3 Things Apple Needs in iOS 7

With Apple's (NASDAQ: AAPL  ) Worldwide Developers Conference, or WWDC, just weeks away, investors should start pondering what the company has in store for the next version of iOS. This year may potentially mark a dramatic shift in Apple's mobile platform, as design chief Jony Ive will get a chance to make his mark.

Not only is iOS overdue for an aesthetic makeover, in favor of a cleaner and more modern look, but I also believe that Google (NASDAQ: GOOGL  ) Android has surpassed iOS in numerous core interface elements.

You can't overstate the importance of iOS: Devices running iOS drive over 70% of Apple's revenue. Here are three things Apple needs in iOS 7.

1. Better notifications
Apple brought a notification center in iOS 5, originally released in 2011. Prior to that, Apple took much criticism for its annoying pop-up approach, which constantly disrupted workflow whenever a notification arrived. For what it's worth, Apple mostly replicated Android's approach in the notification center, which is pulled down from the top of the screen.

However, in the nearly two years since, Apple's notification system is unrefined and crude. Notifications are bundled by application, and users can only dismiss them all-or-nothing. Even dismissing them requires two manual steps, while in Android each notification can be individually swiped away intuitively. Android also offers quick access to settings in the notification center.

Android's notification center is nearly a perfect implementation, and Apple wouldn't be wrong to further replicate it.

2. Better lock screen
The lock screen is another area of potential improvement. Apple has patented its characteristic slide-to-unlock (even though this was invalidated in Germany), so it may be hesitant to discard the usage so readily. Apple has slowly added minor new features to the lock screen, such as quick access to the camera, over the years.

There are still some improvements that Apple could add here, though, such as displaying pertinent information or additional shortcuts.

3. More gestures
Apple has lagged Google in incorporating more intuitive gestures throughout the interface. Google now uses swipes and other interface paradigms extensively throughout Android, while Apple has played it relatively conservatively.

There has been so much touch-interface innovation over the past few years, from third-party developers and tech giants alike, yet Apple has tried to stick to its ways, presumably because it doesn't want to alienate existing users with dramatically new gestures. Even though iOS is hardly broke, it could still use some fixing when it comes to gesture support.

More where that came from
In my opinion, those are the three biggest areas where iOS can improve, and there are plenty of other smaller places where the iPhone maker could tweak its platform. Where do you think Apple could improve iOS? Share your thoughts in the comment box below.

Even though Android may be better than iOS with interface, iOS still trumps Android in platform loyalty and customer satisfaction.

There's no doubt that Apple is at the center of technology's largest revolution ever, and that longtime shareholders have been handsomely rewarded with over 1,000% gains. However, there is a debate raging as to whether Apple remains a buy. The Motley Fool's senior technology analyst and managing bureau chief, Eric Bleeker, is prepared to fill you in on both reasons to buy and reasons to sell Apple, and what opportunities are left for the company (and your portfolio) going forward. To get instant access to his latest thinking on Apple, simply click here now.


Read/Post Comments (3) | Recommend This Article (4)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On April 30, 2013, at 12:22 AM, techy46 wrote:

    Yawn, you really need to take a look at Windows Phone 8.

  • Report this Comment On April 30, 2013, at 1:26 AM, mdl00 wrote:

    This sounds more like your personal wish list. I don't need any of those features. What I want is for Apple not to alienate its existing users with a dramatic GUI/icon design change, or being too much in your face like Windows 8. Some changes to the GUI would be nice, but not too dramatic.

  • Report this Comment On April 30, 2013, at 7:38 PM, TheRealRacc wrote:

    Windows 8 is great, the MSFT stock will show you that as well.

    Long MSFT.

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2394724, ~/Articles/ArticleHandler.aspx, 10/20/2014 9:51:29 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement