Juicy Couture and Lucky Brand Go On Sale?

It looks like Juicy Couture and Lucky Brand have become too burdensome for Fifth and Pacific (NYSE: KATE  ) to handle. The company is reportedly looking to sell off the brands, leaving its portfolio centered around the fast-rising Kate Spade brand. Lucky has had some success in the past year, though Juicy has languished, stuck with the velour tracksuits of yesterday. While Fifth and Pacific hasn't confirmed the rumors, the sale would make a lot of sense, and likely leave the company better off.

The Kate phenomenon
The biggest benefit to losing the brands would be the freedom it gives Fifth and Pacific to focus on its leading brand. Kate Spade had a 27% increase in direct-to-consumer comparable sales last quarter. The company has made the brand the focus of most of its recent presentations, going so far as to have an investors' day in March that focused solely on Kate Spade. Conversely, Lucky saw only a 3% increase in comparable sales, and Juicy had a 2% decline.

Kate Spade has been the clear winner, competing well with both Coach (NYSE: COH  ) and Michael Kors (NYSE: KORS  ) . While Kors saw a much larger jump in comparable sales -- 41% last quarter -- Kate's increase is nothing to be overlooked. It far outpaced the 2% drop Coach's North American stores experienced last quarter.

News of the potential sale sounded great to investors, and the stock jumped 7% during the day yesterday. That's largely due to the fact that Fifth and Pacific would be free of the drag that Juicy has been exerting on the company. Management forecast negative sales growth for the brand in the coming year.

A good buy
Even though Juicy and Lucky have been lackluster recently, both brands still have a lot of recognition and would make a nice addition to many portfolios. While Fifth and Pacific hasn't commented on the rumors yet, it would make sense to see both brands sold off to the same buyer, with Lucky sweetening the deal and covering for the weaknesses of Juicy. EBITDA increased at Lucky by 37% over the last year, helping to offset the 62% decline at Juicy.

As more details emerge, this will surely turn into better news for Fifth and Pacific shareholders. The company is reportedly sending out detailed information to sellers in the next week, and the sale could move quickly after that. While it's still early, I wouldn't be surprised to see a sale before the end of May. Keep your eyes on this one.

Michael Kors is one of today's hottest high-end fashion brands, and that's translated into one of the best-performing stocks in retail -- since its debut on the market in late 2011, the share price has more than doubled. But with all that growth, has the stock finally become too expensive, or is there still room left to run? The Motley Fool's new premium report on Michael Kors gives investors all the information they need to make the right decision. We cover the key must-watch areas, opportunities, and threats to the company that investors need to know. To claim your copy, simply click here now for instant access.


Read/Post Comments (0) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2347098, ~/Articles/ArticleHandler.aspx, 9/20/2014 4:18:51 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement