Panasonic Could Challenge Pandora -- or Sirius

As if competition from Rhapsody, Spotify, Sirius XM Radio (NASDAQ: SIRI  ) , and last.fm weren't enough, free-music-streamer Pandora (NYSE: P  ) may have a new rival to contend with. On Monday, Japanese electronics titan Panasonic (NASDAQOTH: PCRFY  ) announced that it has just bought Germany's Aupeo GmbH, a "leading content and audio streaming service" based in Berlin.

If that sounds too far away for Pandora to worry about, Panasonic brought the threat home with a press release Monday that warned ominously: "Aupeo has global reach providing consumers with a unique content experience." And despite the plethora of music-streaming choices out there today, Panasonic believes there is still "a considerable need for a connected and personalized media content platform that enables consumers to access content on any device while also enabling businesses to have a richer relationship with their customers." So it's buying Aupeo to help provide that platform.

According to a press release on the acquisition, Aupeo is already licensed to provide music streaming in more than 40 countries, and offers more than 6,000 channels of terrestrial radio, podcast streaming, "and other services." 

The acquisition, while a threat to Pandora, may worry investors in car-focused satellite-radio provider Sirius XM as well. Describing its desire to own Aupeo on Monday, Panasonic noted that the company "will further enhance the leading-edge technology and customer relationship tools Panasonic is able to offer its automotive customers." It added: "Aupeo's technologies and content delivery platform provide a solution that is complementary to Panasonic's automotive, business-to-business, and business-to-consumer product lines."


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  • Report this Comment On April 08, 2013, at 8:57 PM, 67vair wrote:

    Not a challenge to Sirius at all.

  • Report this Comment On April 09, 2013, at 9:01 AM, EdWolfinsky wrote:

    Panasonic's last great idea was the Toot A Loop. Since then the company has been filled with losers who are only seeking a package to get out. Their new motto is "Ready to Go Out of Business at Any Moment."

  • Report this Comment On April 09, 2013, at 9:30 AM, JamesRobertDobbs wrote:

    "A unique content experience" ... wow! Good thing Panasonic didn't describe their service as "the best experience in the world, nobody will want anything else", otherwise it'd be curtains for Pandora.

    Sigh.

  • Report this Comment On April 10, 2013, at 1:48 AM, DR1P wrote:

    Panasonic Could Challenge Pandora -- or Sirius

    When are you people who keep writing this BS going to get a clue? The most logical explanation is that you, or probably your editor, obviously wrote this headline to get people to read the article... not because you actually believe what it says. Comparing Aupeo (or Rhapsody, Spotify or Pandora) to Sirius XM is just stupid on so many levels. When these other companies that you think are such a threatening competition get some more content other than just music, then they will be at least getting in the same ball park.

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