Why J.C. Penney Is Poised to Keep Plunging

Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, department store operator J.C. Penney (NYSE: JCP  ) has received an alarming one-star ranking.

With that in mind, let's take a closer look at J.C. Penney and see what CAPS investors are saying about the stock right now.

J.C. Penney facts

Headquarters (founded)

Plano, Texas (1902)

Market Cap

$3.5 billion

Industry

Department stores

Trailing-12-Month Revenue

$13.0 billion

Management

CEO Myron Ullman CFO Kenneth Hannah

Return on Equity (average, past 3 years)

(7.7%)

Cash/Debt

$930.0 million / $3.0 billion

Competitors

Kohl's (NYSE: KSS  ) Macy's (NYSE: M  ) Sears Holdings

Sources: S&P Capital IQ and Motley Fool CAPS.

On CAPS, 36% of the 1,047 members who have rated J.C. Penney believe the stock will underperform the S&P 500 going forward.

Just yesterday, one of those Fools, sikiliza, reacted to the recent ousting of CEO Ron Johnson:

And so the curtain falls on yet another attempt at reviving a dying horse. I have never been a big fan of those perpetual sale outfits including Jos. A. Bank. In a way, I think Ron Johnson tried to do the right thing by pricing things right and not having to first overprice and then discount to satiate the bargain-hunting ways of clearance sale addicts. That said, [J.C. Penney] was dealing with enormous perception issues and I couldn't picture myself walking into a [J.C. Penney] store while surrounded by the Macy's and [Nordstroms] of this world.

J.C. Penney’s stock cratered under Ron Johnson’s leadership, but could new CEO Mike Ullman present the opportunity investors have been waiting for? If you're wondering whether J.C. Penney is a buy today, you're invited to claim a copy of The Motley Fool's must-read report on the company. Learn everything you need to know about JCP's turnaround -- or lack thereof. Simply click here now for instant access.

Want to see how well (or not so well) the stocks in this series are performing? Follow the TrackPoisedTo CAPS account.


Read/Post Comments (0) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2353752, ~/Articles/ArticleHandler.aspx, 8/22/2014 3:44:28 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement