1 Simple Way to Be a Better Investor

It can be difficult to assess both the pros and cons of a potential investment, but SWOT analysis is a powerful framework that can be used at the very start of that analysis. SWOT stands for strengths, weaknesses, opportunities, threats, and it's a simple way to broadly understand a new business. In the following video, health care analyst Max Macaluso illustrates SWOT analysis using Dow component Merck  (NYSE: MRK  ) as an example.

Can Merck beat the patent cliff?
This titan of the pharmaceutical industry stumbled into 2013 and continues to battle patent expirations and pipeline problems. Is Merck still a solid dividend play, or should investors be looking elsewhere? In a new premium research report on Merck, The Fool tackles all of the company's moving parts, its major market opportunities, and reasons to both buy and sell. To find out more click here to claim your copy today.


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