles/ArticleHandler.aspx, 12/19/2014 12:31:48 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement