SodaStream's Riveting Plan for Success

In this video, Fool analyst Blake Bos shares what he learned from SodaStream's (NASDAQ: SODA  ) recent investor conference. First, the company plans to grow through innovation. Specifically, it will roll out both a lower-priced device to enlarge market appeal and new single-serving flavor packets. Second, the company is building a manufacturing plant in Israel, due to come online within two years. This will reduce dependency on subcontractors and improve margins. Lastly, SodaStream has a goal of 10% market penetration, up from its current 1%. Also, the company is looking to increase sales of consumables such as CO2 cartridges and flavor packets.

SodaStream's carbonation technology sounds simple, but this razor-and-blade company offers an intriguing opportunity for growth that could very well disrupt the soda industry. The Motley Fool's premium report on SodaStream explains the opportunities as well as the risks in the company. The report comes with a year's worth of updates, so just click here to get started.


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